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“I was 16 in my wheelchair and went to a check-in desk at an airport to go and watch Lewis at an F1 race.” Nicolas Hamilton – half-brother to seven-time Formula 1 world champion Lewis – takes a deep breath as he reflects on the turning point in his life. After a childhood impacted by the debilitating movement condition cerebral palsy, the moment he stood up and never sat back down. “This lady did not ask me any questions,” he recalls. “She just asked my Mum whether I needed assistance or help. I had all the hormones of a teenager wanting to be a man. I was growing a beard. I wanted to talk to girls and go to the pub. “But I’d become lazy and I was in a wheelchair because it was easier for me. It was hard work to walk around. Able-bodied people weren’t looking at me in the way I wanted to be perceived. That was when I got out of my wheelchair. And I haven’t been back in for 15 years.” We speak on world cerebral palsy day. Twenty-four hours earlier, the 31-year-old had given a motivational speech at Microsoft; a full circle moment, amid a year of heightened success. In April, Lewis was watching on incognito as Nicolas – shortened to Nic – recorded a best-ever finish of sixth in a British Touring Car Championship (BTCC) race at Donnington Park. His debut in 2015, using a fully adapted car with customised pedal positions and a hand-clutch, made him the first disabled athlete to compete in a series widely regarded as the pinnacle of British motorsport. Yet contrary to what many did and continue to believe, family support did not equate to financial support. “Lewis has never put a penny into my motorsport,” Nic tells The Independent. Three times, in fact. “There’s people who still don’t believe me when I say that, but that is literally the situation. “I’ve had a lot of online trolling and bullying where everyone says I’m only in BTCC because of Lewis. A lot of the criticism is unjust – I don’t deserve it. But to finally shut the critics up on April 23rd was the best thing I could ever wish for. It was a load of relief and a lot of weight off my shoulders. “When you’re slogging at it for so long, you feel like it’s not going to come. Every time you do something negative, you feel like you’re proving people right. So it was a telling day.” But what emerges throughout a 40-minute conversation is not so much a chip on the shoulder, so much as an intransient determination to shape his own way to success. Just months after that points-finish, Hamilton decided to leave his outfit, Team HARD, after the summer break. He insists he “wasn’t being valued to the level I’d have liked” but no matter. No hard feelings. Onto the next challenge. Such a mindset has been the cornerstone of Hamilton’s life since that day at the airport in 2008. Previous to that – and prior to his brother becoming a household name – it was a life full of difficulty. Years in school were spent isolated, the odd one out. Ever since I’ve started racing, it’s been hard because people compare me to Lewis and say I’m only there because he’s a multi-millionaire “I didn’t have a voice or a purpose in school,” he says. “A disabled boy and only person of colour in my year… kids did not want to be my friend. I was getting pulled back in my wheelchair and wasn’t able to fend for myself. “I would just internalise everything. Now, I’ve overcome my condition. Coming to terms with my relationship with my disability, now as a 31-year-old, is something I’m very proud of.” Once the obvious issue of depleted leg strength – “they were like mush” – and the pain of walking to the toilet slowly departed, racing became a deep-rooted desire. Alongside his first “proper job” working on the development team of a simulation racing game called Project Cars, he found potential in the cockpit in the real-world. After driving a BMW M3 for the first time, he entered his first race – the Clio Cup – at 19. But, he insists, it was not because he was Lewis Hamilton’s brother. “Ever since I’ve started racing, it’s been hard because people compare me to Lewis and say I’m only there because he’s a multi-millionaire. “He’s still a massive reason why I’m as strong as I am and why I’m out of my wheelchair. I’m still his No 1 fan. Lewis and my dad [Anthony], he has been the anchor for the whole family. “But it’s been really hard being related to Lewis and trying to carve my own career in motorsport.” Hamilton insists he has forged his own road. Like all racers at national level, without sponsorship and backing there is no racing. Sure, the surname helps. But he was eager to add as many strings to his bow as possible and in 2013, he did an interview on stage. Impressed by what he saw as a spectator, a CEO of a speakers bureau got in touch to sign him up to their talent roster. Now, he works for nine different UK speaker agencies. “I’ve always had to find something that makes me different, my USP,” he tells. “Every day I learn something new about my condition and then I talk to people – I’ve always been very open on mental health. “Now I stand in front of thousands to tell them my story and to inspire all sorts of people – disabled, people of colour, parents of disabled children. It’s snowballed since 2020. Regardless of whether I’m a Hamilton or not, I’ve ended up creating a story and a brand which is very strong for people worldwide to relate to.” The world doesn’t stop and nor do the opportunities. Earlier