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Mattel Bets Big On Barbie's Pink Carpet Debut: Big Take Podcast

2023-07-07 17:51
Listen to The Big Take podcast on iHeart, Apple Podcasts, Spotify, Terminal. She’s been an astronaut, a scientist
Mattel Bets Big On Barbie's Pink Carpet Debut: Big Take Podcast

Listen to The Big Take podcast on iHeart, Apple Podcasts, Spotify, Terminal.

She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s Kelly Gilblom joins this episode to talk about Mattel’s bet that the $100 million Barbie movie debuting July 21 — and the launch of the company’s entertainment division — will revive its biggest brand, reel in new fans and help it reclaim the No. 1 spot of global toymaker.

Read more: Mattel's Risky Bet on a Feminist Barbie Movie Just Might Work

Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK

Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.

This episode was produced by: Supervising Producer: Vicki Vergolina, Senior Producer: Kathryn Fink, Producers: Mo Barrow, Michael Falero. Sound Design/Engineer: Raphael Amsili and Gilda Garcia.