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MrBeast has produced content centered on giving away expensive goods and incredible sums of money, earning the nickname 'the giveaway king'

Charcuterie boards have become a major food trend over recent years, with many creators taking to social media to show off their fancy boards filled with various fruit, meats, and cheeses. One TikToker known for showing off her luxury meals is Emmy Rener, who goes by the username @sophisticatedspreads. Recently she made a series of videos detailing what her luxury boards contain - and their high price tag. On 30 September, Rener posted a video showing what a $7,000 cheese board looks like. After being viewed over five million times, many questioned how deli meats and cheeses somehow ended up costing that much. “The math is not mathing,” one person commented on Rener’s video. Some viewers even went on to mention their own charcuterie boards they either made themselves or had catered. “My $250 cheese board had just as much,” one person pointed out in the comments section. “I had my entire wedding of 110 people catered with three courses and two choices of meat for $2500........” another commenter wrote, questioning the price. Because of the huge reaction to Rener’s price point, she made a follow-up video providing an explanation. To preface the video, the cheese board entrepreneur explained that she didn’t need to “defend” her prices, but was making the video to help other business owners. “I’m making it clear to the other business owners who don’t know their worth: You can charge whatever you want! And if people are booking it and your clients are happy, then you’re doing it right,” she said. @sophisticatedspreads #grazingtable #cheeseboard #charcuterieboard ♬ original sound - vibey music ? ? ? She continued to explain what contributed to the cost of the board. The table was 25-feet long and was the only food being served at an engagement party with 150 guests. The client requested a “hand-woven garland” made by a florist as well as “artisan cheeses” which both required an extra charge. But the biggest reason for the was that the party was taking place in Napa Valley, California while Rener’s company is based in Los Angeles. The drive is over six and a half hours long, so required Rener to take a team of people with her and stay in a hotel overnight. @sophisticatedspreads Replying to @Ashley Kara #greenscreen ♬ original sound - emmy “So before you get your panties in a wad, do your research,” she ended the video. After this follow-up video many people took to the comments to explain how much the price had suddenly made sense, with a few even mentioning that Rener could have charged more for her cheese board. “This isn’t just a cheese board. This is a buffet table. Considering the hotel for a team and the handmade garlands, I think the $7K is reasonable,” one person commented. Another person agreed, writing, “Babe. My fav artisan cheese costs 15 bucks for a hunk that is the size of my palm. OF COURSE ITS $7000!!!” “Low-key including travel and hotel I would expect to pay 9-10k for this so 7k is a deal in my eyes,” a commenter wrote, saying that Rener could have charged more money. The Independent has contacted Rener for comment. Read More The symbolic foods eaten during the festival of Diwali How to get free nuggets at Wendy’s for the rest of the year Why I’m giving up sobriety when everyone else is giving up drinking The symbolic foods eaten during the festival of Diwali How to get free nuggets at Wendy’s for the rest of the year Why I’m giving up sobriety when everyone else is giving up drinking

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Welcome to Social Buzz, a daily column looking at what’s trending on social media platforms. I’m Caitlin Fichtel,

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With a switch in seasons and jumper weather signalling a change of mood, the same can be said for the structure of your scent. Suddenly a spritz of watery notes, summery sugariness and barely there blossom feels hollow… it’s your senses telling you it’s time for something heavier to match the weight of your winter wardrobe. And with so many breathtakingly beautiful perfumes and long-lasting elixirs to engage with, now’s the time to focus on a fragrance with some oomph… 1. Jimmy Choo I Want Choo Forever Eau de Parfum, £50 for 40ml (100ml for £64 also available), Fenwick A fanfare of deep raspberry-rose, cassis and intense, spicy sweet nuances, this is a stand-out fragrance in the Jimmy Choo range – with a rich earthy note and vanilla sweetness aligned with pink peppercorn. Extremely attractive with floral touches and sensual vanilla on the drydown. 2. Akro BAKE Eau de Parfum, £80 for 30ml, Fenwick Alluring and mood boosting, the name is a bit of a giveaway and will take you to a happy place. With top notes of praline, rum, vanilla cream and press of lemon, it’s quite hypnotizing – and if this was a luxurious box of truffles and pralines, the first tray would be gone. Base notes of bourbon, brown sugar and vanilla make for a sweet ending. 3. Tom Ford Café Rose Eau de Parfum Spray, from £90.10 for 50ml (100ml for £127.50 also available, Escentual Fans of Fords’ original Café Rose will adore this reimagined classic which pulls at the heart strings with its bouquet of velvety roses combined with seductive spices, dark coffee notes, with a warm sandalwood accord and notes of rose essence as the fragrance evolves. Divine. 4. Van Cleef & Arpels Collection Extraordinaire THÉ AMARA Eau De Parfum, £145 for 75ml, Fenwick A contemporary take on a tea note – think a morning stroll through a tea plantation – with enticing green, dry leafy aromas complemented by bergamot, rose and uplifting sweet pea; at its base there’s white musk and cedarwood lending depth, finishing with fresh powdery nuances and touch of rose. 5. Ormonde Jayne Arabesque Eau de Parfum, £195 for 88ml, Ormonde Jayne Arabesque is inspired by a journey through the spice souks and a sensory feast of patchouli and oudh. Opulent and sexy, with a sensual combination of rose, jasmine, fruity accords, vanilla, musk and wood… think gourmand with a whiff of grown-up glamour. Read More Consistent lack of sleep may increase risk of future depressive symptoms – study World Osteoporosis Day: The risk factors and early warning signs everyone needs to know about How to support a child with a stammer From colourful gowns to drones, these wedding trends are set take over 2024 Call The Midwife ‘should come with a health warning’ Halloween: 10 wicked ways to kit out your haunted house

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