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Shapewear is booming, and body image experts are worried: ‘It’s really dangerous’
Shapewear is booming, and body image experts are worried: ‘It’s really dangerous’
In a number of scenes in 2001’s Bridget Jones’s Diary, our heroine – a thirtysomething singleton played by Renée Zellweger – squashes the skin of her lower torso into an array of Lycra shapewear, all in an attempt to make herself appear slimmer. When Hugh Grant’s Daniel Cleaver sets his eyes on her high-wasted, nude-coloured underpants in one memorable scene, Bridget blushes with embarrassment. “Well, hello mummy,” Daniel purrs. At the time of the film’s release, control shapewear – or tummy-tucking underwear designed to smooth its wearer – was marketed predominantly at people like Bridget, someone who was told by society she was “fat” or undesirable unless she had a flat stomach. Today, though, shapewear is branded differently, marketed to young women as a sexy, must-have fashion accessory. Shapewear products are not only promoted as stomach-smoothing fixes, but for anyone who wants a narrow waist or their figure to resemble a contoured, Kardashian-style hourglass. Skims, Kim Kardashian’s self-owned shapewear brand that she founded in 2019, sells viral sculpting bodysuits geared towards achieving this particular body shape. They start at £70. Since the launch of Skims, as with anything that a member of the Kardashian clan wears or makes, fast fashion knock-offs have swelled the market. Online retailer PrettyLittleThing, which has a murky track record of contributing to a harmful cycle of fast fashion, sells duplicates of the Skims viral bodysuit for around £20. They also sell waist trainers – a corset-style casing worn underneath clothes to aggressively teach your waist to be narrow – for just £12. “Doll cinch your waist in an instant with this waist trainer,” the item’s description reads. The product has boning to make it stiff and restrictive. Venture onto TikTok and you’ll find viral dresses with Spanx-style shapewear, designed to minimise the width of a person’s waist and accentuate their bottom, built into the clothing itself. While Skims is not solely responsible for this recent boom in shapewear, it has contributed to transforming how we view it – Bridget’s “granny pants” are now glamorous and aspirational. For the brand’s latest collection, for example, buzzy British singer-songwriters Raye and PinkPantheress were enlisted to promote it, along with viral Bronx rapper Ice Spice. The resulting campaign wouldn’t look out of place in the pages of Vogue. What this marketing tells us is that fashion isn’t just about the garments you wear, but the apparently malleable shape of the body on which they’re worn. Early shapewear emerged in the 16th century, not as a trend or body sculpting device, but for practical support. Karolina Laskowska, a lingerie designer and director of the underwear archive The Underpinnings Museum, tells me that the primary purpose of shapewear back then was to support the body much in the same way that a contemporary bra is made to support the breasts today. “A pair of stays [a corset style bodice] would have offered bust and back support for women who worked,” she explains. “These styles were more functional and supportive, rather than trend-driven.” The beginnings of the shapewear we see today were first seen in the Sixties, when the invention of Lycra, a synthetic-based elastic fibre, allowed for stretchier fabrics. What Laskowska dubs the grandparent of modern shapewear was the “Little X Girdle” by a British brand called Silhouette. “It was a turning point for a shift from traditional structured corsetry into elasticated shapewear,” she says. The item was a seamless, pull-on girdle – an elasticated corset extending from waist to thigh – and was eventually licenced to sell in over 32 countries as turnover increased exponentially. We then saw the evolution of more comfortable, everyday shapewear, like those made by Spanx, an American brand founded in 2000. They’re so uncomfortable, but they’re so afraid of what others will think about them due to their body size Victoria Kleinsman By contrast, modern shapewear is now geared towards sculpting the body to appear differently underneath clothes. And now, fast fashion is getting involved, too. But lingerie designers like Laskowska are increasingly worried about the consumer physically “hurting” themselves with badly made undergarments. “We’ve seen fast fashion adopt corsetry and shapewear trends but it’s not made to fit the human anatomy, since it’s made to be as cheap as possible,” she says. She adds that people could “injure” themselves with elasticated shapewear if they buy a size too small, meaning they could potentially restrict their blood’s circulation. Victoria Kleinsman, a self-esteem expert and body love coach, works with women between the ages of 13 to 60, and says that she’s seen how her younger clientele are feeling the pressure to wear shapewear in order to conform to the cult of thinness. Some clients have bought pantyhose with built-in cushioning to make the bottom look larger and perkier. Others will wear layers