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Amazon is already a go-to destination for big-name beauty brands across drugstore and luxury categories — but it's also a goldmine for lesser-known names in beauty. And, after deep-diving into R29 readers' most unexpected buys from the site, we found that many of the items mentioned consistently came from that very category. Once unearthed, these unassuming skin, makeup, and even foot-care recommendations always seemed to pick up so much steam that they would skyrocket to top-bought viral success. So, we decided to corral all of these popular products and pin them down into one hidden-gem hotspot.

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A professional cuddler who makes a living giving clients hugs has said people travel from all over the globe to receive the cuddle therapy she offers which is “far less intimate than a massage” and helps people from “all walks of life”. Natasha Wicks, 44, from Coventry, West Midlands, says that despite criticism, cuddling is scientifically proven to release happy hormones like dopamine and that a lot of her clients are “the big spoon in life” and go to her for emotional support that they do not have at home. As such, many of her clients are caregivers and most of them join Natasha for two-hour hugging sessions, costing £70 an hour. The sessions vary depending on what the client wants, some having “emotional hugs”, others talking more and some wanting to “sit at opposite ends of the sofa with our legs and feet entwined”. Natasha became a cuddle therapist in 2015 and, while she has had comments online from people criticising the practice, she said that her family and friends were unsurprised when she first started giving professional cuddles. She said: “They all said to me that I give the best cuddles so it’s not surprising that I’d start doing it as a job. “It’s very much what I do, I help people and want to make people feel better. It’s a natural thing when someone is going through a tough time to want to give them a hug. “Cuddle therapy might not be as widely accepted in society but it’s far less intimate than other things like massages which are seen as normal.” Prior to becoming a cuddler, Natasha originally trained as a CBT therapist and counsellor. She said: “There’d be situations where I would be talking to someone and they’d really need a hug, but obviously, you’d have professional boundaries in place and it wouldn’t have been appropriate. “It was just a really natural thing. One client had finished her final session and we had agreed that she wasn’t my patient anymore so we hugged goodbye. She said to me that she’d wanted to do that for a long time and I thought ‘me too’.” Looking into cuddle therapy, which she said was increasing in popularity in 2014, Natasha took a training course. By 2015, she was a qualified cuddler and started taking on new patients for cuddle sessions. Natasha provides a minimum session of one hour but said most people go for at least two hours, sometimes longer if they are receiving more than one type of therapy. She said: “I always give people a hug on the doorstep when they arrive and then they’ll come in and relax, and we’ll have an initial chat about what brings them here. After that, I’ll put on some ambient music and we’ll have a cuddle on my cuddle sofa. “It can be daunting coming into a stranger’s house and I can tell the difference in them from arriving to leaving. The first hug they might be angled away from me but when we’re hugging goodbye, I can get my head in between their neck and shoulders and you can almost feel that a weight has been lifted from them.” There is not one type of person that visits Natasha for cuddles, but she says that a lot of her clients are caregivers. She said: “There’s all sorts of people who come for a cuddle, from people who have moved away from home for the first time and just want a mum hug all the way to people in their 80s. “I’m inclusive of all genders and all ages. I get a lot of clients who are the carers of their family and they are so busy looking after other people, and probably giving the hugs and support to other people, that they don’t have that for themselves. “A lot of people that come to see me are generally people are the big spoon in the life – they take care of others and don’t want to show a vulnerable side to people because they don’t want people to worry that they can’t cope. “I get a lot of carers, a lot of NHS staff, a lot of mums, a lot of people that are in a world where they have to be the strong one in the situation and they just want to be able to come here and let their guard down.” Natasha’s priority is to make people feel at ease when they arrive as she said it can be “nerve wracking” turning up at someone’s house for a hug. Setting out clear boundaries prior to meeting, the therapist has said that the patients she has welcomed into her home have all been respectful. She added: “I always say to people that when your body relaxes, your tummy might crumble and mine might too, but that people don’t need to worry about it. Sometimes people fall asleep and they might snore or fart, it’s just natural things that happen. It’s happened twice where someone has got an erection and that’s fine, I have boundaries and we’ll just change position. “I want people to feel reassured that, as soon as they get in, they feel comfortable.” Despite the unconventional therapy, when Natasha first took on cuddle clients, she said her family were completely “unsurprised” and the step from CBT therapy to cuddle therapy was a “natural evolution”. While Natasha focuses her time on a holistic approach for treating people, she noted that there is also neuroscience behind cuddles. According to the 44-year-old, physical touch activates the brain’s orbitofrontal cortex and cuddling releases oxytocin, dopamine and serotonin. Now, Natasha also does EMDR therapy and is a mental health swim host, and has clients travel from all over the globe to receive her hugs. She said: “Working from Coventry is brilliant because I’m only nine minutes on the train from Birmingham Airport and people come to visit me from all over. I get a client from Belgium, someone from Ireland and people from all over the UK who come to see me. “I wanted to find a sofa bed that just looked like a big comfy sofa for cuddle sessions. I’d started off with a big L shaped sofa but after about five years, it was sagging a bit, there’d been a lot of healing done on that sofa and it was time for a new one. “Now I have a sofa bed in my living room that I use as my cuddle sofa. It’s in the living room and it’s used for everyday life, watching TV with my partner, having people round and also for my work.” Breaking down the taboo around cuddle therapy, Natasha hopes more people will embrace the alternative treatment. She added: “As it’s become more popular, more people are becoming qualified as cuddlers and I think that’s great. “I’ve had comments online before of people thinking it’s weird or not understanding but there are other things we accept in society that are much more intimate than cuddles, like massages. “It’s not weird, it’s actually a really lovely thing to be able to make another soul feel better for a while.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live What is ‘beer tanning’ and why are experts warning against it? Christian Cowan: Designing is like dreaming Deborah James’s daughter launches anniversary clothing line for Bowelbabe Fund

