Wayfair's biggest sale of the year apparently isn't Black Friday — it's right now

Wayfair is holding its second Way Day event of 2023 on Oct. 25 and 26. The sale features savings of up to 80% off that Wayfair says are its lowest of the year, with main categories including mattresses, furniture, seasonal decor, and small appliances.

Best Way Day deals: Best mattress deal Sealy Cool 12-inch memory foam mattress with CopperChill technology (queen) $379.99 at Wayfair (Save $819.01) Get Deal Best small appliance deal Dyson Purifier Cool Autoreact TP7A $299.99 at Wayfair (save $250) Get Deal Best couch deal Mercury Row Perdue 81.5-inch velvet convertible sofa $349.99 at Wayfair (save $530) Get Deal

The limbo period between Amazon Big Deal Days in mid-October and Black Friday season is apparently the perfect time for Wayfair to squeeze in another Way Day shopping event.

Though Wayfair is alleging that this Way Day is its biggest sale of 2023, this isn't the first Way Day to happen in 2023 (the first one happened in April). Sound familiar? Consumers aren't the only ones who look to influencers for shopping inspo. Retailers follow influencers, too — or, more like one big, giant shopping influencer. It rhymes with Shmamazon, and it just wrapped up its second major shopping event (complete with a coined name) of the year to get a head start on holiday shopping.

What is Wayfair's Way Day?

The second Way Day of 2023 is running on October 25 and 26.

There are some key differences between Way Day and Prime Day or a Prime Day competition from Best Buy. Way Day is the place to find all things home refresh, whether you're working on a full flip of a popcorn ceiling-era second floor or just need a jewel-toned rug to curate a cozier vibe for fall and winter.

Where there is overlap with Prime Day is the list of major brands that are participating in the sale: Way Day sees deals from Dyson, KitchenAid, and Vitamix. Here are the savings possibilities in a few of our favorite categories:

• Up to 65% off living room seating

• Up to 50% off small appliances from Dyson, KitchenAid, and more

• Up to 70% off mattresses, pillows, toppers, and bed frames from Tempur-Pedic, Sealy, and more

• Up to 50% off seasonal decor like trees, wreaths, and storage

• Up to 65% off bathroom vanities, plumbing hardware, and more

• Up to 50% off fireplaces and heating

• Up to 60% off mirrors, vases, decorative accent sculptures, and more

• Up to 65% off hanging and standing lighting

Plus, enjoy free shipping on everything and one-day delivery on most everything.