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American food chain Subway has launched a “free sandwiches for life” contest for anyone willing to change their name to “Subway.” The sandwich company announced the start of their new customer competition this week with a desirable “Deli Hero” prize. One fortuitous winner who would legally change their name to “Subway” will be picked to get free stacked meat and double-cheese subs for the rest of their life. From 1 August to 4 August, any adult can go online to SubwayNameChange.com to enter and potentially win a lifetime of “Deli Heros”. “Subway is looking to reward its biggest fan with free subs for life if they legally change their first name to Subway,” the announcement on the company’s website read. “Subway brand love and dedication run deep, especially when free sandwiches are up for grabs.” All fees associated with changing the winner’s name will be covered by the company, but the winner must consent to a background check and provide the company with proof they changed their name within four months of being picked. Then, they will receive $50,000 in Subway gift cards. This isn’t the first time Subway has promised one lucky contestant a lifetime of free subs. “In 2022, one superfan camped out for two days to get a footlong tattoo of the Subway Series logo in exchange for free Subway for life,” the chain declared in the announcement. Subway introduced their “Deli Hero” menu item this month when their plans to invest in fresh slices of meat were underway. The food chain spent more than $80m buying and installing new meat slicers in over 20,000 locations. Since then, Subway has reported moer than $2m in sales for the “Deli Hero” pick, according to a CNN Business report. In 1965, Fred DeLuca co-founded the company with the financer Peter Buck. Back when there was only one sub shop in Bridgeport, Connecticut, the name was “Pete’s Super Submarines.” Now, the restaurant has more than 42,000 locations across 100 countries. According to a 2020 Business Insider report, “Subway has the most locations of any fast-food chain on the planet.” In terms of sales, McDonald’s is the number one fast-food chain. Per The Takeout analysis, McDonald’s reported $48.7bn and Subway reported $9.2bn in sales in 2022. Read More Subway launches bizarre Creme Egg sandwich — but they’re only available in four stores The biggest new vegan launches to know for 2023, from Pret to Wagamama Subway sandwich chain co-founder Peter Buck dies at 90

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This content originally appeared on Mashable for a US audience and has been adapted for

The ‘big four’ international fashion weeks are set to debut their spring/summer 2024 womenswear catwalk shows starting on September 8. Designers will be showing off their latest collections beginning in New York, followed by London, Milan and Paris. Heritage brands and up-and-coming names alike will be hoping to make headlines, generate online buzz and secure the hottest celebrities on the front row. Here’s what we’ve got to look forward to from the four fashion capitals for SS24… New York When: September 8 to 13. What’s the vibe? “New York’s a bit more established, it’s a bit calmer for me,” says celebrity fashion stylist Miranda Holder, who usually attends shows on both sides of the Atlantic. “It feels more corporate at times. You can spot the industry professionals like Anna Wintour on the front row and you’ve got the Hollywood polish.” Who will be showing? Carolina Herrera, Michael Kors and Ralph Lauren (returning after a four-year hiatus) are among the New York Fashion Week stalwarts, while celeb favourites Brandon Maxwell and Christian Siriano are always big draws. While not technically part of the official schedule, supermodel Naomi Campbell will be jumping on the Big Apple bandwagon, presenting her collaboration with fast fashion retailer Pretty Little Thing on September 5. The catwalk show is billed by the brand as an “electrifying fashion experience, echoing the British fashion icon’s ethos of innovation, glamour and empowerment”. London When: September 15 to 19. What’s the vibe? “I always see London as the launch platform for a lot of people,” says John Bruce, director of PRM model agency. “It’s pretty exciting because sometimes we need to support the new ones in order to see them grow.” Holder adds: “The East End has become very trendy and now a lot of designers, particularly emerging ones, are over in the East End, plus the venues are trendier there.” Who will be showing? Highlighting the city’s commitment to supporting fledgling designers, this season marks 30 years of the British Fashion Council’s NewGen scheme, with 20 catwalk shows slated including hotly-tipped names S.S.Daley, Yuhan Wang and Labrum London. Several major exhibitions are timed to coincide with fashion week. Rebel: 30 Years of London Fashion at the Design Museum is curated by the BFC’s Sarah Mower; Gabrielle Chanel: Fashion Manifesto opens at the V&A; and The Missing Thread: Untold Stories of Black British Fashion will be held at Somerset House. Major labels on the London schedule include Burberry (it’s Daniel Lee’s second season at the helm of the heritage brand), plus royal favourites Erdem and Emilia Wickstead. Milan When: September 20 to 26. What’s the vibe? “Milan has super cool brands,” says Bruce. “It’s an absolutely amazing city, but their market is a little bit more conservative. The show du jour is the Prada show – that normally sets a lot of tone for the season.” Who will be showing? Following two noteworthy departures, all eyes are on Gucci, where Sabato De Sarno presents his debut collection after Alessandro Michele’s exit, and Tom Ford, where Peter Hawkings has taken over from the eponymous founder as creative director. London Fashion Week transplant Karoline Vitto will debut on the Milan schedule, and it’s business as usual for a slew of Italian fashion houses, including Giorgio Armani, Dolce and Gabbana, Fendi, Moschino, Prada and Versace. The Camera della Moda Sustainable Fashion Awards will take place at La Scala Theatre on September 24, honouring designers who combine creativity and eco-friendly production. Paris When: September 25 to October 3. What’s the vibe? “The shows are just spectacular,” says Holder. “They often take place in wonderful historic ballrooms or palaces or something like that, so you’ve just got a whole new element of romance about Paris.” Bruce agrees: “I would say Paris is probably the most glamorous. You feel the elegance, you feel the richness.” Who will be showing? The longest of the big four weeks, spanning eight days, Paris is home to French fashion behemoths Chanel, Saint Laurent, Dior, Louis Vuitton, Givenchy and Balmain. British brands Alexander McQueen, Vivienne Westwood and Victoria Beckham take their usual slots on the City of Light schedule, while Mugler, Maison Margiela and Carven are the most highly anticipated returns. Former Celine creative director Phoebe Philo (worshipped among fashion obsessives) is also set to unveil the first collection from her eponymous label in September, but it’s unclear whether this will be during Paris Fashion Week. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How can parents and children battle back-to-school anxiety? Can you grow a lemon tree from a pip? The beginner gardening questions we all want to ask Fraser Franks undergoing heart surgery – four years after ‘hidden’ condition cut short football career