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BOSTON--(BUSINESS WIRE)--Sep 13, 2023--

Parents of young children in the United States are finding that with day care centers in short supply, or too expensive, more and more of them -- mostly mothers -- are having to stay at...

Formula 1 insists next week’s Canadian Grand Prix in Montreal is not at risk despite wildfires in nearby regions. More than 400 wildfires are raging in Canada which have led to mass evacuations in the Quebec region and officials warned this could be the country’s worst wildfire season on record, with over 6.7 million acres already scorched. In Montreal, thick layers of smog have descended on parts of the city in the last few days but F1 insist next week’s race meet at Circuit Gilles Villeneuve is set to go ahead as planned. An F1 spokesperson said: “The event is not at risk, and we have been assured by all the relevant information that the situation in Montreal at this time is different to other parts of the country and northern US and the risk remains low and air quality is good in Montreal.” F1 had to previously cancel last month’s Emilia Romagna Grand Prix in Imola due to devastating flooding in the region. Despite calls in cities as far south as New York for residents to stay indoors if possible, Montreal has not enforced a similar requirement of its locals this week. The government situation states the situation in the city is low risk, with wind direction set to move the smoke away from Montreal in the coming days - and expected rainfall should also alleviate the situation. F1 will continue to monitor the situation but there is no concerns at this stage. Max Verstappen won last year’s race in Canada - the first grand prix in the country for three years due to the Covid pandemic - and holds a 53-point lead in the championship this season after recent wins in Monaco and Spain. Read More F1 Emilia Romagna Grand Prix cancelled after heavy flooding in region Smoky haze blanketing US, Canada could last for days as wildfires rage, winds won't budge ‘Apocalyptic’ photos capture smoky haze blanketing New York City as moon turns red and air alerts raised

United Airlines says that it will start boarding passengers in economy class with window seats first starting next week, a move that will speed up boarding times for flights