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Billionaire Elon Musk rebranded Twitter this week and replaced the iconic blue bird logo with a black X, in his latest effort to overhaul the social media giant. The redesign ties in with Musk’s plans to build an “everything” platform –like China’s WeChat or PayTm in India – as he encouraged users to reimagine the “whole concept” of the app formerly known as Twitter. On 24 July, the Tesla founder tweeted a picture of the new logo cast on the Twitter headquarters building in San Francisco, as workers were seen taking down the bird logo that has defined the platform since it was launched in 2006. Musk also redirected the website x.com to twitter.com, and announced that Twitter will soon only be available in dark mode. But it wasn’t an entirely smooth rollout, as it was later revealed Twitter had failed to secure the required permits to change the building signage. Trademark experts also warned Musk could face legal action over his use of X, since rivals Meta and Microsoft both own intellectual property (IP) rights for the letter. The site was reportedly blocked in Indonesia after Mr Musk unveiled the X logo because of the country’s laws on online pornography and gambling. User reactions were also mixed. “The X logo looks like it’s for one of those ridiculous fragile masculinity subscription box services that would send you like an axe, a bottle of hot sauce, small batch coffee, and some beard oil every month in 2019,” one tweet – or is it an X – read. As Twitter moves into a new era, on the heels of a controversial revamp, we look back on seven marketing fails: Royal Mail to Consignia In 2001 the Royal Mail was rebranded as Consignia, but it did not last long. “The new name describes the full scope of what the Post Office does in a way that the words ‘post’ and ‘office’ cannot,” Royal Mail’s then-chief John Roberts unveiled the results of a £2m rebrand, adding that the “modern, meaningful and entirely appropriate” name was suited to the company’s aspirations of becoming an international postal operator. The public did not agree and just 16 months later Consignia was renamed Royal Mail plc, reversing what is considered one of the most disastrous corporate rebranding efforts in recent history. The strategist who led the Consignia rebrand later defended it in an interview with the BBC, explaining why the name was chosen. Keith Wells, who was the director of Dragon Brands, said: “It’s got consign in it. It’s got a link with insignia, so there is this kind of royalty-ish thing in the back of one’s mind. And there’s this lovely dictionary definition of consign which is ‘to entrust to the care of’. That goes right back to sustaining trust, which was very important.” Coke to New Coke “New Coke” remains the benchmark for bad product launches, nearly 40 years after the Coca-Cola company infamously decided to change its secret recipe to gain a competitive advantage over then-up-and-coming Pepsi Co during the cola wars of the Eighties. The decision backfired, as passionate Coke drinkers were devastated by the new taste of the beverage – even launching grassroots campaigns across the United States to bring back the old Coke. “It was the people against the corporation – only in America,” CBS News reporter Bob Simon said in 1985. “Coke said it was committed, so were the people. In California they collected signatures, in Seattle they set up a hotline.” Delighted by their rival’s blunder, Pepsi released an advertisement featuring a girl who asked: “Somebody out there tell me why Coke did it? Why did Coke change?” Coca-Cola eventually buckled under the pressure and announced it would bring back the original taste of Coke, with the company’s then-president saying: “The simple fact is that all of the time and money and skill poured into consumer research on a new Coca-Cola could not measure or reveal the depth and abiding emotional attachment to original Coca-Cola felt by so many people.” Facebook to Meta Mark Zuckerberg’s Facebook became Meta in October 2021 to signal its future as a “metaverse company”. A metaverse is defined as “a digital reality that combines aspects of social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to allow users to interact virtually.” While the tech billionaire insisted the rebrand had nothing to do with the PR crisis during what is now remembered as Meta’s worst year ever. From claims the US Capitol riots were organised on the social media platform to employee-turned-whistleblower Frances Haugen’s allegations, Facebook’s reputation took a severe beating in 2021. And the new name didn’t help. According to a report from The Harris Poll, public trust in Zuckerberg’s company significantly dropped after the announcement that it was going to be known as Meta. PR experts also told Insider Meta would have to do “fundamental work” to win back this trust. PwC to Monday One of the Big Four accounting firms, PricewaterhouseCoopers confusingly changed the name of its consulting arm to Monday in what is widely considered a big branding blunder. “Monday is a new identity on which to build our company’s future, and it will have meaning and stand for something,” the company’s then-CEO Greg Brenneman said, announcing the new name that, apparently, conjures images of “fresh thinking, doughnuts, hot coffee”. However, the brand name was a flop as it failed to capture the essence of PwC’s work, and caused widespread confusion – and derision – from members of the public as well as the press. “The day of the week formerly known as Monday would like to announce its name change to distance itself from PWC Consulting. Forthwith it will be known as Tuesday Eve,” one person quipped. Reporting on PwC’s new name, CNN Money said a spokesperson from Wolff Olins, the agency that led the $110m rebrand, “could not immediately be reached Monday—the day, that is.” The rebrand was eventually rolled back. Hershey’s new logo The well-known