The restaurant industry is ever-evolving and continuously bringing in new changes to menus to suit its demographic. Certain tricks in their menus allow restaurants to subtly nudge customers into enjoying a fuller dining experience, consequently increasing their spending. Sign up for our free Indy100 weekly newsletter To help diners avoid falling for these tricks, an expert at Menu Price lifted the lid on the sneaky tricks that encourage people to spend and consume more: Value menus Restaurants introduce value menus with meals of different price points. The restaurant hopes that it will motivate customers to opt for the priciest range of the value menu, which has more options, or to bypass the value menu entirely due to its limited options. This strategy ultimately translates into increased profitability. "If a restaurant's value menu features items like burgers, pizza, and spaghetti, but your preference leans towards a steak, you'll find yourself ordering the steak at its regular cost, bypassing the value menu. This scenario directly contributes to a higher profit for the restaurant," says a Menu Price expert. Emphasis on certain menu items Restaurants strategically highlight specific dishes, often those with higher profit margins, drawing customer attention to these preferred items through menu placement and design cues. The use of colour Warm hues like red and yellow can trigger hunger, while cooler shades like blue make meals seem more refreshing. Strategically deploying these colours in their menus helps restaurants subtly sway customer choices. Photographs used sparingly To maintain a sophisticated aesthetic, restaurants use photographs sparingly, only emphasising selected dishes, making them more appealing to the eye and tastebuds alike. Descriptive language Vivid descriptions of dishes can create a compelling image in customers' minds, making the menu items more appealing and increasing the likelihood of ordering. Avoiding currency symbols Menus without currency symbols can encourage higher spending, as prices appear less intimidating. "Keep a close eye on prices, even when restaurants fail to integrate dollar signs. This can help you avoid paying more than you want for a meal," the expert said. Anchor items Restaurants place some of their most expensive items next to even more costly options. The Menu Price expert added: "When customers see a pricey dish positioned next to an even more expensive option, they are more likely to perceive the less costly of the two as a 'better deal." Use of boxes Boxes and borders draw attention to specific items, creating a visual 'stage' that makes these dishes stand out. "This technique is often applied to high-profit items, specials, or unique offerings," they said. Keeping portion sizes secret Restaurants offer full or half salads or sandwiches without revealing the portion sizes. Despite any clear explanation, consumers assume that half sizes are overpriced and the full size is more cost-effective. "Customers perceive they are getting a better deal without even knowing the real serving size of the food options." Difficult-to-read font Using complex fonts in menus can slow customers' reading, promoting more profound engagement with dish descriptions. This added interaction can enhance dishes' perceived worth and exclusivity, thereby subtly inspiring a readiness to spend more. Remain vigilant during your next dining experience and see how many of these subtle tricks you can spot and how much money you can save on your meal. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Lewis Hamilton and his fellow Formula One drivers could be fined up to one million euros following a dramatic change to the sport’s rulebook. Ahead of this weekend’s United States Grand Prix, F1’s governing body announced it has increased the maximum sanction that stewards can impose on a driver from 250,000 euros (£218,000) to 871,500 euros (£760,000). The FIA said the amount had been static for the last 12 years and “does not reflect the current needs of motor sports”. But the decision was met with surprise by the grid’s drivers. Daniel Ricciardo, back in action after missing five races with a broken hand, calling it “scary”, and Haas’ Kevin Magnussen branding the move “ridiculous”. Hamilton, who next season will start a new £100million two-year deal with Mercedes, said: “If they are going to fine us one million euros, let’s makes sure that 100 per cent of that goes to a cause. “There is a lot of money in this industry and there is a lot more that we need to do to increase diversity, improve access and create more opportunities for people who don’t have an opportunity to get into a sport like this. “That is the only way they will get that money from me.” Hamilton also accused the FIA of “poor communication” following the governing body questioning his status as “a role model” after he walked across the track at the previous round in Qatar. If they are going to fine us one million euros, let's makes sure that 100 per cent of that goes to a cause Lewis Hamilton Hamilton, 38, was fined £43,350 – half of which is suspended for the remainder of the season – in the hours after the race on October 8 in which he crossed the circuit following a first-corner crash with Mercedes team-mate George Russell. But seven days after the incident in Lusail, and in a largely unprecedented