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What is Adidas without Yeezy? It’s making a lot less money for starters. Last year, longtime collaborator Ye — previously known as Kanye West — finally pushed executives too far with his outbursts and a series of anti-Semitic rants. Adidas cut ties on a collaboration worth billions.
It left a gaping hole in Adidas’s profits and exposed the challenges that one of Germany’s biggest companies now faces. Bloomberg reporters Kim Bhasin and Tim Loh join this episode to walk through how it all unfolded, and where Adidas goes from here.
Read more: Adidas After Yeezy
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