How much money would KSI and Logan Paul lose if it was banned?
Boxer and rapper KSI and YouTuber-turned-WWE-star Logan Paul sure have hit the jackpot with their drinks company Prime, to the extent it’s sold for ridiculous prices, made one shop in Wakefield go viral, and even been reviewed by foul-mouthed chef Gordon Ramsay. The collaboration between Paul and KSI (real name Olajide “JJ” Olatunji) was announced back in January last year, with the pair just recently touring Munich, Barcelona, Copenhagen and Oslo to promote the drink. Prime has even become the drinks partner for both Arsenal and Barcelona football clubs. However, such success has also caught the attention of legislators, with one US senator, Democrat Chuck Schumer, calling for the company to be investigated by the Food and Drugs Administration (FDA). In a letter to the regulator, Mr Schumer wrote: “A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising. “This content and all the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.” Sign up to our free Indy100 weekly newsletter While Prime Hydration is caffeine-free, the Prime Energy brand contains 200mg of caffeine per 12 ounces, which is about the same as six cans of Coca-Cola or almost two Red Bulls. On Twitter, Mr Schumer went further and claimed the drink contains so much of the stimulant that it “could endanger kids’ health”, but is being “marketed to kids” anyway. “Parents and paediatricians are worried. The FDA must investigate Prime for its absurd caffeine content and its marketing targeting kids on social media,” he wrote. Representatives for Prime, meanwhile, argue the product is clearly labelled as “not recommended for children under 18”. Although the FDA is yet to announce an investigation into the drinks brand, and therefore it’s not yet at risk of being banned in the US, how much money would KSI and Logan Paul stand to lose if such a decision was ever taken? Some insight into just how popular the brand is was given by Paul during an interview on the Australian radio show The Kyle and Jackie O Show in February, in which he said they had garnered “$250m in retail sales [and] $110m gross internally”. “In January of this year, we did $45m,” he added. But of course, Olatunji and Paul won’t see all of that money, with Prime being part of the Congo Brands company and the YouTuber duo reportedly having a combined share of 20 per cent in the brand. Although we don't have the exact estimations, but we imagine the answer to the big question is that the pair would certainly lose a lot of money if they were blocked from selling in a market as big as America. That’s yet to happen, though, and so instead, Prime looks to be getting more and more popular… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-07-10 22:24
Is Logan Paul and KSI's PRIME in trouble? Chuck Schumer calls for FDA inquiry into energy drink, Internet praises his 'hard hitting analysis'
Find out why Chuck Schumer has raised an alarm about the PRIME energy drink launched as a collab between Logan Paul and KSI
2023-07-10 19:19
All of the best looks from the Barbie world premiere
Margot Robbie, Ryan Gosling, Issa Rae and all the stars of the Greta Gerwig-directed film graced the hot pink carpet of the Barbie world premiere in downtown LA. Australian actor Margot Robbie channelled the 1960s Solo in the Spotlight Barbie – and it’s the definition of the siren look. Robbie’s stylist Andrew Mukamal choose a black embellished rhinestone Schiaparelli strapless dress with a nylon net flounce at the bottom, and a red rose. She paired the glamourous number with a four-strand Lorraine Schwartz diamond choker, black arm-length gloves and black peep toe heels, while holding a pink chiffon pocket scarf. The Solo in the Spotlight Barbie has endured as a collectors’ favourite. Ryan Gosling brought the Ken-ergy with his Gucci plush two-piece suit and unbuttoned shirt in baby pink. He paired it with a Barbie pendent necklace, cream brogues, and was styled by Mark Avery. President Barbie Issa Rae and her stylist Wouri Vice had a custom moment with designer Marc Bouwer