In March 2023, for Women's History Month, Miller Lite released an ad called 'Bad $#!T to Good $#!T’ starring Ilana Glazer. Now, more than two months later, the video has gone viral but it has been unlisted and doesn’t appear on the beer brand’s YouTube page. The Instagram account displays, “Sorry, this page isn't available,” while the video is nowhere to be found on Miller Lite’s Twitter or TikTok accounts.
However, the ad was available to view through people who accused the ad as "woke.” The ad faced backlash with one of many saying, “This is what happens when 20-something gender studies majors invade corporate boardrooms and wage woke crusades against their own consumers. Another fallen one today— R.IP. Miller Lite." One more user wrote, "Miller Lite NUKES itself with latest woke ad."
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What did the ad show?
In the ad, actress and comedian Ilana Glazer starts with a “little-known fact” that “women were among the very first to brew beer — ever.” The ad continues to show her saying, "Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow.” Then she walks through a room filled with years-old Miller Lite ads displaying women in skimpy clothing, following which, Glazer says, “it’s time beer made it up to women.” She then adds, “Today, Miller Lite is on a mission to clean up not just their s**t, but the whole beer industry’s s**t," and concludes by saying, “So here’s to women. Without us, there would be no beer.”
'Miller Lite thinks women are fragile victims'
However, many were quick to bash the concept and compare it to Bud Light's Dylan Mulvaney controversy. One pointed out, "Miller Lite saw the Bud Light disaster and decided they needed their own woke beer ad. These companies are broken & have no idea who actually consumes their products." Another commented, "It seems Miller Lite doesn’t understand their audience either."
One more tweeted, "Miller Lite thinks women are fragile victims. Bud Light doesn't know what a woman is. Is it too much to ask to just brew beer instead of meeting your ESG requirements?" while another wrote, "The Miller Lite ad was corny and cringe. But I do not believe it is worth all this outrage nor is it comparable to the Bud Light/Dylan Mulvaney thing. Either way, I still prefer a good IPA to these weak-ass pilsner beers."
On the other hand, Miller Lite maker Molson Coors defended the ad saying, as stated by New York Post, "This video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer. Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March."
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