How do you define “cool”? Maybe it’s ostentation. Maybe it’s exclusivity. Maybe it’s a 250-year-old orthopaedically inspired German shoe. In 2023, odds are it’s the latter. This week, it was announced that Birkenstock had landed on the US stock market with a $7.5bn (£6.1bn) valuation, more than double its worth in 2021. If you’re unfamiliar with these absurdly comfortable sandals, the classic “Arizona” Birkenstock features a layered sole made of jute fibre and moulded cork, offering your foot some serious support, with two thick suede straps coming in some sort of earthy hue. The brand itself dates back to 1774, when founder Johann Adam Birkenstock started making shoes near Frankfurt. But for a long time, the shoes themselves were the pinnacle of dorkiness. There was nothing chic about the geek connotations, either. They were just, to put it bluntly, a bit lame – often associated with exceedingly earnest, granola-eating American liberals, and dubbed everything from “Geekenstocks” to “Flintstone feet”. You get the idea. Today, though, Birkenstock sells roughly 25 million pairs of shoes a year, and the brand is seen on and celebrated by stars such as Kendall Jenner, Gigi Hadid, Katie Holmes and Sienna Miller. Some have even been spotted wearing them with socks, demolishing decades of jokes about a look once considered fashion’s cardinal sin. It all adds up to form the greatest redemption arc in footwear. But how has one company managed to pull off a complete 180, as if transforming a pumpkin into Cinderella’s glass slipper? “The German engineering that has gone into this product actually speaks for itself,” says fashion analyst and author of Look at the Labels, Jennifer Walderdorff. “There are no gimmicks: the shoe does what it says on the tin. Its reliability is what [makes it] a fashion staple.” It has not been a quick turnaround, though, its reappraisal starting – sort of – in the 1990s. Fashion fans may recall the famous photos of Kate Moss taken in 1990 by Corinne Day. They show Moss, then 15, posing topless on a beach in Camber Sands, smoking a cigarette in a series of shots that would later make her one of the most influential models and faces of her generation. But there is a small fact about the photos that often gets forgotten: Moss is wearing Birkenstocks in them. It took a little longer for the trend to catch on properly. In 2013, Oliver Reichert became the first person outside the Birkenstock family to run the company, and it’s his leadership that’s helped steer the brand’s perception. It was that same year, for example, that Birkenstock began making appearances on runways: Céline models wore blue fur-lined sandals inspired by the German shoe, while A-list stars including Naomi Watts and Ashley Olsen started wearing them out and about. That summer, American Vogue declared that its staffers had, against all odds, “fallen for the Birkenstock”, noting how “a bulky shoe is actually more flattering on the leg than you would think”. In the world we live in today, there is so much more room for fashion and function, hence the appeal of the Birk Jennifer Walderdorff, fashion analyst It’s from here that the humble Birkenstock began its ascent into the heart of the fashion zeitgeist. By 2017, there were designer collaborations, with Barneys New York partnering with the brand to release a limited edition line of pink fur-lined sandals. Collaborations followed with other brands including Opening Ceremony, Rick Owens, and, most recently, Valentino. But as the latest valuation shows, the brand found a new lease of life this summer. You could barely step outside your house without spotting a pair. As for what’s fueled this recent surge, we can look to the pandemic, when we forwent shoes entirely and got accustomed to putting our comfort above all else. When lockdowns were lifted, all of us re-emerged with a shifted set of sartorial priorities, with high heels falling further down the totem pole in terms of stature and status. Today, there is nothing trendier than having your feet close to the ground. What is particularly interesting about Birkenstock as a brand is that despite the constant movement of fashion trend cycles, the design of its signature shoe hasn’t changed. “Birkenstock has lasted so long and grown to be the super giant it is because of the awareness and availability of information on its benefits,” adds Walderdorff. “There are lots of clothing items that are no longer worn due to their detrimental effects on the body, like corsets, which realign your internal organs to no gain. Similarly, overwearing high heels contributes to foot deformities. In the world we live in today, there is so much more room for fashion and function, hence the appeal of the Birk.” The rise of “normcore” can also be attributed to Birkenstock’s popularity. Characterised by unpretentious, utilitarian and functional clothing, the trend lends itself to the aesthetic of an orthopaedic shoe. “Normcore” also provide Birkenstocks the air of new wave edge, the shoes slotting neatly