VANCOUVER, British Columbia--(BUSINESS WIRE)--Aug 23, 2023--

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There has been a 116% increase in DIY cosmetic dentistry over the past five years, new research has found, with social media driving up demand. Bupa Dental Care found that 20% of people who have attempted at-home treatments on their teeth had done so with teeth whitening kits, 13% had used plaque scraping gadgets, and 11% had purchased braces online. The research, which surveyed over 2,000 consumers in the UK – nearly 20% of whom were found to have tried dentistry products at home – was done in collaboration with Censuswide, a global insight-driven research company. Shockingly, it also found that 16% of those people were influenced by hacks on TikTok and other social media sites to create their own teeth-whitening concoctions with hydrogen peroxide. The chemical can cause mouth infections or other wider health complications, if not used correctly, Bupa said. “DIY dental treatment can seem like a big cost saving initially,” Chris Hanford, a Bupa Dental Care dentist, said: “However, such treatment can cause irreversible damage that can not only lead to pain but end up being more complex and costly to fix. “The problem is that dental treatment at home is not professionally prescribed or supervised – and there’s the added risk of buying counterfeit whitening kits.” One respondent, who experienced negative side effects from DIY dentistry, said: “It doesn’t last and constantly costs more money on top of what has already been paid.” Dr Safa Al-Naher, director and principal dentist at Serene, said: “The marketing for online braces – clear and called aligners – is really good. It’s also a really attractive prospect to people who want a quick fix. This is the day and age of Amazon, it’s one click and you get it.” But the consequences of DIY dental treatments vary. The research found that 74% of people who’d done it needed emergency treatment to fix their issues. One in six people out of the group reported that they now have damaged tooth enamel, brittle teeth, tooth and gum sensitivity, weakened and brittle teeth bruising or damaged dental bone. “Any at-home teeth-whitening can cause damage to tooth enamel, give rise to tooth decay, as well as gum and tooth sensitivity – particularly if they’re used too frequently. Poorly planned or ill-fitting braces can cause anything from wobbly teeth or gum recession to damaged bone,” Hanford adds. It’s why Al-Naher is “very worried and concerned” about the rise in at-home cosmetic dentistry. “I have personally seen many cases that have come through to me, some disastrous. It is a false economy ultimately, as you spend your money on these products initially and then you spend more money again to get them fixed,” he said. “This discourages people from taking care of their teeth on a regular basis, visiting their dentists every six to 12 months.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live What is ‘beer tanning’ and why are experts warning against it? Christian Cowan: Designing is like dreaming Deborah James’s daughter launches anniversary clothing line for Bowelbabe Fund

Fourth of July clothing sales are on the horizon, with stellar savings already piling up like the ignitable material inside a firework. The arrival of the holiday functions is like a match, lighting up all the deals and sending them flying into the shop-o-sphere for our enjoyment. And, unlike a fleeting firecracker, these markdowns will have a lasting effect on our closets — especially when team Most Wanted is on the case.

Max Verstappen produced another emphatic performance to complete a home win for Red Bull at the Austrian Grand Prix. The double world champion was made to work for his seventh victory from nine rounds so far after he passed Charles Leclerc and Carlos Sainz on track. But after manoeuvring himself ahead of both Ferrari drivers, Verstappen raced off into the distance to the delight of his 70,000-strong travelling army from Netherlands. Leclerc crossed the line five seconds behind Verstappen in Spielberg, with Sergio Perez recovering from his lowly grid slot of 15th to finish third. The Mexican fought his way past Sainz with 10 laps remaining following a nip-and-tuck duel. Sainz took fourth after he served five-second penalty for exceeding track limits. The Spaniard was among six of the 20-strong field to be sanctioned by race director Niels Wittich, with Lewis Hamilton also punished. Hamilton finished an underwhelming seventh, while Lando Norris ended the day in fifth to record his best result of a difficult season for his under-performing McLaren team. Aston Martin’s Fernando Alonso finished between Norris and Hamilton. George Russell made up three places from his starting spot of 11th to finish eighth. Verstappen heads Perez in the standings by 81 points – the equivalent of more than three victories – heading into next weekend’s British Grand Prix. A day after taking the sprint race spoils, Verstappen was celebrating his fifth consecutive win on his unstoppable march to a hat-trick of world titles. Verstappen fended off an aggressive Leclerc on the opening lap before he fell to third after the Ferrari drivers stopped for tyres under the Virtual Safety Car. It ended Verstappen’s run of 249 consecutive laps at the head of the field. However, the Dutchman required just 11 laps before he was back in charge. After he left the pits on lap 25, Verstappen moved ahead of Sainz a couple of laps later, and then fought his way past Leclerc on lap 35 of 71. From there, the Dutchman cruised to the flag – even stopping for tyres on the penultimate lap in order to set the fastest lap and take a bonus point. “We did not pit during the Virtual Safety Car,” said Verstappen. “We followed our strategy and that worked out well. It was a great day and I enjoyed it a lot.” Asked about the prospect of taking his third straight title, Verstappen said: “I don’t like to think about that yet. “I am enjoying the moment. We have done a good job all weekend and a lot of things went right for us. I am happy and now I will focus on Silverstone.” For Hamilton, the seven-time world champion endured a difficult day in his Mercedes. Hamilton started fifth and leapfrogged Norris at the start of the race, but soon faced the wrath of the stewards for putting all four wheels of his Mercedes over the white line. A black-and-white warning flag was served to Hamilton before he was hit with a five-second penalty on lap 17. Sainz, Alex Albon, Pierre Gasly and Logan Sargeant were also handed five-second penalties, while Yuki Tsunoda saw his initial five-second sanction upgraded to 10 for driving off the track. Hamilton served his penalty at his second pit stop on lap 43, dropping him to eighth place. He moved up one spot when Gasly stopped for tyres but he failed to make any impression on Aston Martin’s Alonso. The Briton was on the radio several times asking why other drivers had not been penalised. Team principal Toto Wolff first came on with a word of encouragement for his superstar driver. “They are all going to get penalties in front of you, Lewis.” he said.” Keep going.” The car is bad, we know. Please drive it Mercedes team principal Toto Wolff to Lewis Hamilton But following another frustrated radio message from Hamilton, Wolff was back on to his driver with a firmer message. “The car is bad, we know,” said Wolff to the Briton: “Please drive it.” Hamilton finished 39.1 seconds behind Verstappen and is no closer to ending his 18-month losing streak in Formula One. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Austrian Grand Prix to remain on F1 calendar until at least 2030 Lewis Hamilton to start sprint race from 18th at Austrian Grand Prix Made us look like amateurs – Max Verstappen hits out over raft of deleted laps