of shapewear to sculpt the body, particularly the waist and stomach, to look slimmer or flatter. To Kleinsman, wearing modern shapewear allows people to apply an “IRL [Instagram] filter” to their bodies. She speaks to women each day who are “crying” to her on Zoom calls because they’re worried about what their bodies look like. “It’s to the point when it’s boiling hot weather [but] they’re wearing spandex shapewear and tights, and they’re so uncomfortable, but they’re so afraid of what others will think about them due to their body size.” The expert fell into her line of work after she struggled with an eating disorder – she also wore a waist trainer when she was dealing with her own body image issues. “I would go to the gym wearing it because apparently you ‘sweat more’ and therefore lose ‘water fat’,” she says. “Which is b******! It’s physically painful to your physical body and even more painful to your emotional and mental well-being.” Kleinsman doesn’t think that this type of elasticated shapewear has anything to do with fashion and it should not be marketed as such. “It’s really dangerous,” she tells me. “Shapewear gives you a fake ‘confidence’ but then underneath it all when that comes off, then, who are you?” The popularity of Skims and their various knock-offs doesn’t seem likely to decline any time soon, but Kleinsman is hopeful that more women will soon have epiphanies about the shapewear revival. “Fatphobia and body image trauma is still the norm,” she sighs. “There has never been more [appropriate] a time for us to embrace our natural bodies.” Read More ‘The models are skinnier than ever’: Has London Fashion Week stopped caring about body diversity? Hostage to fashion: Margot Robbie’s Chanel problem speaks to a wider red carpet crisis Jeans shopping is still a total nightmare Kim Kardashian says Kris Jenner gets ‘sad’ thinking of how fame changed her family Kanye West and wife Bianca Censori cause confusion with Sunday Service outfits Chanel’s classic 1926 little black dress added to fashion exhibition in Scotland
2023-06-12 13:59
Your 2023 Halloween Horoscope By Zodiac Sign Is Here
Your 2023 Halloween Horoscope By Zodiac Sign Is Here
This Halloween brings lots of ghastly fun our way. The lunar eclipse in Taurus wraps up on October 28, so the energy around Hallow’s Eve should illuminate matters in our lives, as well as shaking up our personal circumstances and relationships. With Venus in Virgo and Uranus retrograde in Taurus harmonizing, we’ll want to step out of our comfort zones and be present in the moment. The cosmos is bringing both tricks and treats our way, due to the duplicitous and dualistic Gemini Moon. The following morning, on All Saints Day and Dia de Los Muertos, the moon creates a T-Square with Venus in Virgo and Neptune retrograde in Pisces, heightening our intuition and connection with the spiritual world. Grab your black salt to protect your home from unwanted energy and create an altar to honor your ancestors.
2023-10-25 19:59
How to support a child with a stammer
How to support a child with a stammer
For people with a stammer, it can be hard to deal with, but it’s made worse by the fact that understanding of the condition amongst the general public is low. The speech problem usually starts in childhood, between the ages of around two and five years old, affecting around 8% of children and 2% of adults – that’s more than 1.3 million people in the UK. International Stammering Awareness Day (October 22) aims to destigmatise stammering and promote understanding and support for people who do have it, including advice for parents about how they can help affected children. “There’s a lot of stigma around stammering in society – even from an early age, children may be teased or bullied, and adults may tell them to speak properly,” says Catherine Woolley, children and families programme lead at STAMMA (the British Stammering Association). “Children who stammer sometimes feel embarrassed or worried about their speech and try to hide it. They might start to speak less or change words they want to say to ones which are easier to produce. “How you respond to your child can affect how they feel about their talking. It’s common for parents to worry about stammering, and if this is you, you can seek support to help you feel comfortable around your child’s stammering.” Woolley points out that, contrary to popular belief, stammering isn’t caused by anxiety or stress, and there’s no evidence that people who stammer are less intelligent than fluent speakers. “Research suggests stammering is neurological, which means there are subtle differences in the way the brains of people who stammer work,” she explains. “This means it belongs to the same group of neurodiverse conditions as ADHD, autism and dyslexia.” The condition is often hereditary, with about 60% of people who stammer having another family member who stammers, and while there’s no specific cure, Woolley says there are many different techniques and approaches that can increase people’s fluency in certain situations, although they may not work for everyone. “There isn’t one treatment which can miraculously make all people stop stammering,” she stresses. “Everyone’s stammer is unique, as is the way they want to manage their speech.” But there’s no doubt, she says, that parents can help their children deal with stammering, and make them feel more comfortable. 