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Culture wars put American companies on the defensive
Culture wars put American companies on the defensive
Boycotting a beer, attacking products celebrating the LGBTQ community, and criticizing shareholders for promoting diversity: In the face of growing criticism from conservatives, American companies are...
2023-07-02 11:24
Restaurant menus are ruining eating out: ‘They’re supposed to seduce you, not humiliate you’
Restaurant menus are ruining eating out: ‘They’re supposed to seduce you, not humiliate you’
What does a “smacked cucumber” look like? What is a “rutabaga”? Why does a “spiny caldereta” sound so threatening? Is “blackened” just a fancy word for “burnt”? These are some of the many questions diners have to grapple with when they look at a menu in some restaurants these days. But Britons are a shy bunch who would rather curl up in a ball and disappear than actually have to utter these queries out loud to a waiter. I would know – my husband is one of 41 per cent of diners who would choose to google an unfamiliar menu term under the table instead of asking for clarification, according to recent research from reservation service Resy. Whenever me and my husband come across an obscure word on a menu, my suggestion of asking the waiting staff to explain is swiftly shot down by the appearance of his phone, followed by a muttered definition from a search engine. Navigating a menu has become harder in recent years. It’s not just the use of lesser-known techniques, nor the use of alternative words for common ingredients (a rutabaga is a turnip and a cep is a porcini or pennybun mushroom, by the way). With Covid came menus only available via QR code, a development that’s now the bane of eating out – some restaurants still use them. It means having to point our stupid camera phones at stupid, alien-looking squares and scroll through the menu in stupid silence, as if we need to be even more enslaved to our devices than we already are. And then, if menus do get printed, they’re impossible to see because restaurants insist on turning their lights down lower and lower. Or they print the text in smaller and smaller typeface, making it a struggle to read even with 20/20 vision – which I haven’t had since I was 10. I’ll never forget trying to read the menu at the ever-trendy Smoking Goat in Shoreditch in 2019, me and five of my companions sat squinting in the dark with our phone torches on. Going to a restaurant should be a relatively easy endeavour, an experience free of stress and embarrassment. But recent menu trends might be off-putting to the customer, says Gavin Rankin of the Mayfair-based French brasserie restaurant Bellamy’s. “Restaurant menus are supposed to seduce you, to persuade you,” he tells me. “There’s a tendency now to list vegetables or ingredients nobody’s ever heard of, but I don’t like it and people don’t like having to ask questions about what something is because it makes them feel foolish. Restaurants aren’t out to humiliate the diner.” Descriptors that give an idea of texture or flavour are important, but they don’t have to be complicated. It’s definitely possible to achieve a balance between having your menu be stylish and still informative Hugh Richard Wright, restaurant PR But could it be a good thing for menus to spark conversation between a diner and the restaurant? When I ask Rankin this, he blows a raspberry down the phone line, though not rudely – just in exasperation. “There’s something a bit… aggressive about it,” he says. “You can see on some menus they are deliberately choosing to list things that will force people to ask. Keep it simple, in my opinion. It’s different if you’re trying a really unfamiliar cuisine, but not when you go to an English or French restaurant. You should be able to look at a menu and be happy to eat 90 per cent of it with pleasure.” I’m someone who’s quite happy to have a chinwag with the waiter and ask questions about a menu. I also like it when a menu provides the opportunity to learn something new. But Rankin is right in pointing out that many diners don’t like asking questions at all, and menus shouldn’t force a diner into having to enquire about every single item. Hugh Richard Wright, leading restaurant PR and man-about-town with years of eating and consulting experience under his belt, says restaurants need to be mindful of striking the right balance with their menus. “A menu is more than just a list of dishes,” he says. “It should tempt you and excite you, so the descriptions should be tantalising. A menu that makes you want to have a conversation with your server is nice but it’s a balance. You don’t want to have everything explained to you and to go through every dish asking, ‘What’s this, what’s that’. That’s what a lot of places get wrong.” He adds that a menu should give the diner a “realistic impression of what you’re getting on your plate” – a reasonable enough expectation that some restaurants have foregone in favour of just listing ingredients. “For example, ‘pork, leek, kumquat’. It should describe how the pork is cooked. Is it pulled pork? Or roasted? Descriptors that give an idea of texture or flavour are important, but they don’t have to be complicated. It’s definitely possible to achieve a balance between having your menu be stylish and still informative.” David Paw, international editor at Resy, advises that we shouldn’t be put off by a sparse menu. “It may be deliberate,” he says. “The restaurant is setting up the chance for a guest and the front of house staff to engage in a dialogue. I lean into these moments as opportunities to have a chat about ingredients, techniques, and the kitchen’s creative process. I’d encourage diners to always try to ask for more information. Even frequent diners are always learning and expanding their food vocabulary.” It comes down to what kind of experience we’re looking for when we dine out. For some, like Paw and myself, it’s fun and exciting to come across new things on a menu. But for many, given that eating out nowadays is much more of a pricey indulgence than it used to be, relaxation is key, not being challenged. This isn’t to say that every single restaurant should acquiesce to simplicity, but it would be no small potatoes to consider ways to make a diner feel less like they need a thesaurus before sitting down. It doesn’t diminish a fine restaurant to make its menu more accessible – instead, it would make it so much more appealing, bringing incredible food to the many instead of the few. That said, we go to restaurants to eat food we wouldn’t normally cook ourselves, and often food that we’re not familiar with. There is so much joy to be had in allowing new flavours and textures to colour your palate, and the culinary world has never been more creative or diverse than it is right now. So in a time where suspicion of anything unfamiliar is rife, perhaps it would do us all some good to try something new on our plates. Next time you’re stuck, ask your waiter for assistance. I promise they won’t bite. Read More Best burgers in London: Where to eat top patties in the city Why ‘chain’ restaurant shouldn’t be a dirty word Three ramen recipes to change your life Best burgers in London: Where to eat top patties in the city Why ‘chain’ restaurant shouldn’t be a dirty word Three ramen recipes to change your life
2023-10-29 14:47
Bud Light loses its title as America's top-selling beer
Bud Light loses its title as America's top-selling beer
America's top-selling beer is no longer American.