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For a man handed a lifeline in Formula One – with an illustrious Red Bull-shaped reward beckoning down the line – it has not quite been the statement return Daniel Ricciardo envisaged back in July. What did that look like? Top-10 finishes with AlphaTauri, perhaps with a memorable overtake or two evoking the Ricciardo of old back onto the grid. But it has in fact been the complete opposite: the only return has been his return to inactivity. Two races in and a hand injury sustained in practice in Zandvoort, north Holland, back in August has seen the affable Australian feature only on the sidelines again. A seesaw seven weeks have followed: while on one hand confirmation of a seat on the grid in 2024 was, rather peculiarly, confirmed in his absence in Japan, his deputy Liam Lawson caught the eye with a string of impressive performances, including a team-best result of ninth in Singapore. So as Ricciardo struts back into the paddock this weekend in Austin, the broken bone in his hand healed, the pressure is firmly on the 34-year-old’s shoulders at his home from home. Affection works hand in hand with Ricciardo and the United States: he loves America, Americans love him. Last year, weeks after his McLaren exit was announced, the sport’s most cheerful character arrived at the Circuit of the Americas (COTA) on horseback, kitted out in full cowboy apparel. Given his injury hiatus, you’d think no such extravagant entries will be repeated this year. But what he has got back in his hands, as opposed to 12 months ago, is his Formula One destiny. Perhaps fortuitously, too. When Ricciardo left Red Bull for pastures new at the end of 2018, his aspiration was that the grass was greener. Now five years on he is back at Christian Horner’s team, first as a reserve and now at the sister team. A second bite alongside Max Verstappen is what he truly craves. And he has made no secret of that. “Daniel is viewing AlphaTauri… he firmly wants to be pitching for that 2025 Red Bull seat,” said Horner back in July. “That is his goal and objective and, by going to AlphaTauri, I think he sees that as his best route of stating his case for 2025.” And with talk of Sergio Perez’s seat being under threat at Red Bull amid his struggles, there is a feasible route back to the top-table for Ricciardo. Red Bull chief Helmut Marko has already hinted the Mexican’s future seemingly lies away from Red Bull: most probably in a year, perhaps even as early as before next season. But before heading off any top contenders outside the Red Bull mothership, the Australian first has to prove his worth amid the in-house competition. Given Nyck de Vries’s rapid promotion to a seat after just one race last year, Lawson can feel hard done by that his impressive five-race showing – 13th, 11th, 9th, 11th, 17th – in this year’s slowest car hasn’t landed him a seat in 2024. So Ricciardo needs to better Lawson’s two points in the final five races of this season. He also needs to get the better of his teammate, Yuki Tsunoda, who has earned just three 10th-place finishes in 17 races this year. That is the minimum. But back stateside, it is the on-track magic and overtaking propensity of near-enough 10 years ago which will catapult him into Red Bull’s second seat conversation. That will be the key, as opposed to any off-track endeavours or kind words with sponsors. F1 world champion of 1997, Jacques Villeneuve, is quoted as saying this week: “I would ask kids who want to be drivers today – do you want it out of passion or because you want to be like Daniel Ricciardo, smiling in commercials?” While a tad harsh – best to smile than frown, no? – it does point to a school of thought that Ricciardo’s charisma is now a bigger pull than his talent. For any driver of any age, that is the ultimate insult. All of them are fundamentally in F1 to race, to scrap for every point and to jockey for every position. Even Ricciardo, who has endured the worst two years of his career since his anomaly of a win at Monza in 2021, remains adamant his world-class skillset is still present. His ambitions, so told to The Independentin July, remain the highest of highs: race wins and even a world championship. But Ricciardo must grasp the opportunity simply having a seat in this 20-driver sport gives and it starts with the cut-and-thrust of the sprint weekend at COTA. Nobody is expecting wins or podiums in the slowest car. But what people do expect is progress – and glimpses of the man of yesteryear. Read More What is a sprint race in F1 and how does new qualifying shootout work? What time is qualifying at the US Grand Prix on Friday? Sergio Perez addresses Red Bull future McLaren confirm first female driver in development programme Daniel Ricciardo to make F1 return at US Grand Prix Netflix reveal star line-up for F1 Drive to Survive vs Full Swing golf match