move, the FIA said Hamilton’s actions are under review. A spokesperson for the governing body said: “In view of Lewis Hamilton’s role model status, the FIA is concerned about the impression his actions may have created on younger drivers.” It is understood that the FIA is planning to meet with the seven-time world champion here in Austin. It is unlikely Hamilton will face additional penalties – with the FIA opting against taking the case to the International Court of Appeal to increase his fine – but harsher punishments could be handed out in the future for a similar infringement. “I don’t think I was singled out,” added Hamilton. “Ultimately, it was just poor communication. I don’t think what they said is what they meant. “They are looking into how they can tackle these things going forward to make sure it doesn’t happen again. “There was a karting incident where a kid was hit when he walked on to the track so we need to make sure we focus on safety and that was the root of it. But they need to speak to their PR agent to do a better job. “Their actual point is important. When I sat in the stewards’ office I put my hands up and acknowledged that in the heat of the moment it was the wrong decision. I apologised at the time.” Read More Daniel Ricciardo ready for AlphaTauri return at United States Grand Prix On this day in 2009: Jenson Button crowned Formula One world champion in Brazil FIA to review Qatar GP as ‘dangerous’ temperatures prompt driver complaints Lewis Hamilton and George Russell vent anger on radio after collision in Qatar Lewis Hamilton crashes out after first-corner collision with George Russell In his own words: Christian Horner on world champion Max Verstappen

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Today's Google Doodle (12 July) is all about the South Asian street food pani puri. Head to the search engine’s home page and you’ll be greeted by a candy-colored cartoon, celebrating the dish which consists of a light, crisp deep-fried shell stuffed with potatoes, chickpeas, spices and flavoured waters. The interactive design then invites you to fill out hungry customers’ orders: choosing the puris that match their flavour and quantity preferences as quickly as you can. So why did Doodle choose this theme – sweet though it is – for a random Wednesday in July? Sign up for our free Indy100 weekly newsletter Well, on this day back in 2015, in the Indian city of Indore, a restaurant called Indori Zayka and Dainik Bhaskar earned itself the world record for serving the most varieties of the treat. It offered punters a lip-smacking 51flavours, under the guidance of Masterchef Neha Shah, as Google notes in its blurb to the artistic homage. The snack will be familiar to many, but perhaps under a different name. This is because there are a plethora of regional variations that exist across India. In Maharashtra and Andhra Pradesh, the name pani puri denotes the bite-sized street food which is commonly filled with boiled chickpeas, a white pea mixture, and sprouts dipped in tangy and spicy water (pani). In the northern Indian states of Punjab, Jammu and Kashmir, and New Delhi, the potato and chickpea-filled delight is known as gol gappe or gol gappa, and is soaked in lemony-spiced jaljeera water. In West Bengal and parts of Bihar and Jharkhand, they call the treats puchkas or fuchkas, using tamarind pulp as their key ingredient. In a nutshell – or a delicate, fried puri shell, if you’d prefer – these beloved snacks take many iterations but all have one thing in common: they should be eaten quickly to avoid sogginess or leaking. Still, given how tasty they are, it’s hardly a tall order to make sure you devour them in one go. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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The Eurovision Song Contest is almost upon us, and the week-long competition will be held in Liverpool. Home to the Beatles and Cilla Black, the Scouse city has a rich musical history. Music and fashion often go hand in hand – and Eurovision will certainly deliver this. Onstage we’ll likely see all manner of sartorial statements, ranging from the glamorous to the slightly ridiculous. Perhaps contestants will take inspiration from some of Liverpool’s most fashionable musical icons for their costumes… The Beatles No list of Scouse musicians would be complete without The Beatles. The band’s music was influential beyond compare, and John Lennon, Paul McCartney, George Harrison and Ringo Starr were trendsetters in their own right. Each era of their music had a dedicated aesthetic – from the sharp suits of the early Sixties, to the psychedelic fashion of Sgt. Pepper’s Lonely Hearts Club Band. Cilla Black With her cropped red hair and dedication to Mod-style mini dresses, Cilla Black – who burst onto the scene with songs Anyone Who Had A Heart and You’re My World – was a Sixties trendsetter. She was unafraid to buck convention – such as wearing a red velvet minidress to marry in 1969. While less of a trendsetter in the decades that followed, Black remained stylish – wearing gowns on the red carpet, showing a commitment to sharp tailoring – and donning a shirt and tailcoat with no trousers on the runway in 2008. Elvis Costello Part of being a fashion icon is having a defining look, and that’s something Elvis Costello has honed to perfection. The Watching The