chocolate company in 2014 unveiled a logo that resembled a “steaming pile of s***” as the abandoned design continues to amuse TikTok users nine years later. When Hershey’s set about trying to create a fresh and modern interpretation of its beloved Kisses icon, it replaced a photograph of their silver Hershey’s Kiss with an animated, brown version and a gray curlicue to represent its packaging. “The new branding will impact all visual aspects of how The Hershey Company presents itself,” the company said in a statement at the time, “from consumer communications to websites to the interior design of its office spaces and the look of its retail stores.” Amused customers were quick to point out the logo had ended up looking like a poop emoji instead, an unsavoury association to make with a chocolate brand. @zacharywinterton Once you see it you cant unsee it. This design is proof that not all logos are created equal ? #logodesign #designfail ♬ original sound - Zachary Winterton Sunny Delight The orange soft beverage launched in the UK in 1998 was once considered a threat to Pepsi and Coke. However, a poorly-timed advertisement amid regulatory scrutiny brought grey storms for Sunny Delight, as the drinks sales fell from a record high of £160m to a measly £6.8m by 2010. The Food Commission launched a campaign against Sunny Delight, claiming it was bad for children after it was reported that one child in Wales turned yellow from drinking 1.5 litres of the drink. “This is excessive consumption and consumption on that scale would lead to a yellowing of the skin because of the beta carotene, in the same way as drinking too much carrot juice or orange juice would,” a spokeswoman for the company said at the time. The girl’s condition, caused by betacarotene which gives the drink it’s colour, emerged at the same time as Sunny Delight was running an ad campaign featuring a pair of snowmen turning orange. Consequently, the popularity of Sunny Delight reportedly halved, as consumers lost their appetite for the bright yellow, sweet drink. Cardiff City’s football kit In 2012, the club’s then-new owner gave the kit an ill-conceived makeover. He decided to put the team, nicknamed the Bluebirds, in a red kit and changed the logo from a blue bird to a red Welsh dragon. “The change of colour is a radical and some would say revolutionary move which will be met with unease and apprehension by a number of supporters, along with being seen as controversial by many,” ex-chief executive Alan Whiteley said. “To those I would like to say that this was not a decision that has been taken lightly or without a great deal of thought and debate. Fans retaliated and the blue kit was restored, with approval from the club’s owner Vincent Tan. Read More Sinead O’Connor latest: Singer moved to London ‘to feel less lonely’ after son’s death, neighbours say England vs Denmark LIVE: Women’s World Cup result and reaction as Lionesses win but Walsh injured Man in debt after driving motorhome through London’s low emission zone First British passports issued in King’s name unveiled Royal Mail wins contract for collection and delivery of passports Mapped: Ten worst UK hotspots for dog attacks on postal workers

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If you’re taking your teen to Glastonbury or any festivals this summer, you are probably thinking about all the things that could possibly go wrong. There could be a big fall out, maybe they get lost, or it may just turn out to not really be their thing. Either way, it’s best to be positive, as they are at that age where they probably want more independence, embracing more responsibility, and figuring out their likes and dislikes. Here are a few things to consider before the big event. Choose the festival together In a typical year, thousands of festivals take place across the country with some having more than 200,000 people in attendance. From music to heritage and comedy to film, it’s safe to say that you and your teen are spoilt for choice. “Taking kids to festivals is a great way of introducing some outside life and it’s good to try and make it as cost effective as possible, so being prepared is key,” said child and behavioural expert Amanda Jenner. “Make sure you pick your festival wisely for the first time and check the events so you can make a plan for the day.” And sometimes, opting for a smaller or fringe festival would make for a less overwhelming introduction. Allow them to bring a friend This wouldn’t be a terrible idea, especially if the friend is also a first-time goer. Although a festival is like a small town populated with friendly faces you can build new interactions with, it helps to have a familiar face around — close in age — who your teen can share this new experience with. It could also help ease any quiet worries they have and give them a real opportunity to enjoy themselves, escape for the weekend and strengthen their friendship bond. “Bringing a friend is OK, but it’s a huge responsibility so lay down the rules in front of both sets of parents and have a meeting point if you get separated. Make sure they have mobiles fully charged. Location settings on at all times,” Jenner added. Tell them the truth If you’ve been to a festival before, you would know what to expect, so rip the band-aid off. Give your child the heads up and let them know that there will be incredibly long queues, huge crowds and sometimes even some chaos. And yes, people will be drunk, giddy and misbehaving. “I would make your own wrist band with mobile numbers on it so you can be contacted at anytime if you get separated. And make a note of any medical conditions to be on the safe side,” said Jenner. [xdelx],, At this point, it may also be worth speaking to them about staying hydrated, alcohol consumption and interacting with strangers. “Make sure they are hydrated at all times and understand the importance of fluids. Freeze water bottles so they stay cool all day. [For