this year, he appeared in a photoshoot for Vogue and next month will represent MGM as an ambassador at the Las Vegas Grand Prix. He is desperate to find another opening to be on the BTCC grid in 2024. And in April, he releases a book: Now I Have Your Attention. The wheelchair has not left the cupboard since his teenage years but the basis of everything remains his disability – and a way of living only disabled people themselves can twist. “I want to continue spreading my voice – not around being Lewis Hamilton’s brother but around creating a legacy to help disabled people and people in a dark place,” he says. “I’ve been in dark places and I want to showcase that that is absolutely OK. Society will accept you if you accept yourself. “But I do get nervous because I always feel nothing is ever enough. I have this driven personality. You can never get the perfect lap, for example.” A line to finish that feels all too familiar. Read More What Lewis Hamilton’s clash with George Russell tells us about state of play at Mercedes Mercedes chief details ‘very ambitious targets’ for 2024 car Adrian Newey reveals ‘emotional’ Ferrari and Lewis Hamilton regret The highs and lows of Bernie Ecclestone ‘More teams, less races’: FIA boss outlines aspirations for future of F1 F1 reveal unique Las Vegas GP schedule and ‘opening ceremony’ plans

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The restaurant industry is ever-evolving and continuously bringing in new changes to menus to suit its demographic. Certain tricks in their menus allow restaurants to subtly nudge customers into enjoying a fuller dining experience, consequently increasing their spending. Sign up for our free Indy100 weekly newsletter To help diners avoid falling for these tricks, an expert at Menu Price lifted the lid on the sneaky tricks that encourage people to spend and consume more: Value menus Restaurants introduce value menus with meals of different price points. The restaurant hopes that it will motivate customers to opt for the priciest range of the value menu, which has more options, or to bypass the value menu entirely due to its limited options. This strategy ultimately translates into increased profitability. "If a restaurant's value menu features items like burgers, pizza, and spaghetti, but your preference leans towards a steak, you'll find yourself ordering the steak at its regular cost, bypassing the value menu. This scenario directly contributes to a higher profit for the restaurant," says a Menu Price expert. Emphasis on certain menu items Restaurants strategically highlight specific dishes, often those with higher profit margins, drawing customer attention to these preferred items through menu placement and design cues. The use of colour Warm hues like red and yellow can trigger hunger, while cooler shades like blue make meals seem more refreshing. Strategically deploying these colours in their menus helps restaurants subtly sway customer choices. Photographs used sparingly To maintain a sophisticated aesthetic, restaurants use photographs sparingly, only emphasising selected dishes, making them more appealing to the eye and tastebuds alike. Descriptive language Vivid descriptions of dishes can create a compelling image in customers' minds, making the menu items more appealing and increasing the likelihood of ordering. Avoiding currency symbols Menus without currency symbols can encourage higher spending, as prices appear less intimidating. "Keep a close eye on prices, even when restaurants fail to integrate dollar signs. This can help you avoid paying more than you want for a meal," the expert said. Anchor items Restaurants place some of their most expensive items next to even more costly options. The Menu Price expert added: "When customers see a pricey dish positioned next to an even more expensive option, they are more likely to perceive the less costly of the two as a 'better deal." Use of boxes Boxes and borders draw attention to specific items, creating a visual 'stage' that makes these dishes stand out. "This technique is often applied to high-profit items, specials, or unique offerings," they said. Keeping portion sizes secret Restaurants offer full or half salads or sandwiches without revealing the portion sizes. Despite any clear explanation, consumers assume that half sizes are overpriced and the full size is more cost-effective. "Customers perceive they are getting a better deal without even knowing the real serving size of the food options." Difficult-to-read font Using complex fonts in menus can slow customers' reading, promoting more profound engagement with dish descriptions. This added interaction can enhance dishes' perceived worth and exclusivity, thereby subtly inspiring a readiness to spend more. Remain vigilant during your next dining experience and see how many of these subtle tricks you can spot and how much money you can save on your meal. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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If you’ve clicked yourself to this page, then you’re here for all the need-to-know info on Nordstrom‘s biggest annual event — the Nordstrom Anniversary Sale. This reader-favorite retailer’s highly anticipated shopping spree is back for 2023, meaning that a bevy of limited-time markdowns across premium brands in fashion, beauty, home, and beyond are just around the corner.

ELMA, N.Y.--(BUSINESS WIRE)--May 17, 2023--