2023-06-14 19:59
Microsoft's new Xbox Series X console wraps are available for preorder now
Microsoft's new Xbox Series X console wraps are available for preorder now
TL;DR: Microsoft is launching three new Xbox Series X console wraps — Starfield ($49.99), Mineral
2023-08-24 00:52
'All the Light We Cannot See' review: A sweet, if heavy-handed, adaptation of a beloved novel
'All the Light We Cannot See' review: A sweet, if heavy-handed, adaptation of a beloved novel
August, 1944. American aircraft bomb the Nazi-occupied French city of Saint-Malo. In a townhouse, a
2023-09-11 03:25
Webb Space Telescope Spots Surprise Asteroid Belts Around Nearby Star
Webb Space Telescope Spots Surprise Asteroid Belts Around Nearby Star
With a little help from the James Webb Space Telescope, astronomers discovered two never-before-seen asteroid
2023-05-09 23:51
UK rejoins key European science programme after post-Brexit row
UK rejoins key European science programme after post-Brexit row
Britain and the EU said on Thursday they had struck a pact to allow British scientists back into the world's largest civilian science research programme after being...
2023-09-07 21:54
Spain bets on mixed gender prisons
Spain bets on mixed gender prisons
At a jail in northwestern Spain, a sole female inmate played football with 21 male convicts, part of a push towards mixed prison living...
2023-12-01 14:15
Review: The best travel camera for every type of photographer
Review: The best travel camera for every type of photographer
UPDATE: Aug. 8, 2023, 5:00 a.m. EDT This guide has been updated to reflect Mashable's
2023-08-08 17:49
Eating less meat would be good for the Earth. Small nudges can change behavior
Eating less meat would be good for the Earth. Small nudges can change behavior
One of the thorniest problems of the 21st century is how to get people to eat less meat
2023-11-16 23:58
The ultimate Barbiecore gift guide
The ultimate Barbiecore gift guide
The trend cycle has reached a Pantone 219 C-drenched fever pitch in Barbiecore, the aesthetic
2023-07-22 04:29
Sprint winner Max Verstappen claims team-mate Sergio Perez pushed him off track
Sprint winner Max Verstappen claims team-mate Sergio Perez pushed him off track
Max Verstappen accused Red Bull team-mate Sergio Perez of pushing him off the road before going on to win Formula One’s sprint race in Austria. Perez had to settle for second behind Verstappen with Carlos Sainz third for Ferrari. Lando Norris started third but finished only ninth following a poor opening lap, while George Russell and Lewis Hamilton crossed the line in eighth and 10th respectively on an underwhelming day for Mercedes. In damp conditions at the Red Bull Ring, pole-sitter Verstappen fell behind Perez as they blasted away from their marks. Verstappen moved to his right on the run down to the opening corner, but Perez squeezed his way past to take the lead. However, the Mexican ran wide on the exit of the first bend allowing Verstappen the opportunity of a slingshot back past on the straight. Verstappen drew alongside his team-mate but ran out of room, briefly dropping two wheels on the grass. “He pushed me off, man,” yelled Verstappen over the radio. “What the f***.” On the long drag to the third bend, Verstappen still managed to maintain some momentum, launching an aggressive move down the inside of Perez at Turn 3. Verstappen made the pass stick, running on deep into the corner, but Perez felt aggrieved by the move. “What is wrong with Max, man,” he said. From there, Verstappen raced off into the distance, taking the chequered flag 21 sec clear of Perez. Despite his commanding win, Verstappen, who extended his championship lead from 69 to 70 points, took aim at his team-mate again. “That first corner was not really nice,” he said on his way back to the pits. “It could have been a big shunt. We need to have a chat about that. For me it was not OK.” Russell was the first driver to gamble for dry rubber in the changeable conditions. The British driver pulled in on lap 15 and was soon the speediest man on track. Half of the 20-strong field took on slicks, too, but such was the advantage of the leading pack, that they were able to finish the race on the intermediate tyres. However, Russell managed to fight his way back from last after his pit stop to take the final point. Lance Stroll held off Aston Martin team-mate Fernando Alonso to finish fourth with Haas’ Nico Hulkenberg sixth.
2023-07-01 23:48