older children], explain the rules: never accept anything of anyone other than your parents. “Pack snacks for the day as it can be expensive. Nothing that would melt. Invest in a soft cool bag to keep things cold for snacks during the day. As food is pricey.” Support them in their outfit choices Thankfully the sun will be shining, but knowing British weather, you can’t put all your eggs in one basket. Remember to bring a light jacket you can layer up with, your umbrella, and hat too. That aside, festivals are for statement outfits that will ensure you stand out from the crowd. Depending on your teen — you know them best — let them choose a theme that combines their personal style with comfort. It’ll give them something to look forward to. Make a plan but be flexible Familiarising yourself with the schedule could help you better plan your time at the festival. Depending on what type of festival it is, there could be many things happening at the same time. Are there any must-sees? Things you don’t mind missing? Any non-negotiables? Dividing your schedule using these subcategories will help you both remain on the same page. “Give them some space. But perhaps for a first festival allow 30 minutes at a time to see if they adhere to the times, and let them go for a further 15 mins each time,” said Jenner. “Make sure you have a good plan so you get the most out of the day and night. There are so many things to see, especially in the family facilities that are available.” [xdelx] Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live 10 ways to give your home an instant summer glow How – and why – to prioritise mindfulness in the busyness of summer 5 sandal trends that will be huge this summer

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A mother has sparked a debate after criticising a parent who wouldn’t give her child a piece of birthday cake. Kat Stickler shared a recent video on TikTok about her experience with a fellow mother. She confessed that she was going to “mom shame” someone, before noting that the only other people she’s “mom shamed” before were herself and her own mother. Before adding another parent to her list, she asked viewers if she was “entitled” or if what happened was “messed up”. In the video, she explained how she and her daughter noticed a group of children at a birthday party in a park. “Two hours ago, literally right now, MK and I were at the park in our neighbourhood,” she said, referring to her daughter. “And it was us and this birthday group…These kids are having their birthday party. MK’s playing with them for half an hour. They’re making friends, it was nice. It was actually very cute.” Stickler then explained that when it was time to sing happy birthday, her three-year-old joined the rest of the children at the party. “She’s one of the group right now. They’re welcoming her with open arms,” she said. “Or, so I thought.” When she noticed her daughter’s “intention of grabbing a piece of cake,” she decided to follow her child “to make sure it’s OK, as a formality.” “Honestly, I was like, obviously it’s OK. It’s cake. It’s a massive cake. There’s lots of leftover pieces,” she explained. However, Stickler said that the party host then stepped in and stopped MK from getting a slice of cake: “The mother takes the plate away from MK, and gets down to her level, says: ‘You cannot eat this cake, OK. This is not your birthday party. These are not your friends. Where’s your mother?’” She concluded her video by placing her hands over her mouth, to show her shocked reaction to the parent’s comments. As of 7 June, Stickler’s video has more than 10.1m views, with many people in the comments sympathising with MK. They also criticised the birthday host for how she spoke to the three-year-old. @katstickler No cake for me thanks, I’m full…of rage? ♬ original sound - Kat “That’s so sad,” one wrote, while another added: “My jaw dropped.” “The part that gets me is the ‘these are not your friends,’” a third wrote. “They’ve been playing for a half an hour. To kids, that’s friendship.” Other people shared how they would have handled the situation if a child they didn’t know wanted a piece of cake at a party. “I may have said, ‘Let’s check with your mom if it’s okay for you to have a piece?’ Allergies ya know. Then a new friend would have been given cake,” one wrote. Another agreed: “The only appropriate response is, ‘Run and ask your mom if you’re allowed to have cake.’ Reengages the parent and gives you a second to count the slices.” However, some people said that they wouldn’t have let their children hang out with the children at this birthday party in the first place. “This is a hard spot. I wouldn’t have let my kids walk over personally. We weren’t invited and playing together at the park isn’t a invite to a private moment,” one wrote. “But also I would never take cake from a child and say that. I would’ve asked for mom first.” “Personally I’d avoid the situation and move my kids,” another added. “I’m normally the one to encourage connections but not at a party my kid wasn’t invited to. Speaking to Today, Stickler noted that after this incident happened, she took her child to get a dessert of her own. She also said that MK was “totally fine” after hearing the parent’s remark. “People have been asking me, ‘What did you say to the mom?’ The mom was literally the least of my concerns,” Stickler explained. “I was worried about MK.” The Independent has contacted a representative for Stickler for comment. Read More Mother reveals the sweet meaning behind viral graduation gift for her daughter Daughter reveals stark contrast between her parents’ homes: ‘Complete opposites’ Mother hit with deluge of abuse for taking toddler’s packed lunch to a restaurant How to protect pets from wildfire smoke amid air quality alert ‘Fearful’ Shannen Doherty reveals her cancer has spread to her brain From masks to AC units: All the dos and don’ts to keep safe from wildfire smoke