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The term ‘soft life’ is trending on TikTok, with the #softlifeera tag clocking 12.2million views. While not brand new, it seems a growing number of social media users are leaning towards the lifestyle concept – but what does soft life actually mean and how can it benefit people? Where does the trend come from? As the wording suggests, soft life is all about veering away from stress and struggle and embracing a more easy and enriched life. But this isn’t just about life looking ‘perfect’ on social media. “Soft life isn’t new, however I’m really grateful to see its resurgence,” said Chlöe Pierre, founder of wellness platform thy.self and author of Take Care: The Black Women’s Guide To Wellness. “Essentially to me, especially as a black woman, soft life is about making choices that can avoid me having to live a much longer, and unsustainable, life in hardship. For me it’s about wellness in general, and sustainable wellness. “My only concern when seeing trends [on social media] is that they are inclusive, and generally they aren’t. First and foremost, soft life is a choice – and it’s a privilege to be able to make that choice,” Pierre added. “Originally, the soft life kind of movement had origins in places like Nigeria and other places around the continent, but was popularised via America and a lot of African American women, [who were often] fictional characters on TV. Because there weren’t, especially not in the UK, reachable or visible representations of black women and women of colour that had amassed a wealth, and therefore the privilege of living a ‘soft life’.”Permission to live a soft life For Dr Evelyn Okpanachi, author of The Emotionally Empowered Woman, it makes sense people are increasingly leaning towards the trend. “Collectively, we are still tired. We have had the Covid era, austerity and more, and we simply want to live and breathe a little. This is why we are leaning towards it more right now. Collectively, we are breathing a sigh of relief,” said Okpanachi. “Most people associate the soft life with booking last-minute flights, mojitos on the beach, dining at nice restaurants and all of the externalities. It is in part, but it a lot deeper than that. “Soft life is living life on your terms. Creating a career you want, the business you want, and looking after yourself holistically. This starts with empowering yourself to succeed by elevating your mindset and knowing you deserve to live a soft life.” Nothing comes easy Okpanachi noted the work that can be involved, however. “In order to enter the soft life era, the average person tends to go through an element of stress. Nothing comes easy,” she explained. “It is essentially about purposely creating a lifestyle with minimal stress and setting boundaries – boundary setting is key. It’s embracing the things that serve you and letting go/eliminating the things that don’t. We all deserve to live a soft life, and we all should. But we have to put the work in to attain it.” This is something social media can often miss out. As Pierre noted, influencers or celebrities may “show you one side of their life – you don’t get to see the struggle they have had to get to that point, or to maintain that lifestyle they have in front of the camera”. Making space for a softer lifeFor many, the dilemma is making these things a reality when work takes up so much energy, along with caring/parenting duties, health challenges and everything else. Pierre discusses in her book about how our identities can be “very wrapped up” in work, which can make it so much more draining – especially for black women who have faced “more hardship in the workplace, compared to other demographics”. Setting “clear expectations and intentions” for yourself can be helpful, she added, and getting to know yourself better. “So making clear expectations about who I am, what I will accept, and what I want – and having the belief that I don’t have to go through too much hardship, that it’s not a benchmark for who I am,” Pierre explained. “This can even be applied to dating.” Ditch the guilt Donna Noble, yoga teacher and author of Teaching Body Positive Yoga: A Guide To Inclusivity, Language And Props, also believes making things intentional is key for how people can embrace the soft life in their everyday routines. “[People] can prioritise their me-time and be intentional about it – for instance, meditating, journaling or doing yoga as soon as they get up (before the rest of the world invades their space), as this will set you up nicely for the rest of the day,” said Noble. “I believe rest and self-care are part of our birth-right – no feeling guilty for just being and not doing. Normalise taking the pause, and that it can be the most powerful thing we do in our day.” For those who struggle to put themselves first, Noble suggested taking time to work on giving yourself permission. “The key here is a shift in perspective and empowerment – you’ve got to discover the precious gem that is your wellbeing. Society’s old scripts may try to hold us back, but rewriting the narrative is where the magic happens,” she said. “Giving ourselves a permission slip to prioritise self-care isn’t just a luxury; it’s a necessity. It’s about understanding that nurturing ourselves isn’t selfish; it’s the foundation for health and wellbeing.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Kim Kardashian teased as the face of a major fashion brand Shoppers make seven big impulse buys per year on average – survey Even 4,000 steps a day could ‘reduce risk of death’ – study

