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The LVMH group has announced a significant partnership with the 2024 Olympic and Paralympic Games in Paris. The luxury goods conglomerate – which owns brands including Louis Vuitton, Fendi, Tiffany & Co, Moët & Chandon, Hennessy and Dom Perignon – unveiled the news one year ahead of the XXXIII Summer Olympics, set to begin on July 26, 2024. The partnership will include providing products for Olympic events, crafting medals and sponsoring athletes. “It was only natural that LVMH and its maisons be part of this exceptional international event,” said Bernard Arnault, chairman and CEO of LVMH. “Sport is a tremendous source of inspiration for our maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration.” The first athlete to receive LVMH sponsorship is swimmer Léon Marchand. A strong medal contender for France, the 21-year-old has won three world champion titles and is the world record-holder of the 400-metre individual medley. Make-up brand Sephora will be a partner for the Olympic Torch Relay, while Moët Hennessy wines and the LVMH spirit brands will provide beverages for the Games’ hospitality program. Parisian jeweller Chaumet will design the Olympic and Paralympic medals, and luxury fashion labels Louis Vuitton, Dior and Berluti will lend their expertise in the run-up to the event. LVMH has also committed to expanding its charitable efforts, starting with an initiative with longstanding non-profit partner Secours Populaire Francais. The scheme will facilitate access to sports for 1,000 children and young people aged four to 25 who live in vulnerable situations via funding for sports association memberships, training programs and beginner classes. “LVMH already supported us during our bid for the Summer Olympics and we are thrilled to have the Group with us 100% for this exciting adventure,” said Tony Estanguet, president of the Paris 2024 Olympic Committee. “With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience.” LVMH jewellers and leather goods brands have a long history of creating trophies and travel cases for major sporting competitions. The Super Bowl and US Open trophies are created by Tiffany & Co, while the leather trunks that house the World Cup, NBA Championship and Monaco Grand Prix trophies are all made by Louis Vuitton. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Bisexual people ‘experience worse health than other adults’ What’s the coolest bedding to survive summer heat and night sweats? How to bring a touch of the Mediterranean to your garden

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Taking an adult education class could help lower your risk of developing dementia, researchers have found. Middle-aged and senior citizens in adult education have a 19% reduced chance of developing the condition within five years, a new study suggests. The findings also suggest that people who took the classes kept up their fluid intelligence – the ability to reason quickly and to think abstractly – and non-verbal reasoning performance better than peers who did not. First author Dr Hikaru Takeuchi, of Tohoku University in Sendai, Japan, said: “Here we show that people who take adult education classes have a lower risk of developing dementia five years later. “Adult education is likewise associated with better preservation of non-verbal reasoning with increasing age.” Here we show that people who take adult education classes have a lower risk of developing dementia five years later Dr Hikaru Takeuchi, Tohoku University Dr Takeuchi and his co-author Dr Ryuta Kawashima, also a professor at the Institute of Development, Ageing and Cancer at the university, analysed data from 282,421 people in the UK Biobank, which holds genetic, health, and medical information from approximately half a million British volunteers, They had enrolled between 2006 and 2010, when they were between 40 and 69, and had been followed up for an average of seven years at the time of the new study. Based on their DNA, people were given an individual predictive risk score for dementia, and self-reported if they took any adult education classes, without specifying the frequency, subject, or academic level. The study looked at data from the enrolment visit and third assessment visit, between 2014 and 2018. Those enrolled in the study were given psychological and cognitive tests, for example for fluid intelligence, visuospatial memory and reaction time. According to the study published in Frontiers in Aging Neuroscience, 1.1% of people in the sample developed dementia over the course of the study. It also found that people who were taking part in adult education, at enrolment had 19% lower risk of developing dementia than participants who did not. The results were similar when people with a history of diabetes, high cholesterol, cardiovascular diseases, cancer or mental illness were excluded. The researchers suggest this means the observed lower risk was not exclusively due to people with developing dementia being prevented from following adult education by symptoms of these known conditions. Dr Kawashima said: “One possibility is that engaging in intellectual activities has positive results on the nervous system, which in turn may prevent dementia. “But ours is an observational longitudinal study, so if a direct causal relationship exists between adult education and a lower risk of dementia, it could be in either direction.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Indiyah Polack: I didn’t want to go on Love Island because of my acne Everything you need to know about the UK’s first womb transplant Why are wellbeing experts concerned about the ‘lazy girl job’ trend?

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