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The LVMH group has announced a significant partnership with the 2024 Olympic and Paralympic Games in Paris. The luxury goods conglomerate – which owns brands including Louis Vuitton, Fendi, Tiffany & Co, Moët & Chandon, Hennessy and Dom Perignon – unveiled the news one year ahead of the XXXIII Summer Olympics, set to begin on July 26, 2024. The partnership will include providing products for Olympic events, crafting medals and sponsoring athletes. “It was only natural that LVMH and its maisons be part of this exceptional international event,” said Bernard Arnault, chairman and CEO of LVMH. “Sport is a tremendous source of inspiration for our maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration.” The first athlete to receive LVMH sponsorship is swimmer Léon Marchand. A strong medal contender for France, the 21-year-old has won three world champion titles and is the world record-holder of the 400-metre individual medley. Make-up brand Sephora will be a partner for the Olympic Torch Relay, while Moët Hennessy wines and the LVMH spirit brands will provide beverages for the Games’ hospitality program. Parisian jeweller Chaumet will design the Olympic and Paralympic medals, and luxury fashion labels Louis Vuitton, Dior and Berluti will lend their expertise in the run-up to the event. LVMH has also committed to expanding its charitable efforts, starting with an initiative with longstanding non-profit partner Secours Populaire Francais. The scheme will facilitate access to sports for 1,000 children and young people aged four to 25 who live in vulnerable situations via funding for sports association memberships, training programs and beginner classes. “LVMH already supported us during our bid for the Summer Olympics and we are thrilled to have the Group with us 100% for this exciting adventure,” said Tony Estanguet, president of the Paris 2024 Olympic Committee. “With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience.” LVMH jewellers and leather goods brands have a long history of creating trophies and travel cases for major sporting competitions. The Super Bowl and US Open trophies are created by Tiffany & Co, while the leather trunks that house the World Cup, NBA Championship and Monaco Grand Prix trophies are all made by Louis Vuitton. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Bisexual people ‘experience worse health than other adults’ What’s the coolest bedding to survive summer heat and night sweats? How to bring a touch of the Mediterranean to your garden

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While the bridal gown will usually be the sartorial focal point of any wedding (and rightly so), bridesmaid’s outfits are an important part of the overall aesthetic. As a bride, not only do you want your bridesmaids’ dresses to complement yours, you also want your BFFs to feel fabulous on your big day – and depending on the size of your bridal party, you’ll have several opinions to take into account. As with bridal gowns, bridesmaid trends come and go too, so what’s hot this wedding season? We asked fashion experts to run down the biggest bridesmaid fashion trends of the moment. Here’s what they had to say… 1. Sage green Six Stories Sage Halter Neck Satin Bridesmaid Dress, £120“Sage green is definitely the most popular colour for bridesmaid dresses this season,” says Lucy Menghini, founder of Six Stories. Following last year’s surge in deep green shades like emerald, now softer hues have come to the fore. “The good thing about sage green is that it can work all year round,” Menghini adds. “While it’s a beautiful shade for summer, the grey undertones make it a perfect pick for autumn/winter weddings too.” 2. Same shade, different styles Gone are the days when every bridesmaid had to wear an identical dress or the exact same colour. “With this trend, bridesmaids can wear a variety of different shape and style dresses, which are tied together by being similar hues of the same colour, or a range of complimentary colours,” says Kirsty Keoghan, global general manager of fashion at eBay UK. “I love this trend because it promotes individuality and helps bridesmaids feel their most confident selves on the big day.” It makes shopping a whole lot easier too, adds Menghini: “It also allows the bridesmaids to have a say in what type of dress they find most comfortable and flattering.” 3. Classic black dresses Monsoon Beatrice Crepe Bardot Maxi Dress Black, £87.50 (was £125)While a black wedding gown might not be for everyone, contrasting the white or ivory bridal look with black bridesmaid dresses creates a modern, minimalist colour palette. “Many people are often intimidated by a set of black bridesmaid dresses, however this look adds elegance and finesse to any wedding,” says Menghini. “Black dresses are also perfect for those with large bridal parties, who are looking for different styles of dresses in the same colour, as you won’t have to worry about matching the shades.” 4. Pre-loved pieces “One trend we’ve seen boom is bridesmaids wearing pre-loved wedding attire, with 58% of newlyweds looking at ways to shop sustainably and 75% of couples getting married looking to keep the costs down,” says Keoghan. Occasionwear is perfect for shopping second-hand, because many garments have only been worn once so they’re in excellent condition (plus there might be big savings to be made). Bringing together dresses from brands like, Monsoon, Karen Millen and Ted Baker, eBay has launched a pre-loved wedding hub. Keoghan adds: “Bridesmaids can look to the hub to find unique options from the high-street, to high-end, that increase the lifespan of the dress, for a fraction of the retail price.” 5. Satin no more Traditionally, bridesmaid dresses often had a silk or satin finish, but recently there’s been a trend for different materials and textures. “In particular, velvet dresses have emerged as a front runner in autumn and winter weddings, as a fabric which adds a new layer of elegance and luxe to the bridal party, while also providing a bit of warmth for the person wearing it,” says Keoghan. “Taking it a step further, we expect to see more bridal party styling to feature dresses which are made from an array of fabrics, whether it’s velvet, lace or chiffon.” 6. Style over symmetry New Look Pale Grey Satin One Shoulder Ruched Maxi Dress, £45.99“One shoulder silhouettes are set to take over weddings this summer – it is definitely the bridesmaid shape of 2023,” Menghini says. “Perfect for summer weddings, the asymmetric shape is stylish and sleek and is such a flattering shape.” Also, multi-way maxi dresses are a stylish solution for bridesmaids – the ribbon ties can be fashioned into an asymmetric neckline. How should you style a one-shoulder dress? “Accessories can be pretty minimal, as the neckline is the star of the show,” says Menghini. “Steer clear of necklaces and stick with simple earrings, rings and a bracelet.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Experts share 8 healthy habits to help you live longer Husband fired from family business after wife roleplayed with reborn dolls George Alagiah: What are the signs of bowel cancer?

LVMH agreed to become a premium sponsor of the 2024 Summer Olympics in Paris in the first deal

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