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It’s easy to dismiss eczema as just itchy dry skin. But as millions of people know, the effects of eczema go way beyond this. “Eczema is so much more than ‘just an itch’,” says Andrew Proctor, chief executive of the National Eczema Society. “Affecting over eight million people in the UK, this incurable, highly visible skin condition has a huge impact on every aspect of a person’s life, extending far beyond the physical symptoms of itchy, inflamed, sore, cracked and bleeding skin. “Living with eczema means constantly having to plan and prepare, as every decision you make will potentially affect your skin. It shapes your home environment, education, career, social life, hobbies, holidays and relationships, and as a result, patients often report feeling anxious, depressed, self-conscious, isolated and helpless.” This National Eczema Week (September 9-16), here’s what Proctor wants everyone to know… 1. It doesn’t just affect children Atopic eczema affects one in five children and one in 10 adults in the UK. Proctor says: “While eczema is often viewed as a childhood condition, it affects people of all ages. Some develop eczema as babies, others in childhood, but thankfully it can improve over time.” Some people will have eczema all their life however, and some only develop it in their later years. “The important thing is to seek medical advice as soon as possible to get control of the eczema and develop an effective skincare routine,” advises Proctor. 2. It’s not contagious Proctor says that sadly, many people still think you can catch eczema. “However, atopic eczema isn’t contagious,” he stresses – pointing out it’s a complex condition involving genes, the immune system, the environment and our skin barrier. “This means skin becomes very dry and doesn’t provide sufficient protection from irritants, allergens and infection.” To tackle this, a foundation of eczema care is to apply medical moisturisers (emollients) to trap water in the skin and help reinforce the skin barrier. “Finding the emollient that suits your skin best can involve a lot of trial and error, but it’s critical to managing eczema,” says Proctor. 3. Environment plays a huge role Environmental factors can trigger eczema flare-ups or make it worse. Common culprits include stress, being too hot/cold or experiencing a sudden change in temperature, soap, shampoo and bubble bath, laundry detergent and cleaning products, perfume, pollens and moulds, pet fur, wool and synthetic fabric, and house dust mites. “Everyone will have certain things that trigger their eczema, and these vary between people,” Proctor explains. “Try keeping a diary to help identify triggers and patterns, so you can remove likely suspects and see if it helps. Triggers can also change over time and it’s worth continuing with the diary even if you think you’ve identified yours.” 4. It’s hard not to scratch Proctor explains: “One of the most maddening things you can say to someone with eczema is ‘stop scratching’. It’s not that simple! The unbearable, relentless itch is one of the defining features of the condition, and patients refer to it as torture. “You know you shouldn’t scratch, as it damages the skin and can cause infections, but the relief it provides is irresistible.” To help manage the itch, Proctor suggests finding a positive distraction or asking others to help you take your mind off it. You could also try substituting another action for scratching – press a nail on the itchy patch or tap the skin gently with your forefinger; keep your hands occupied with a ball, toy or other object; or wrap a bag of frozen peas in a towel and apply it to the itchiest area. 5. It’s a mental as well as physical battle Living with eczema is mentally exhausting too. “It can be a rollercoaster of emotions, from excitement when you start a new treatment, to despair when it doesn’t work or you experience a bad flare-up,” says Proctor. “There can be huge frustration too, when you do everything you’ve been asked and the eczema still refuses to give you any respite.” If this happens, as well as asking your GP or dermatologist for a review, it’s important to reach out to family and friends for support: “People who are able to open up about how their eczema truly affects them can feel a huge weight has been lifted.” Other ways to help cope include good nutrition and hydration, regular exercise, rest and relaxation. “Journaling, meditation and mindfulness can help you focus on the good things in your life and counterbalance negative feelings about eczema,” adds Proctor. “When so much time and effort goes into managing your eczema, it’s easy to forget there’s more to you than just your skin. Think about what you want to accomplish and formulate a plan. It’s about living successfully alongside eczema, not having your life defined by it.” For more information, visit eczema.org. The NES’ new video – More Than ‘Just An Itch’ – goes live on September 9 to mark National Eczema Week. Read More How many times a week you need to workout to get fit Shaquille O’Neal says he lost 55 pounds after being unable to climb stairs How did man who dodged theme parks due to his weight lose nearly 60kg? What your dog’s ear movements say about their health, according to a vet Terminally ill mum prepares for worst after numb hand turns out to be deadly disease Man who went to Turkey to make himself taller says pain was ‘worth it’

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