into a look that has become particularly popular among east London hipsters – take one look at the Instagram meme account Real Housewives of Clapton (which parodies a very specific type of natural-wine-drinking, Perello olive-eating, east Londoner) and you’ll see what I mean. Fashion has also generally seen an exponential rise in flat shoes. According to the Lyst Index, the industry’s quarterly report ranking fashion’s hottest brands and products according to Google searches and social media mentions, the season’s must-have is the Maison Margiela Tabi, a split-toed Japanese-inspired loafer. In fourth place is the Nike x Martine Rose Shox MR4 Mule, a pair of Tory Burch mules came in sixth place, New Balance trainers in eighth. And what was in fifth place? None other than the Birkenstock Arizona, of course. Perhaps the final hurdle for Birkenstock was to align itself with the feminine ideal – a space previously occupied by stiletto heels. Now, though, changes in attitudes around feminism and how feminist ideologies can be expressed through a woman’s clothing and appearance – yes, feminists can wear makeup! – has created a space for Birkenstock after all. In fact, this formerly frumpy shoe is now being perpetuated as the bastion of femininity. Don’t believe us? Simply take a look at the hottest film of the summer. At the end of Greta Gerwig’s stellar Barbie, our hero (played by Margot Robbie) has undergone a major emotional transformation that has seen her find a sense of purpose and identity. Gone are the feet once permanently raised so that they were perfectly positioned for a pair of heels. By the film’s conclusion, Robbie’s Barbie is an autonomous figure, a woman epitomising everything about contemporary feminism. And that includes having feet that are flat. Her footwear of choice? Why, a pair of pink Arizona Birkenstocks. Read More The grown-up guide to getting ‘balletcore’ right The Barbie press tour has finally rescued Margot Robbie’s red carpet reputation Birkenstock sandals are Barbie-approved – these are the pink styles to buy now Taylor Swift’s jacket from Chiefs game hints at Travis Kelce romance From choppy bobs to fox red, 5 celebrity-approved hair trends for autumn How Taylor Swift’s style has evolved over the years

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Max Verstappen completed another crushing performance in Canada on Sunday to match Ayrton Senna’s tally of 41 victories – and then promised to keep the good times rolling. A day after taking pole position in the wet, Verstappen reigned supreme in the dry at Montreal’s Circuit Gilles Villeneuve to beat Fernando Alonso and Lewis Hamilton and move into joint fifth in the pantheon of Formula One winners. Even an early collision with a bird could not stop the flying Dutchman, with Red Bull team principal Christian Horner revealing that his star driver completed the majority of Sunday’s 70-lap race with part of the animal lodged in his brake duct. Verstappen will not celebrate his 26th birthday until September, but his sixth victory from the opening eight fixtures of the year leaves only Hamilton (103), Michael Schumacher (91), Sebastian Vettel (53) and Alain Prost (51) ahead of him in the record books. “When I was a little kid driving go karts, I was dreaming about being an F1 driver and I would never had imagined I would win 41 grands prix,” said Verstappen, who also notched up Red Bull’s 100th victory in the sport. “To tie with Ayrton is incredible and I am proud of that but I hope it doesn’t stop here. I hope we keep on winning more races. “It is also a great achievement for the team. We knew this was the first opportunity to win 100 races. I am happy that is done, but I hope we will win more than 100 so the new target is 200.” Remarkably, Verstappen has won 15 of the last 19 races in F1, with Red Bull failing to taste victory on just one occasion in that streak. Red Bull could yet become the first team to win every race in a single season. And with Verstappen at the wheel – rather than team-mate Sergio Perez who finished only sixth on another trying weekend for the Mexican – they have every chance. Verstappen’s triumph – his fourth in succession – was all but sealed on the short dash to the opening chicane after he fended off a slow-starting Alonso. Hamilton, who gazumped Alonso, set his sights on Verstappen’s Red Bull gearbox, but by the end of the opening lap, the seven-time world champion was eight tenths back – and when a virtual safety car was deployed on lap eight after Logan Sargeant broke down in his Williams, the gap was the best part of three seconds. With Verstappen racing off into the distance, Alonso was the filling in a Mercedes’ sandwich. But that changed on lap 12 when George Russell slammed into the wall on the exit of Turn 9. Russell’s front wing snapped in half, while his right-rear tyre dangled off his Mercedes. With debris littering the circuit, the safety car came out and the main players stopped for new tyres as Russell pulled in for repairs. After changing all