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The cost of sunscreen could be contributing to the rise in skin cancer cases in the UK, a charity suggests. A survey from Melanoma Focus found that 50% of people think sunblock is too expensive, with 67% saying they would use it more if it was cheaper and 10% saying they don’t use it at all because of the cost. The survey also found that most British people (58%) can’t identify all the signs of melanoma skin cancer. Melanoma Focus is calling for the government to cut VAT on high-factor sunscreens to reduce the cost and make them more accessible to everyone. Melanoma is a deadly form of skin cancer and the vast majority of cases (86%) are preventable. There are around 16,700 new melanoma skin cancer cases in the UK every year, according to Cancer Research UK. Over the last decade, incidence rates have increased by 32%, and are projected to rise by another 9% by 2040. Around 4,000 cases of melanoma in England are linked with lower deprivation. “Melanoma is the fifth most common cancer in the UK and the deadliest form of skin cancer,” said Susanna Daniels, CEO of Melanoma Focus. “Wearing a high SPF sunscreen is a hugely important safety measure for protecting against it. “We know that people are experiencing increasing pressures on their finances at the moment but, with skin cancer rates on the rise, the use of sunscreen should be a high priority.” Removing VAT on sun protection products would be “a cost-effective way to cut the overall incidence of skin cancer and could help save lives”, she added. Michelle Richardson, 49, from Petersfield, Hampshire, was diagnosed with melanoma in 2018 after noticing an itchy mole on her back. She had an operation to remove the mole, but 18 months later a scan found the melanoma had spread throughout her body including in her spine, lungs, spleen and brain. “I had immunotherapy treatment for two years and I’m currently in remission and hope it stays that way for as long as possible,” Richardson says. “Sunscreen shouldn’t be a luxury product. It’s essential for protecting the health of the nation so I’m fully supportive of the proposed cut to VAT. “Treatment for melanoma costs the NHS a fortune, so a VAT cut to the thing that can prevent it happening in the first place makes sense financially as well as morally.” MP Amy Callaghan, who is supporting the campaign, said: “More people wearing sunscreen means fewer people getting melanoma. “But when 52% of people in my constituency can’t afford to turn on the heating, it’s unlikely they’ll take on extra expenses like sunscreen. “That’s why we must make sunscreen more affordable by removing VAT.” Melanoma Focus also wants to raise awareness about the early signs of skin cancer. “We’d also urge people to make themselves aware of melanoma symptoms and seek medical help if they notice anything suspicious, particularly any changes to a mole or lesion,” Daniels said. “Early detection leads to a higher cure rate and more treatment options.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Ukraine Eurovision winners Kalush Orchestra invite Princess Kate to join them on tour ‘Simply no evidence’ for many Mirror phone hacking claims, Prince Harry trial told As Coronation Street puts the spotlight on sepsis, the signs and symptoms to know

The more you talk to a toddler, the more it helps their brains to develop in early childhood, a study has found. Researchers discovered that two-and-a-half-year-olds who heard more speech in everyday life had more myelin in language-related areas of their brains. Myelin is a material produced by the body that forms around nerves, including those in the brain, that allows electrical impulses to transmit quickly and efficiently. Scientists from the University of East Anglia said their findings demonstrate how speaking to toddlers can shape their developing brains. The study, published in the Journal of Neuroscience, involved 163 babies and toddlers being given small recording devices to wear for three days. Researchers analysed just over 6,000 hours of language data in total, including words spoken by the children and speech from adults. When the children were asleep, they were carefully placed in an MRI scanner to measure myelin in their brains. The researchers found that toddlers who heard more speech everyday had more myelin, which they said is “likely to support more sophisticated language processing”. Lead researcher Prof John Spencer, from UEA’s School of Psychology, said: “We know that children’s brains develop very rapidly in the first two years of life, with brain volume at about 80 per cent that of an adult brain by the age of two. “Myelin is made up of protein and fatty substances and forms an insulating layer around nerves in the brain.” He added: “Imagine you have a hosepipe with lots of holes in it. “Myelin is like wrapping the hosepipe with duct tape – it insulates neural fibres, bringing more of the ‘signal’ from one brain area to the next.” The researchers said their study is one of the first to show that listening to speech is associated with brain structure early in development. Prof Spencer said: “Prior work showed a similar association in four to six-year-olds, but our findings push this association much earlier in development. Indeed, we even found associations between language input and brain structure in six-month-old infants.” He added: “Although there is still much more to learn about these processes, the message to caregivers is clear – talk to your baby, your toddler, your child. “Not only are they listening, but your language input is literally shaping their brains.” Additional reporting by PA Read More Rihanna and A$AP Rocky celebrate son’s first birthday ‘I don’t get angry’: Pierce Brosnan says meditation is key to managing anger TikTok Tattoogate: How a tattoo artist sparked backlash for ‘absurd’ pricing and design changes Dean Gaffney says I’m A Celebrity ‘saved his life’ after bowel cancer scare Talented boxer reveals first sign of brain tumour after collapsing at service station GB News in ‘significant breach’ of Ofcom rules over Covid vaccine claims

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