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The restaurant industry is ever-evolving and continuously bringing in new changes to menus to suit its demographic. Certain tricks in their menus allow restaurants to subtly nudge customers into enjoying a fuller dining experience, consequently increasing their spending. Sign up for our free Indy100 weekly newsletter To help diners avoid falling for these tricks, an expert at Menu Price lifted the lid on the sneaky tricks that encourage people to spend and consume more: Value menus Restaurants introduce value menus with meals of different price points. The restaurant hopes that it will motivate customers to opt for the priciest range of the value menu, which has more options, or to bypass the value menu entirely due to its limited options. This strategy ultimately translates into increased profitability. "If a restaurant's value menu features items like burgers, pizza, and spaghetti, but your preference leans towards a steak, you'll find yourself ordering the steak at its regular cost, bypassing the value menu. This scenario directly contributes to a higher profit for the restaurant," says a Menu Price expert. Emphasis on certain menu items Restaurants strategically highlight specific dishes, often those with higher profit margins, drawing customer attention to these preferred items through menu placement and design cues. The use of colour Warm hues like red and yellow can trigger hunger, while cooler shades like blue make meals seem more refreshing. Strategically deploying these colours in their menus helps restaurants subtly sway customer choices. Photographs used sparingly To maintain a sophisticated aesthetic, restaurants use photographs sparingly, only emphasising selected dishes, making them more appealing to the eye and tastebuds alike. Descriptive language Vivid descriptions of dishes can create a compelling image in customers' minds, making the menu items more appealing and increasing the likelihood of ordering. Avoiding currency symbols Menus without currency symbols can encourage higher spending, as prices appear less intimidating. "Keep a close eye on prices, even when restaurants fail to integrate dollar signs. This can help you avoid paying more than you want for a meal," the expert said. Anchor items Restaurants place some of their most expensive items next to even more costly options. The Menu Price expert added: "When customers see a pricey dish positioned next to an even more expensive option, they are more likely to perceive the less costly of the two as a 'better deal." Use of boxes Boxes and borders draw attention to specific items, creating a visual 'stage' that makes these dishes stand out. "This technique is often applied to high-profit items, specials, or unique offerings," they said. Keeping portion sizes secret Restaurants offer full or half salads or sandwiches without revealing the portion sizes. Despite any clear explanation, consumers assume that half sizes are overpriced and the full size is more cost-effective. "Customers perceive they are getting a better deal without even knowing the real serving size of the food options." Difficult-to-read font Using complex fonts in menus can slow customers' reading, promoting more profound engagement with dish descriptions. This added interaction can enhance dishes' perceived worth and exclusivity, thereby subtly inspiring a readiness to spend more. Remain vigilant during your next dining experience and see how many of these subtle tricks you can spot and how much money you can save on your meal. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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A dermatologist has shared a video about the eight-legged mites called Demodex that live in our pores, which viewers have found either alarming or insightful. Dr Scott Walter, who is based in Denver, Colorado, posted a clip to the social media platform TikTok, in response to a prompt that asked: “What is something you found out late in life you should have known earlier but just didn’t?” Dr Walter’s first video, posted earlier this month, explained what the Demodex mites were. He began his video by describing them as “eight-legged creatures living inside the pores of your face right now”. The microscopic mites live in hair follicles and oil glands on the face, neck and chest, and feed on sebum and oil produced by pores. They are generally harmless, but too many can cause irritation and infection in the skin. Dr Walter has since posted two more videos about the mites after viewers were shocked and disgusted upon learning of their existence. In one video, he “catches” several mites that live on his own face and puts them under a microscope. The dermatologist explained that the Demodex mites live in “everyone’s faces”, adding: “Some people have more than others and that’s what [is] thought to contribute to the pathogenesis of rosacea.” Rosacea is a skin condition that occurs when round red spots and pustules appear on the face. Other symptoms include burning and stinging sensations, permanent redness and small blood vessels in the skin becoming visible. @denverskindoc ♬ original sound - Dr. Scott Walter MD | Derm Dr Walter continued: “Don’t believe me? I’m going to try and catch some of my own, like a Pokemon, next week and show you under the microscope.” The clip has been watched more than 10.5m times since he posted it and garnered thousands of comments from people who were thoroughly freaked out by the information about Demodex mites. “My whole face itches, how to get rid of them please?” one person asked. Another added: “This is one of those things I would’ve been fine not knowing about.” In a follow-up video, Dr Walter apologised for bringing viewers’ attention to the existence of Demodex mites. @denverskindoc Replying to @voice_of_hers can you treat Demodex? Here's how we do as dermatologists... But not everyone needs to treat it! #demodex #demodexmite #rosacea #folliculitus #todayilearned #newfriends ♬ original sound - Dr. Scott Walter MD | Derm “I am sorry I told you about Demodex,” he said. “Is your whole face itchy because of them? Probably not. But can you treat them? Yes.” He added that the mites also lay eggs on the skin and they can hatch even after treatment. “They’re our friends,” he said. “Accept them. They’re here to stay.” However, concerned viewers can treat Demodex mites if they have skin conditions like rosacea or severe folliculitis, which is when hair follicles become inflamed. Dr Walter pointed to topical treatments such as metronidazole, topical ivermectin, sulfer sulfacetamide washes and permethrin, as well as oral therapies that are used in more severe cases. His most recent video showed him fulfilling his promise to “catch” Demodex mites living on his own face and revealing them under the microscope. @denverskindoc Replying to @kaaat0709 Even I was not fully prepared for this: Demodex Mites: can I catch them all?! #demodex #demodexmite #rosacea #nerdingout #dermatologist #microbiology ♬ original sound - Dr. Scott Walter MD | Derm He did so by placing cellophane tape across his forehead and nose before going to sleep. The following day, he placed the stripes of clear tape under the microscope, which revealed three Demodex mites that had been living in his pores. Speaking over the video, he zoomed into one of the mites and said: “That right there is a Demodex mite and I’m kind of freaked out that I actually have them.” He zoomed in even further and showed the mite moving some of its legs, which indicated it was still alive. According to WebMd, small numbers of Demodex mites living in the skin can be beneficial as they remove dead skin cells and extra oil. People with skin conditions that cause irritation and inflammation should consult a dermatologist before beginning any treatments. Read More Fans praise Jay-Z for his dancing as daughter Blue Ivy takes the stage at Beyoncé’s concert Parents defend Nick the Fairy Godmother’s apprentice at Disneyland after viral video Woman stunned by response after putting her credit score on Hinge profile Dermatologist horrifies viewers by discussing mites that live in your skin ‘Unsupportive backgrounds’ make LGBT+ youth twice as likely to have suicidal thoughts – report finds The £4 hay fever tablet that ‘cures all symptoms’

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