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Warehouse advert featured ‘unhealthily thin’ model, ASA rules
Warehouse advert featured ‘unhealthily thin’ model, ASA rules
An advert by fast fashion retailer Warehouse has been banned after the Advertising Standards Authority (ASA) ruled that its model was “unhealthily thin”. The watchdog concluded that the advert, which showed the model wearing a bodysuit and an oversized leather jacket, was “irresponsible”. It received a complaint about the image which appeared in a product listing on Warehouse’s website in February. In it, the model was wearing the jacket draped off her left shoulder, with a high-cut bodysuit underneath that exposed her legs. Warehouse told the ASA that it believed the image did not present the model as appearing “unhealthily thin”. The company said the model was a UK size eight and had a BMI which fell withi the NHS standard of a “healthy weight”. The retailer argued that it was “wrong to suggest that the image presented her in an irresponsible manner”. According to the ASA, Warehouse further argued that “due to prevailing standards in society around the perception of body types, it would be insensitive to label the model as promoting an ‘unhealthy’ and ‘thin’ body type.” It said it promoted body inclusivity and worked closely with model agencies to hire a range of models who “represent women of all body types across the UK”. But the ASA said in its ruling that the model’s visible shoulder and upper arm “appeared small and narrow”, and her “collar bone and torso… appeared very thin”. The watchdog added that the way the model was posed gave her knee and thigh “the appearance of being very narrow” and also made her hip bone “appear particularly pronounced. “We considered that the pose and styling of her legs emphasised her slimness in a manner which made her appear unhealthily thin,” it said, concluding that the ad was “irresponsible” and “must not appear again in its current form”. The Independent has contacted Warehouse for comment. The issue of body image in the modelling industry has shifted over the years, but appearing thin is still a priority for many fashion brands and modelling agencies. Most recently, former model Esmeralda Seay-Reynolds told Variety that when she was 16, she received some unsafe advice from her agent about how to stay slim. She claimed that her agent at the time, from NEXT Management, told her: “Cotton balls are organic, so it’s fine if you just swallow them to make yourself feel full.” Joel Wilkenfeld, co-founder of the agency, told the publication: “If a model would have brought that to our attention, that agent would have been fired right there on the spot.” Read More Glastonbury festival fashion isn’t just about ripping off Kate Moss… it might not even exist anymore ‘What in the wingardium leviosa?’: Emma Watson stuns fans with ‘levitating’ dress John Goodman reveals he’s lost 200 pounds as he makes red carpet appearance Glastonbury festival fashion might not even exist anymore 5 sandal trends that will be huge this summer Royal Ascot attendees bring colour and vibrancy to big race day
2023-06-22 20:27
Walgreens Honors Veterans, Active Duty Military and Families with Weekend Discount in Honor of Independence Day Saturday, July 1 through Tuesday, July 4
Walgreens Honors Veterans, Active Duty Military and Families with Weekend Discount in Honor of Independence Day Saturday, July 1 through Tuesday, July 4
DEERFIELD, Ill.--(BUSINESS WIRE)--Jun 22, 2023--
2023-06-22 20:26
The Container Store Elevates its College Business Through Partnership with Dormify
The Container Store Elevates its College Business Through Partnership with Dormify
COPPELL, Texas--(BUSINESS WIRE)--Jun 22, 2023--
2023-06-22 20:23
Applebee’s® to Offer Guests a FREE* Fandango Movie Ticket to see Disney and Lucasfilm’s “Indiana Jones and the Dial of Destiny”
Applebee’s® to Offer Guests a FREE* Fandango Movie Ticket to see Disney and Lucasfilm’s “Indiana Jones and the Dial of Destiny”
PASADENA, Calif.--(BUSINESS WIRE)--Jun 22, 2023--
2023-06-22 20:20
Relax and Unwind with Applebee’s $6 Summertime Sips
Relax and Unwind with Applebee’s $6 Summertime Sips
PASADENA, Calif.--(BUSINESS WIRE)--Jun 22, 2023--
2023-06-22 20:20
Satisfying your sweet tooth is about to get more expensive
Satisfying your sweet tooth is about to get more expensive
Cocoa prices have been soaring — and that could drive chocolate prices higher. Higher prices are helpful for struggling cocoa farmers, but might not be great news for sweets shoppers as chocolate makers face rising costs.
2023-06-22 19:48
Airship Research Reveals More Consumers Will Share All Types of Personal Information With Brands This Year
Airship Research Reveals More Consumers Will Share All Types of Personal Information With Brands This Year
PORTLAND, Ore.--(BUSINESS WIRE)--Jun 22, 2023--
2023-06-22 19:21
Kraft Singles Enters the Dessert Space with a Cheesy Apple Pie to Celebrate the Fourth of July
Kraft Singles Enters the Dessert Space with a Cheesy Apple Pie to Celebrate the Fourth of July
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jun 22, 2023--
2023-06-22 18:29
Musk and Zuckerberg call out each other for cage fight
Musk and Zuckerberg call out each other for cage fight
Tech titans Mark Zuckerberg and Elon Musk are in a fierce business rivalry that has spilt over into a playground spat, with the two men offering to...
2023-06-22 18:26
Cooking gas explosion kills 31 people at a barbecue restaurant in northwestern China
Cooking gas explosion kills 31 people at a barbecue restaurant in northwestern China
Authorities in northwestern China say 31 people have been killed and seven injured in a cooking gas explosion at a barbecue restaurant in the city of Yinchuan
2023-06-22 18:25
Shein Eyes Overseas Expansion to Shift Supply Chain Beyond China
Shein Eyes Overseas Expansion to Shift Supply Chain Beyond China
Fast-fashion giant Shein will strengthen its presence in Europe and Mexico, including selling more locally made products, in
2023-06-22 18:22
World's hardest dish? Stir-fried stones are China's latest street food fad
World's hardest dish? Stir-fried stones are China's latest street food fad
Dubbed "the world's hardest dish" -- literally -- a traditional stir-fry featuring stones as its key ingredient has sparked culinary curiosity on Chinese social media.
2023-06-22 18:22
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