Detectives singer wasn’t born in Liverpool, but has been claimed by the city after living there for a few years as a teenager. Costello is known to be a keen supporter of Liverpool FC. Costello first debuted his signature look of oversized glasses on the cover of his debut album – 1977’s My Aim Is True – and that has continued throughout his career, often paired with a fedora. Mel C As Sporty Spice, Melanie Chisholm – better known as Mel C – wasn’t originally seen as the fashionable one of the girl group. However, her commitment to sportswear was particularly prescient, long before the athleisurewear trend hit the mainstream. Nowadays, Chisholm is bang on trend by combining sportswear into her everyday outfits, while mixing things up with more grown-up accents of tailoring and more glam looks. Atomic Kitten With low-rise trousers, crop tops, butterfly motifs and blue sunglasses, Atomic Kitten’s fashion was the epitome of Noughties fashion – regardless of what combination of Kerry Katona, Liz McClarnon, Jenny Frost and Natasha Hamilton were in the line-up. The band’s fashion ticked almost every 2000s style box you can imagine – with chunky highlights in their hair, cargo pants, mini skirts, trailing scarf belts, flat caps, corset tops and more. And with the resurgence of Y2K fashion, you can now see trends Atomic Kitten championed all over Instagram and TikTok. Rebecca Ferguson Propelled to fame on the 2010 series of The X Factor, Liverpudlian soul singer Rebecca Ferguson will play a role in this year’s Eurovision. She will perform alongside Rita Ora in the semi-final at Liverpool ACC. In terms of fashion, Ferguson is a lover of extremely glamorous gowns – often with sparkles and standout detailing like capes. Her love of dramatic gowns was shown last year when she got married to Jonny Hughes in a sparkly, princess-style gown complete with a tiara and long veil. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live 14 clever ways to make small rooms look bigger What’s in store at this year’s RHS Chelsea Flower Show? Woman in ‘living hell’ with brain slipping down her spine after ice-skating accident

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AUSTIN, Texas--(BUSINESS WIRE)--Jul 25, 2023--

Max Verstappen will start on pole position for Saturday’s sprint race after beating McLaren’s Oscar Piastri to top spot by just 0.011 seconds. Verstappen qualified fastest here on Friday for Sunday’s Grand Prix, but he will line up in sixth after serving a grid penalty for a gearbox change. But for the 15-lap dash in the Ardennes, the Red Bull driver begins from the front after edging out the impressive Piastri in wet-dry conditions at Spa-Francorchamps. Carlos Sainz finished third, just 0.025sec adrift of Verstappen, with Ferrari team-mate Charles Leclerc fourth. Lando Norris took fifth for McLaren, while Lewis Hamilton and George Russell, who appeared to trip over one another in the closing moments, only seventh and 10th respectively for Mercedes. “It was difficult, but we stayed calm,” said Verstappen. “The gap to second was not as big as yesterday, but there was no need to risk it all. “My second sector was a bit careful – turns eight and nine were very slippery so I left a bit of time on the table – but I am still on pole and that is what counts. “Let’s see if it rains in the afternoon. I will try to have a clean start and have good vision and that is very important when it is wet.” The start of qualifying was delayed following heavy rainfall in the area, but the sun suddenly broke through allowing the action to get under way 35 minutes later than advertised. The final running took place on an almost dry track and the times tumbled as grip improved and the clock ticked down. Rookie Piastri, 22, looked to have done enough to take the spoils when he crossed the line fastest, only for Verstappen to steal his thunder “There wasn’t much left in that lap,” said Piastri over the radio. “Probably 11 milliseconds.” Verstappen is on course to gallop to his third world championship in as many years and the Dutch driver will be expected to extend his 110-point lead over team-mate Sergio Perez later on Saturday, with the Mexican only eighth on the grid. Eight points are awarded for the winner of the 15-lap dash, with a sliding scale down to to eighth place. The result of Saturday’s sprint, which could take place in the wet with more rain forecast, has no bearing on Sunday’s 44-lap main event. Lance Stroll’s gamble to switch from wet rubber to slicks with a couple minutes of Q2 remaining backfired as he crashed out. The Canadian driver lost control of his Aston Martin through the left-hand ninth corner, skidding through the gravel and into the tyre barrier. The front of Stroll’s machine was heavily damaged in the accident and the running was suspended. His crash meant team-mate Fernando Alonso, who turned 42 on Saturday, did not post a time, leaving him a disappointing 15th on the grid. Saturday’s race is due to get under way at 5:05pm local time (4:05pm BST). Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How Max Verstappen and record-breaking Red Bull compare to Formula One greats I held my breath – Lewis Hamilton enjoys ‘extraordinary’ run to pole in Budapest Max Verstappen gives hope to rivals after coming 11th in Hungarian GP practice

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