TikTok personality Holly Reardon has gone viral after sharing a video showing the treasures she found while digging through her mother’s closet. As she showed off the ‘90s pieces she discovered, Reardon made an emphatic plea to parents everywhere to save their old clothes, so that their children may inherit them someday. In the viral video, the 26-year-old content creator told viewers that her mom “kept all her clothes from when she was a teenager,” which means that Reardon is now able to reap the benefits. The TikTokker then proceeded to show off her discoveries, including an Abercrombie & Fitch denim mini dress that she described as “freakin’ cute”. Reardon also confessed that she “didn’t even know Abercrombie was around in the 90s”. Viewers were quick to point out in the comments section that Abercrombie & Fitch has been around for more than a century. Many millennials also sounded off in the comments section, admitting that Reardon’s comments about the brand made them feel like dinosaurs. In her caption, Reardon urged parents to “do it for [their] daughters”. But not all were keen on the idea, as one user commented that they were already enough of a “borderline hoarder” as it is, while another wrote: “I became an adult with Marie Kondo and I can’t keep anything that doesn’t spark joy.” @hollyjreardon Do it for your daughter haha ♬ original sound - Holly While there may be a few naysayers, Reardon isn’t the only TikToker urging parents to keep their clothes for their children. Months before the content creator posted her viral video, a teenager named Ava Marie went viral after revealing that she’d re-worn her mom’s 1994 prom dress to her own senior prom. In 2022, The Cut interviewed different people about why they enjoy shopping in the closets of their parents, and many had varying answers. An operations analyst named Laura, 30, said: “It’s just so much more fun when I can go home and be like: ‘Oh my God, this skirt is fabulous. And my mom’s like: ‘Take it.’” Meanwhile, 26-year-old project manager Jeovanna said that breathing new life into clothes passed down to her was a “true representation” of herself, believing it to combine her ancestry with what she now likes, “meshing the future and the past together”. While the New York Times proclaimed that “the golden age of thrifting” was over, data from Vestiare Collective suggests otherwise: interest in secondhand vintage and shopping will not stop with Gen-Z and millenials. Rather, it’s only beginning. Gen-Z and Zillenials are notorious for loving vintage looks and those who don’t have the option to peruse the closets of their parents aren’t afraid to pay a pretty penny for what they deem as “quality pieces,” according to Vogue Business, which notes that the trend doesn’t look like it will be slowing down anytime soon. In an interview with second-hand fashion site, ThredUp, Vogue Business learned “the global secondhand mark is expected to surge at three times the rate of the overall global apparel market up to 2027”. It’s not only ThredUp seeing success in the Gen-Z market, according to The Wall Street Journal, which reported that, of the 15 million users on the second-hand fashion platform Depop, 90 per cent were under the age of 26. Analysts at Deloitte theorised that Gen-Z’s predilection for retro clothes may have to do with the fact that they entered adolescence during and after the 2007-2009 recession. After undergoing such a formative period during financial hardship, it’s likely that it has had a long-lasting effect on their choices as consumers. Read More Depop reseller defends her business after being accused of ‘greed’ Woman finds $300 and note in Coach purse she bought for $7 at thrift store: ‘Be a Martha’ Schoolboy almost dies from swallowing magnets for TikTok challenge Woman shares honest review of New York City apartment TikTok mom slammed after making 5-year-old son run in 104 degree heat

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Switching half our clothes in each of our wardrobes to pre-loved could prevent carbon emissions equivalent to those produced by 261,000 flights from London to Greece, Oxfam have suggested. So what is the allure of buying brand new clothes, when we know it’s worse for the environment? Well, there’s a reason we refer to shopping as ‘retail therapy’. Whether it’s a going-out top grabbed on your lunch break or a designer bag you’ve had your eye on for months, fashion acquisitions in particular have the power to lift your mood, thanks to the chemical dopamine. “Dopamine is known as the reward agent,” said cognitive psychologist and business consultant Dr Carolyn Mair, author of The Psychology of Fashion. “We produce more dopamine when we’re on the hunt for something that’s going to give us a positive outcome or make the situation we’re in at the moment more easy to bear. “It can become an addiction, certainly, because the same neurotransmitters and same behaviours are involved.” And buying an on-trend outfit provides more of a thrill than loading up a supermarket trolley because it satisfies our desire to fit in. “It’s a fundamental psychological drive that we want to belong to communities – part of the way we do that is through the way we dress,” said Mair – who is working with Oxfam for the launch of its Second Hand September campaign – but it’s a double-edged sword. “Fashion can do wonders for us in terms of highlighting or concealing parts of our bodies that we love or don’t love so much,” Mair continued. “But it can also be quite damaging when we feel that we have to join in with other people’s ideas about what’s fashionable.” Peer pressure can have a powerful effect, as can the boredom. “We get bored with what we’ve got, and we’re also very much influenced by fashion trends, celebrities, social media and so on,” said Mair. “There’s quite often a temptation to join in with those trends and be part of that… It can be quite difficult for people to resist that.” Even, that is, when we know that the fashion industry is hugely detrimental to the enviroment in terms of carbon emissions and unwanted garments going to landfill. “I think the huge majority of people already know [the environmental impact],” said Mair, and yet fast fashion brands continue to churn out millions of items a year and consumers lap them up. Instead of telling people to quit clothes shopping altogether, she said to ask ourselves: “How can we get the pleasure from fashion by not buying brand new, but by buying something else?” That’s why she encourages fashion fans to make more sustainable choices, starting with ‘shopping your wardrobe’. “You can make something you’ve already got feel new by upcycling it or changing it a little bit, if you’re creative. We can swap with friends, because then it’s ‘new to me’.” Hunting on sites like Vinted, eBay or Depop is a great way of “finding treasures so that’s giving us the dopamine hit and we’re saving money”, she added. If the proceeds are going to a good cause you’ll get an extra altruistic boost as welll. “We know from positive psychology that one of the best ways to feel good about ourselves is to do good for someone else,” said Mair. “Whenever we buy secondhand from a charity shop we know that our money is going towards doing good.” She’s also a big fan of rental sites like HURR Collective, Hire Street and By Rotation that offer premium pieces to hire for a fraction of their retail price. “Rental sites are great, particularly for special occasions when we think ‘I need to buy something new,’ because that’s the social norm,” she said. “Rental is a great way to keep an item of clothing in use for longer so it’s worn by more people and looked after.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How can I improve my teenager’s low mood? Drinking alcohol does not make people look more attractive, study suggests Maya Jama and Stormzy: Can you make it work with an ex?

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