1. Value your child’s stammered voice “It’s simply the way they talk,” says Woolley. “What’s important is what they say and not the way they say it.” 2. Be patient Although it can obviously take more time for a child who stammers to say something, it’s important for parents and the rest of the family not to rush them. “Give them time to say what they want, and model this to their siblings and other family members,” she adds. 3. Don’t finish their words or sentences Woolley says that while it can be tempting to finish your child’s words or sentences for them, especially if you can see them struggling, it’s important to resist this urge to help. “It can be disempowering and embarrassing if you speak over them,” explains Woolley, “not to mention frustrating if your guess is wrong and they have to start all over again.” 4, Slow down yourself Rather than telling your child to speed up, slow down your own speech to reduce any time pressure they may feel. 5. Don’t show your own anxietyEven if you feel anxious when your child is stammering, try not to show it, advises Woolley, who suggests maintaining natural eye contact and remaining calm. “It can be uncomfortable listening to someone who stammers, but think how they feel. Try and maintain eye contact even if you feel awkward, as looking away can make them feel awkward too, or think you’ve lost interest in what they’re saying. Keep looking at them and give the occasional encouraging head nod to show you’re interested.” 6. Try not to be negative Woolley says it can be important to describe stammering using neutral language instead of negative references. So, for example, say, ‘He’s stammered more this week’, rather than, ‘His speech has been bad’. 7. Seek help Parents who are worried about their child’s talking or would like some help should contact their local NHS speech and language therapy department to talk through their concerns. In addition, STAMMA offers free Parent2Parent peer support groups run by parents of children who stammer, and workshops for such parents, plus a helpline (0808 802 0002) and a webchat service. Read More From colourful gowns to drones, these wedding trends are set take over 2024 Call The Midwife ‘should come with a health warning’ Halloween: 10 wicked ways to kit out your haunted house Black magic: Go back to black this season with the catwalk-inspired trend How to prep your home for when the clocks go back Menopause campaigner Mariella Frostrup: ‘I look forward to a future where women gradually stop feeling so ashamed’
2023-10-20 14:25
33 Gifts To Cheer Someone Up, No Matter The Reason
33 Gifts To Cheer Someone Up, No Matter The Reason
When you have a friend who’s feeling down, it’s natural to want to cheer them up. Whether you send a small gift that says, “I’m thinking of you,” or a bigger one to help them through a rocky patch, it can go a long way, no matter the circumstance. That’s why we’ve made a comprehensive list of all the times we needed some extra cheering up and the presents that would have put a big smile on our faces.
2023-09-09 04:16
Save 79% on a lifetime license to the ChatGPT WordPress Plugin
Save 79% on a lifetime license to the ChatGPT WordPress Plugin
TL;DR: A lifetime license to the ChatGPT WordPress Plugin is on sale for £47.03, saving
2023-08-22 12:53
The Real Brokerage Welcomes David Newman Partners
The Real Brokerage Welcomes David Newman Partners
TORONTO & NEW YORK--(BUSINESS WIRE)--Aug 30, 2023--
2023-08-30 19:59
'Quordle' today: Here are the answers and hints for August 21, 2023
'Quordle' today: Here are the answers and hints for August 21, 2023
If Quordle is a little too challenging today, you've come to the right place for
2023-08-21 07:26
Paris Hilton receives flak as she welcomes home adorable pet chihuahua, Internet says 'please consider adopting'
Paris Hilton receives flak as she welcomes home adorable pet chihuahua, Internet says 'please consider adopting'
While two of Paris Hilton's pets are rescued, the majority of the animals have either been gifted to her or purchased
2023-07-07 17:51
State-backed tourism booms in China's troubled Xinjiang
State-backed tourism booms in China's troubled Xinjiang
Chinese travellers throng the bazaars of old Kashgar, munching mutton kebabs and soaking up heavily commodified Uyghur culture -- part of a government push to remould...
2023-09-06 15:47
Solawave's celeb-favorite skincare wand is on sale for $60 off
Solawave's celeb-favorite skincare wand is on sale for $60 off
SAVE $60: As of June 14, the Solawave 4-in-1 advanced skincare wand is on sale
2023-06-15 00:57
Amazon Fire 2 Series TVs are now $50 off
Amazon Fire 2 Series TVs are now $50 off
Smart TVs are a great way to enjoy streaming, air TV, and play games on
2023-05-16 23:27
'Cult of the Lamb' meets 'Don't Starve Together'. It's real.
'Cult of the Lamb' meets 'Don't Starve Together'. It's real.
It's the glorious game crossover you never knew you needed: Cult of the Lamb meets
2023-08-22 21:23