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'Deadpool 3' halts production due to SAG-AFTRA strike
'Deadpool 3' halts production due to SAG-AFTRA strike
Marvel's Deadpool 3 is the first major film shoot to shut down due to the
2023-07-15 00:19
Millennial Money: How to use ChatGPT to plan your next trip
Millennial Money: How to use ChatGPT to plan your next trip
Artificial intelligence chatbots like ChatGPT offer a novel way to research travel plans
2023-06-13 20:58
The 'normal kids' taking countries to court over climate
The 'normal kids' taking countries to court over climate
Claudia Agostinho decided she had to do something when she saw her home "covered in ashes" from murderous forest fires...
2023-09-20 18:17
Victoria’s Secret returns to ‘sex sells’ ethos after ‘feminist’ rebrand fails to boost sales
Victoria’s Secret returns to ‘sex sells’ ethos after ‘feminist’ rebrand fails to boost sales
Just weeks after pledging to deliver a new feminist approach to its brand, Victoria’s Secret appears to have reverted to its tried and tested “sex sells” strategy following a slump in sales. The US lingerie chain had attempted to rehabiliate public perception following criticism that it promoted typically thin, white models as the preferred beauty standard. Relaunching its once blockbuster fashion show in September, Victoria’s Secret replaced its “Angels” with the VS Collective – a group of diverse, successful women including Megan Rapinoe and Priyanka Chopra. But executives are now reportedly re-embracing “sex appeal” after the short-lived makeover failed to boost sales. During a presentation last week, a top executive said Victoria’s Secret would be the subject of an image overhaul, adding “sexiness can be inclusive”. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on,” Greg Unis, brand president of the company’s youth-focused venture Victoria’s Secret & Pink, told investors on Thursday (13 October). The reboot is part of a larger strategy to revive its sales after a five-year marketing overhaul fell short of expectations. According to the Business of Fashion, Victoria’s Secret is projecting $6.2bn in earnings this fiscal year – a five per cent drop on sales in 2022, and well below the $7.4bn sales reported in 2018. Now, Victoria’s Secret has laid out a roadmap to bolstering its revenue, including cost-cutting, reviving its swimwear and activewear ranges, and further expanding its offerings to include products such as sweaters, slip dresses, and corsets. Giving its stores a more “welcoming” facelift is also part of the plan. Chief executive Martin Waters added that the retailer’s inclusivity initiatives and campaigns had “not been enough to carry the day”, referring to the company’s performance in recent years. Once the purveyors of Swarovski-studded undergarments and unrealistic body standards, Victoria’s Secret has, in recent years, embarked on a journey to shed its hyper-sexualised image and pay attention to changing social norms. Its initial attempt to adjust its image came hot on the heels of declining sales due to the emergence of inclusive and diversity-friendly brands such as Rihanna’s Savage X Fenty and Third Love, as well as several controversies including top management at L Brands – the former parent company of Victoria’s Secret. In 2018, L Brands’ then-marketing boss Ed Razek sparked a backlash when he declared that Victoria’s Secret would never cast transgender and plus-size models in its annual Fashion show because it’s a “fantasy”. Razek resigned the following year after he was accused of inappropriate behaviour with models – allegations he called “categorically untrue, misconstrued or taken out of context”. Around the same time, an investigation by The New York Times uncovered ties between L Brands’ former chief executive Lex Werne and convicted paedophile Jeffrey Epstein, which further sullied the reputation of Victoria’s Secret. In an effort to rehabilitate its image, the brand’s recent campaigns have featuring stars such as former US women’s football captain Megan Rapinoe, plus-size models Paloma Elsesser and Ali Tate-Cutler, and Brazillian transgender model Valentina Sampaio. Last month, Victoria’s Secret: The Tour ‘23 was released on Amazon Prime, with the company declaring the televised catwalk event was the “ultimate expression” of its commitment to a new Victoria’s Secret that’s more in step with the times. Despite its struggles, Victoria’s Secret still owns a lion’s share of the north American market today. “We’ve been insufficiently differentiated in this difficult market,” Waters said, during the meeting last Thursday. “[But] our ambition of being the world’s leading fashion retailer of intimates apparel is unchanged.” Read More Victoria’s Secret was never feminist – why are they bothering to try now? Victoria's Secret overhauls its racy fashion catwalk in its latest moves to be more inclusive From Naomi Campbell to Hailey Bieber: All the top models and celebs in Victoria Secret’s new Icons campaign
2023-10-19 20:49
UK Pledges £58 Million to Support Food Security in Nigeria
UK Pledges £58 Million to Support Food Security in Nigeria
UK Foreign Secretary James Cleverly on Wednesday announced a 58 million pound ($73 million) aid package to boost
2023-08-02 23:21
Airbnb Disputes ‘Collapse’ in Host Revenue, Sees Strong Demand
Airbnb Disputes ‘Collapse’ in Host Revenue, Sees Strong Demand
Airbnb Inc. said demand for short-term rentals is strong, rejecting data presented in a viral tweet that suggested
2023-06-30 05:18
Cardi B shares her theory on aliens while eating 'Hot Ones' spicy wings
Cardi B shares her theory on aliens while eating 'Hot Ones' spicy wings
Cardi B's Hot Ones episodes starts off fairly calm, but don't let that fool you.
2023-09-29 18:21
How to watch the FIA Formula E Championship 2023 for free
How to watch the FIA Formula E Championship 2023 for free
Are you a fan of Formula 1? If you like fast cars, lots of drama,
2023-07-20 11:46
NYT Connections today: See hints and answers for October 17
NYT Connections today: See hints and answers for October 17
Connections is the latest New York Times word game that's captured the public's attention. The
2023-10-17 10:55
Elon Musk promises to kill block function on X (Twitter)
Elon Musk promises to kill block function on X (Twitter)
Elon Musk promised on Friday that he'd kill off the block feature from X, the
2023-08-19 02:20
Ahead of the BET Awards, a look back at how the network helped hip-hop grow and thrive
Ahead of the BET Awards, a look back at how the network helped hip-hop grow and thrive
“Rap City.”
2023-06-25 12:49
Woman runs out of date after spotting major 'red flag' - but not everyone agrees
Woman runs out of date after spotting major 'red flag' - but not everyone agrees
People often share updates about their dating lives on social media, and one woman who went back to her date's house, couldn't believe what she saw. In fact, the scene in front of her left her warning to "fake a family emergency" as an excuse to leave. Jordan McNally (@missmcnallyyy) posted a TikTok where she looked concerned as she explained to viewers what was going on. Sign up to our free Indy100 weekly newsletter "I just got to his house and I'm in his bathroom, what the f*** is this?!!" she then proceeded to flip the camera around to show a large number of Herbal Essences bottles sitting on a wooden shower stool inside the shower. "SEVENTEEN!!" she exclaimed in text after counting up the bottles. "I'm about to fake a family emergency and dip," she added also using red flag emojis. @missmcnallyyy What does it mean?!?!? #herbalessences #sponsorhim #redflag Since sharing her bizarre discovery, Jordan's video has received a whopping 10m views, 1.3m likes, and over 15,000 comments from people who were just as baffled at why the guy had so many bottles, though some did also provide a possible explanation for the large quantities. One person wrote: "Can we get an update?? Cause I cannot come to a reasonable conclusion and I need answers." "Run, there is no logical explanation, no pro could outweigh this con," another person said. A third person added: "My dad does this and can confirm he went to Costco and got a stellar deal." "Uh uh idky [I don't know why] but that would send CHILLS down my spine like no I’m leaving," a fourth person commented. Someone else replied: "Maybe his mom extreme coupons." Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-08-06 21:18