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From salon visits to shampoo, looking after your hair can be an expensive business. And unlike things like manicures or waxing – which you can do at home if you so wish – hair-cutting is best left to the pros. Yet there are ways to save money at the hairdressers and at home. Here, experts offer their advice for affordable hair care… 1. Low-maintenance cuts Some hairstyles require more regular trims than others. An Anna Wintour-style bob, for example, is the pinnacle of high-maintenance hair. “The best way to make your pennies stretch in between appointments is to opt for a low-maintenance haircut,” says Tyler Moore, expert stylist at Live True London. “These longer-lasting haircuts are usually ones that grow out gracefully and are on the longer side.” For long hair, he recommends a layered style: “Ask for some long, movement-creating layers to add some definition and shape to your cut. “These will grow out relatively well and will only need maintaining when you want to tidy your cut up.” Avoid blunt fringes that will need trimming a lot, but parted ‘curtain bangs’ won’t require as much upkeep. “If you prefer to keep things short, ask your hairdresser for a sleek, one-length chop,” says Moore. “If you don’t mind rocking several different lengths over a period of time, opt for a layer-free chop. The shorter you go, the more mileage you’ll get out of this.” 2. DIY dye For dark hair in particular, box dye is very affordable, especially compared to an appointment with a salon colourist. But what if you’ve never gone DIY before? “When in doubt, choose a shade that is on the lighter side – you can always go a shade darker the next time,” says Carin Freidag, global senior hair education manager at Clairol. To ensure rich all-over colour she advises: “Make sure you fully saturate your hair with the colourant mixture. If you have long or very thick hair, get two boxes so you have enough.” Start by doing an allergy patch test 48 hours before application following the instructions in the box. “Do the strand test at the same time since you will have some of the mixture left over,” Freidag says. “Simply apply the mixture to a small portion of hair and set the timer for 25 minutes. Wipe off with a wet paper towel, dry it and see how you like it.” If you’re happy, carry on: “Part and clip your hair into four sections so it’s easier to manage. If you are covering grey, start in the section where you have the most grey.” 3. Keep your blonde bright “If you’re blonde, keeping your colour looking salon fresh means booking a salon appointment for a toner, especially after the summer months,” says celebrity hair stylist and Olaplex expert Tom Smith. “However you can extend the life of your blonde colour with Olaplex No. 4P Blonde Enhancer Toning Shampoo which neutralises unwanted yellow tones, leaving your hair brass-free blonde for longer.” Kris Barnes, celebrity colourist and Provoke ambassador agrees that purple shampoo is a must for blondes. “The Provoke Touch of Silver range is brilliant for keeping hair vibrant and it’s such a steal,” he says. “My clients can maintain their colour affordably at home and come to me slightly less often than before.” Olaplex No.4P Blonde Enhancer Toning Shampoo, £28 Provoke Touch Of Silver Brightening Shampoo, £2.99, Boots 4. Long-lasting colour As with cuts, some types of hair colour require more maintenance than others, such as all-over shades. “I would say switch up the colour a bit and go for a more lived-in colour,” says Barnes. “A blonde balayage or some depth towards the root will mean you can go a bit longer between colour visits, whereas full highlights will mean roots show quickly and will need re-doing.” Moore adds: “Steer clear of bright fashion colours, cool-toned blondes, and coppers – these require a lot of upkeep.” 5. Cover your roots Root cover-up spray is a brilliant way to extend the time between your colour appointments, and there’s a huge range of shades to choose from. “Simply shake and spray right where you need it and voila, done!” says Freidag. “It’s removed with shampoo so gives you the flexibility to go to the gym or out on a rainy day without fear of it running.” Clairol Root Touch Up 2 In 1 Spray Light Brown, £8.99, Boots 6. Use dry shampoo Refreshing your hair more often with a cheap-as-chips dry shampoo saves money on liquid shampoo and conditioner, as well as your water and electricity bills. “The way to get the most out of your dry shampoo is to give the can a big shake to awaken the formula and then ensure you are spraying at least 30cm away from the roots,” says hair stylist and Batiste brand ambassador Samantha Cusick. “Don’t spray close to your head that’s how you’ll get powdery residue. Don’t forget to massage in and then brush out to be most effective.” Batiste Dry Shampoo Tropical, £3.59, Superdrug 7. Make your own mask “Create your own deep conditioning masks using ingredients found in your home, like olive oil, peppermint and honey,” says Oyinkansola Adebayo, founder of Niyo Hair and Beauty. Other foods recommended by beauty buffs include coconut oil, avocado, bananas and egg yolk. “These natural products nourish, enhance your curls and moisturise your hair without the hefty price tag of store-bought treatments which may have ingredients harmful for your hair.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Sarcoma Awareness Month: What you need to know about these cancers Bjork’s controversial swan dress to go on display in new exhibition Chrissy Teigen welcomes fourth child – how does surrogacy actually work?

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