four tyres, Hamilton was released into Alonso’s path. Alonso said he had to slam on the anchors to avoid running into the back of the Mercedes man, and the flashpoint was duly noted by the stewards, and latterly investigated, but the British driver would escape without punishment. The safety car came in five laps later and Verstappen executed a fine getaway to leave Hamilton trailing. Indeed, after the opening two turns, he was already one second up the road. Rather than looking ahead, Hamilton’s attention was occupied by Alonso behind. And on lap 22, the Spaniard dived past Hamilton with a fine move at the final chicane. Hamilton had a nibble back at Alonso as they raced to the opening corner, but the evergreen Spaniard held his nerve to keep the Mercedes man behind. Russell raced back from last to eighth before he was forced to park a Mercedes riddled with excessive brake wear with 15 laps remaining. Verstappen took the chequered flag 9.5 sec clear of Alonso. Charles Leclerc and Carlos Sainz finished fourth and fifth respectively for Ferrari. Alex Albon crossed the line a commendable seventh in his Williams. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Max Verstappen claims pole position during rain-hit qualifying for Canadian GP Lewis Hamilton fastest as practice for Canadian Grand Prix finally gets started Max Verstappen closes in on ‘amazing achievement’ of matching Ayrton Senna

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Gemma Atkinson has announced the name of her second child with Gorka Marquez as she shared the first picture of the infant. The couple, who met when the former Emmerdale star took part in BBC reality show Strictly Come Dancing in 2017, welcomed their first child earlier this week. In her original post, Atkinson, 38, shared that she had given birth to a boy, with the pair spending a joyous week together before Spanish dancer Marquez, 32, heads off to rehearsal for the new series of Strictly. On Saturday (22 July), Atkinson shared her first photo of her baby son sleeping in his cot in a blue t-shirt. She confirmed his name in the comment section, writing: “Thiago Thomas Marquez [heart emoji]. Our family is complete.” Atkinson and Marquez’s fellow Strictly stars flooded the comment section with support, with pro Oti Mabuse calling the picture “beautiful”. It Takes Two host Janette Manrara commented: “Look at him! CONGRATULATIONS GUYS!” Dianne Buswell said that Thiago was a “mini” version of his father, while Karen Hauer wrote: “Oh the most beautiful little one. Felicidades.” The couple, who already share a three-year-old daughter, Mia, were not partnered up on Strictly in 2017, but started dating after the series finished. Atkinson gave birth to Mia in 2019, during which she he needed an emergency c-section and suffered a haemorrhage after the birth, losing nearly a litre of blood. Following the experience she said she was initially “adamant” that she and Marquez would not want another child. Appearing on Steph’s Packed Lunch last year, she recalled: “All these things were going through my mind, what did I do that caused all that to happen? I was telling myself for weeks and weeks I’d failed at childbirth. “I was having horrible dreams that someone was going to take Mia from me. I remember my mum running into my bedroom and I was sat up screaming, sweating.” Marquez will appear as a professional dancer on the forthcoming series of Strictly Come Dancing, which kicks off in September. One fan favourite pro who won’t be taking part this year, however, is Amy Dowden, following her breast cancer diagnosis. The Welsh dancer, 32, told fans she’d been diagnosed with breast cancer in May and underwent a full mastectomy to treat the disease shortly after. Dowden had shared ambitions to compete on the dancing competition this year, saying that only chemotherapy would affect whether she’d compete on this year’s Strictly. However, on Friday (21 July), Dowden shared that she would be needing to have chemo after more tumours were discovered following her mastectomy. “They found another type of cancer and then they told me I needed chemo – for me that was a massive blow,” she said. “It wasn’t in the plan, originally – and I know the plan you can’t get fixated on. “This year, it means I’m not going to be able to dance with a celebrity on Strictly, but I’m in such regular contact with the team – the BBC have just been utterly incredible,” she said. Read More Fans defend Prince Harry and Meghan Markle amid breakup rumours Tim Shaddock rescue: Ben Fogle offers to pay for Australian sailor and dog to be reunited after emotional separation Father sparks outrage for calling son ‘spoiled’ after 23-year-old said he can’t throw wedding for under $7,000 Gemma Atkinson announces birth of second baby in heartwarming Instagram post Myleene Klass says she’s ‘changed history’ as government pledge miscarriage support Researchers warn after 25 types of toxic flame retardant found in human breast milk

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