in a hot pink, key-hole gown, with a turtle neck and large bow. She wore it with her hair pulled back into a high pony tail, diamond drop-down earrings and a pink clutch bag. It was a full circle moment for rapper Nicki Minaj also known as the ‘original Barbie’ on the film’s soundtrack. Her outfit was inspired by the Diva Gone Platinum Barbie, and wore a grey ribbed crop top and wrap detail draped maxi skirt. Israeli model and actor Gal Gadot made a surprise appearance at the Barbie LA premiere, in an asymmetric JW Anderson brown pin-striped dress. Her hair was parted down the middle and pulled back into a sleek ponytail. Gadot paired the look with an white asymmetric bag and perspex heels. Doctor Strange star Xochitl Gomez wore a Dolce & Gabbana black and white gingham fishtail dress. She paired it with a black umbrella, black court heels and an elegant updo. Singer Dua Lipa – who stars as Mermaid Barbie and is on the film’s soundtrack with Billie Eilish and Nicki Minaj – wore an alluring silver sheer custom dress, with a square neckline detailing, and metallic silver pointed heels. The film’s writer, director, and executive producer Greta Gerwig arrived at the premiere in hot pink — from head to toe. She wore a pink blouse with a pussybow neckline that she tucked into a floor-length maxi skirt, and pink court heels. She paired the outfit with a pink oversized blazer she wore off the shoulder, and a pink mini Valentino bag.
2023-07-10 18:26
'Miracle Workers: End Times' review: Wanna see Daniel Radcliffe go Mad Max?
For three seasons, Miracle Workers has been a miracle of its own. A high-concept, low-budget
2023-07-10 17:58
These 10 Airports Are the Most Chaotic in Europe This Summer
Airlines in Europe are trying to avoid a repeat of last summer’s travel chaos, when strikes and staff
2023-07-10 16:48
Watch: F1 legend Martin Brundle’s awkward grid walk exchange with Cara Delevingne
Cara Delevingne appeared to snub Martin Brundle at the British Grand Prix on Sunday. The motorsports legend turned Sky Sports broadcaster was embarking on one of his famous grid walks at Silverstone when he bumped into the supermodel. “She doesn’t want to talk? But everybody needs to talk on the grid, that’s the deal now,” Brundle said, struggling to reach Delevingne for an interview. The 30-year-old can then be heard responding “No” as he asks for a “quick chat”. “Oh well, I’m sure it would have been extremely interesting,” Brundle says, walking away. Read More Moment Harry Styles hit in face by thrown object during Vienna show Kanye West’s school lacked windows because rapper ‘didn’t like glass’, lawsuit claims Fan throws phone at Drake during Chicago concert
2023-07-10 16:29
Kim Kardashian attends D&G event in black veil amid feud with sister Kourtney, fans call it her 'Speak Now' era
After the copycat feud over 'wedding vibes', Kim Kardashian wears a black veil ensemble to a D&G party, possibly angering her sister even more
2023-07-10 15:19
Where a Horse Comes to Pick Up Your Compost
In the northeastern suburbs of Paris, amid a cluster of multi-story residential blocks, a 19-year-old, chestnut-colored horse named
2023-07-10 14:50
Schumer asks FDA to investigate Logan Paul's PRIME energy drink
By Laura Sanicola U.S. Senate Majority Leader Chuck Schumer on Sunday called on regulators to investigate a popular
2023-07-10 07:45
Millions of Chinese Staying Home Shackle Southeast Asian Growth
Southeast Asian nations that were counting on Chinese travelers to drive tourism revenues and their economies post-Covid are
2023-07-10 05:46
Emmy nominations 2023: How and when to watch
It's been another year of fantastic television from the final season of Succession to season
2023-07-10 02:15
What to stream this week: 'Asteroid City,' Lukas Nelson, 'Quarterback' and 'Secrets of Playboy'
This week’s new entertainment releases include albums from Lukas Nelson and Kool & The Gang, the return of the silly, witty, Emmy-nominated comedy “What We Do in the Shadows” and Wes Anderson’s stylish and star-studded “Asteroid City” comes to premium video on demand
2023-07-10 00:15