ANAHEIM, Calif.--(BUSINESS WIRE)--Aug 3, 2023--

Fads come and go, but when is a trend not a trend? “The ‘quiet luxury’ anti-trend is an understated approach to dressing that can be perfected by styling timeless, low-key staples with minimalistic designs,” says Sheila McKain, chief product officer at Hush. Indeed, when celebrating classic tailoring, ‘quiet luxury’ proves a little goes a long way. Think pared-down pieces that don’t shout ‘look at me,’ but have a certain ‘je ne sais quoi’ that makes you look effortlessly chic and rich – without a logo or label in sight. To master this aesthetic, McKain says you don’t have to spend thousands on high-end designer pieces: “It’s more about choosing great quality and thoughtful design – selecting core items you can use to create a base is key.” She says trophy pieces include a classic blazer, wide-leg trousers or straight-leg jeans and a crisp, white shirt. “When styled together, each of these pieces can create a multitude of everyday looks,” suggests McKain. To ensure you get the most wear out of each item, she says to keep colours neutral and stay within a palette of brown, beige, black and white. As far as accessories go, she says jewellery should be kept minimal with something as simple as a small hoop earring. If this sounds a little too safe, a gold bangle or carefully selected thin gold necklace chains (styled effortlessly) will luxe up your look to the desired effect. As Sian Ryan, director of design at River Island, puts it: “Quiet luxury is essentially a wardrobe of styling essentials, where items can be worn in a multitude of ways and span many seasons – ensuring customers get a true sense of value for money.” Here’s how to get the look… 1. The white shirt “My favourite outfit at the minute is a white shirt teamed with a straight-leg jean and pointed-toe kitten heel,” says Ryan. “When I wear this, I feel put together, yet effortless. I like to think of it as ‘easy elegance’.” Whether you wear your crisp, white shirt open with a sleeveless white vest underneath, or buttoned up nonchalantly, go a size larger to make it look more expensive. Longer in the sleeve, wider on the shoulder and a little more length gives it that luxurious, designer feel. Hush Pia Oversized Cotton Shirt, £79 Asket The Lyocell Shirt, £100 2. Neutral knits “Neutral knitwear in super-soft luxury yarns are perfect for when the days turn cooler,” says Karen Peacock, Albaray’s co-founder and chief creative officer. “A chic colour palette that goes with everything helps create multiple ways to wear.” Remember, fabrics play a leading role, so look for soft-to-the-touch in a smooth yarn for a cashmere cheat – or some texture for your rib crib-sheet. Reiss Evie Cashmere Wool Hooded Cardigan, Camel, £128 Albaray Merino Wool Rib Jumper, £129 – available mid August 3. Tailored jacket “An elevated blazer in a heritage check looks ideal styled with a classic jean and white T-shirt combination,” suggests Peacock. “A simple look which creates an easy, pared-back luxe look.” River Island Beige Rolled Sleeve Blazer, with Linen, £69 Albaray Check Wool Blazer, £175 – available mid August 4. Straight-leg jeans Whether you go for a washed look or mid-wash blue, a looser fit is encouraged to make them look premium. And remember, no obvious branding on the bum or rips on knees. Plus, if you can comfortably pose with hand-in-pocket, you’re in the inner circle for classy, desirable denim. Primark Cares Straight Leg Denim Jeans, £16 Hush Agnes Straight Jeans, £79 5. Camel coat Looking ahead and transitioning into Autumn, a timeless camel coat always looks effortlessly chic. Naturally, the colour plays a part. Camel isn’t practical, it shows every mark and therein lies the beauty of it – you’re wealthy enough to fork out for dry cleaning bills. “A camel coat offers versatility and a sense of polish to any outfit,” notes Peacock. A welcome addition to any wardrobe, she says a masculine silhouette and slight oversized fit allows for multiple layering opportunities… we’re thinking an ivory sweater tied around the shoulders, just so. Lipsy Military Blazer Coat, Camel, £64, Next Reiss Mia Wool-Blend Mid Length Coat, Camel, £328 6. Gold jewellery “From understated hoops to simple chains, the quiet luxury trend is about choosing the right pieces, and keeping it simple, timeless and refined,” says Sally Arkley-Wade, head of product and trading at H Samuel. She says to focus on quality materials and subtle details to create elegant and sophisticated looks. “Team your plain white top, those everyday jeans or timeless shirt with affordable must-haves,” suggests Arkley-Wade. “Choose from 9ct gold chains, stack up your ear with 9ct gold hoops, or invest in the finer details – whatever your style, you will find something to suit your budget.” And select pieces which can be worn with a variety of outfits, she adds. “Mix and match delicate necklaces, stack thin rings, or layer bracelets to add depth and interest to your overall style.” Accessorize Small Simple Hoops, Gold, £3.20 (was £4) From top: H Samuel 9ct Yellow Gold 16 Inch Curb Chain, £89.99; 9ct Yellow Gold 18 Inch Rope Chain, £129 (was £159); 9ct Yellow Gold 18 Inch Anchor Chain, £269, rest of items from a selection. 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If you’re a dedicated skincare junkie, you might be thinking about how you can get that glow beyond your night-time skincare routine. Facials can be an appealing way of targeting any concerns you might have and giving your skin a bit of professional care. But they’re undoubtedly expensive, and generally more of an investment than buying a pot of moisturiser. Naturally, you want to spend your money as wisely as possible – and if you do have the extra funds for a facial, you don’t want to waste it. So, what’s the best type of facial to get for your age group? In your twenties “Facials and skincare choices in your twenties should be preventative; aiming to optimise your skin’s health and supercharging collagen and elastin levels,” says Dr Thuha Jabbar, aesthetic doctor and founder of Almas Dental. “Hydrafacials are a great, non-invasive skin boosting treatment that deep cleanse the skin, brighten and reduce fine lines. Chemical peels and other non-invasive facial treatments are also great to improve skin tone and keep breakouts at bay.” Dr Sophie Shotter is also a fan of Hydrafacials (which start from £125 depending on clinic and location – available in over 1,300 UK and Ireland providers). They provide a deep clean, followed by extracting any impurities then moisturising the skin. Shotter says they can “help to give the skin a deep clean, minimising the risk of breakouts. LED [light therapy facials] is also an excellent choice. Many facialists will combine techniques for best results.” Dr Radmila Lukian, dermatologist at the Lucia Clinic, recommends microdermabrasion for people in their twenties – a process where fine crystals and a vacuum are used to remove dead skin cells. She says it’s “a great treatment for brightening dull skin and reducing pigmentation. Perfect for young adults.” In your thirties When you hit your thirties, this is the time when Shotter recommends “starting to think about upping the ante” with your skincare. She recommends facials which incorporate microneedling – a process where small needles pierce the top layer of your skin. “We often start to notice the early signs of ageing, as collagen loss kicks in through our thirties, and these treatments can help to stimulate collagen production leading to significant improvements in skin texture,” Shotter says. Lukian recommends a facial that incorporates dermaplaning – where a scalpel removes hair and dead layers of skin – which she says can help “combat free radical damage, stimulate collagen and improve skin texture”. In your forties When you reach your 40s, Lukian suggests LED light therapy and laser skin resurfacing treatments, as they “become more relevant to target wrinkles, stimulate collagen and improve skin elasticity”. She adds: “Laser skin resurfacing uses targeted laser energy to promote collagen production – revealing healthier, younger-looking skin.” Kim Kardashian, 42, is a fan of laser facials, and often posts about her treatments on Instagram. Jabbar adds: “Your forties are a great time to try laser treatments, to reduce the visibility of wrinkles and boost the overall health and appearance of your skin. From laser skin resurfacing treatments to IPL [intense pulsed light] facials that reduce hyperpigmentation and sun spots, lasers are a versatile and non-invasive option which can restore a youthful glow to your skin.” In your fifties and beyond “In your fifties and beyond, keeping focused on collagen stimulation with similar approaches to our forties certainly helps a lot,” says Shotter. “But in our fifties, we often start to notice many more visible signs of ageing, including pigmentation and skin wrinkling (elastosis). Using deeper chemical peels or resurfacing laser techniques, which may carry a little downtime, but are worthwhile for the results.” For this age range, she says skin hydration “is also often a higher concern than in younger years”, so hydrating facials are an excellent choice too. While Hydrafacials are great in your twenties, they’re equally beneficial in your fifties and beyond – singer and actor Jennifer Lopez, 54, recently collaborated with the brand for her own ‘JLo Beauty Booster’ that can come as part of the treatment. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live What is the TikTok ‘carnivore diet’ trend and is it actually good for you? How to save money on your summer barbecue as prices soar Exercise and yoga can help improve lung function in adults with asthma – study

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