Billionaire Elon Musk rebranded Twitter this week and replaced the iconic blue bird logo with a black X, in his latest effort to overhaul the social media giant. The redesign ties in with Musk’s plans to build an “everything” platform –like China’s WeChat or PayTm in India – as he encouraged users to reimagine the “whole concept” of the app formerly known as Twitter. On 24 July, the Tesla founder tweeted a picture of the new logo cast on the Twitter headquarters building in San Francisco, as workers were seen taking down the bird logo that has defined the platform since it was launched in 2006. Musk also redirected the website x.com to twitter.com, and announced that Twitter will soon only be available in dark mode. But it wasn’t an entirely smooth rollout, as it was later revealed Twitter had failed to secure the required permits to change the building signage. Trademark experts also warned Musk could face legal action over his use of X, since rivals Meta and Microsoft both own intellectual property (IP) rights for the letter. The site was reportedly blocked in Indonesia after Mr Musk unveiled the X logo because of the country’s laws on online pornography and gambling. User reactions were also mixed. “The X logo looks like it’s for one of those ridiculous fragile masculinity subscription box services that would send you like an axe, a bottle of hot sauce, small batch coffee, and some beard oil every month in 2019,” one tweet – or is it an X – read. As Twitter moves into a new era, on the heels of a controversial revamp, we look back on seven marketing fails: Royal Mail to Consignia In 2001 the Royal Mail was rebranded as Consignia, but it did not last long. “The new name describes the full scope of what the Post Office does in a way that the words ‘post’ and ‘office’ cannot,” Royal Mail’s then-chief John Roberts unveiled the results of a £2m rebrand, adding that the “modern, meaningful and entirely appropriate” name was suited to the company’s aspirations of becoming an international postal operator. The public did not agree and just 16 months later Consignia was renamed Royal Mail plc, reversing what is considered one of the most disastrous corporate rebranding efforts in recent history. The strategist who led the Consignia rebrand later defended it in an interview with the BBC, explaining why the name was chosen. Keith Wells, who was the director of Dragon Brands, said: “It’s got consign in it. It’s got a link with insignia, so there is this kind of royalty-ish thing in the back of one’s mind. And there’s this lovely dictionary definition of consign which is ‘to entrust to the care of’. That goes right back to sustaining trust, which was very important.” Coke to New Coke “New Coke” remains the benchmark for bad product launches, nearly 40 years after the Coca-Cola company infamously decided to change its secret recipe to gain a competitive advantage over then-up-and-coming Pepsi Co during the cola wars of the Eighties. The decision backfired, as passionate Coke drinkers were devastated by the new taste of the beverage – even launching grassroots campaigns across the United States to bring back the old Coke. “It was the people against the corporation – only in America,” CBS News reporter Bob Simon said in 1985. “Coke said it was committed, so were the people. In California they collected signatures, in Seattle they set up a hotline.” Delighted by their rival’s blunder, Pepsi released an advertisement featuring a girl who asked: “Somebody out there tell me why Coke did it? Why did Coke change?” Coca-Cola eventually buckled under the pressure and announced it would bring back the original taste of Coke, with the company’s then-president saying: “The simple fact is that all of the time and money and skill poured into consumer research on a new Coca-Cola could not measure or reveal the depth and abiding emotional attachment to original Coca-Cola felt by so many people.” Facebook to Meta Mark Zuckerberg’s Facebook became Meta in October 2021 to signal its future as a “metaverse company”. A metaverse is defined as “a digital reality that combines aspects of social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to allow users to interact virtually.” While the tech billionaire insisted the rebrand had nothing to do with the PR crisis during what is now remembered as Meta’s worst year ever. From claims the US Capitol riots were organised on the social media platform to employee-turned-whistleblower Frances Haugen’s allegations, Facebook’s reputation took a severe beating in 2021. And the new name didn’t help. According to a report from The Harris Poll, public trust in Zuckerberg’s company significantly dropped after the announcement that it was going to be known as Meta. PR experts also told Insider Meta would have to do “fundamental work” to win back this trust. PwC to Monday One of the Big Four accounting firms, PricewaterhouseCoopers confusingly changed the name of its consulting arm to Monday in what is widely considered a big branding blunder. “Monday is a new identity on which to build our company’s future, and it will have meaning and stand for something,” the company’s then-CEO Greg Brenneman said, announcing the new name that, apparently, conjures images of “fresh thinking, doughnuts, hot coffee”. However, the brand name was a flop as it failed to capture the essence of PwC’s work, and caused widespread confusion – and derision – from members of the public as well as the press. “The day of the week formerly known as Monday would like to announce its name change to distance itself from PWC Consulting. Forthwith it will be known as Tuesday Eve,” one person quipped. Reporting on PwC’s new name, CNN Money said a spokesperson from Wolff Olins, the agency that led the $110m rebrand, “could not immediately be reached Monday—the day, that is.” The rebrand was eventually rolled back. Hershey’s new logo The well-known chocolate company in 2014 unveiled a logo that resembled a “steaming pile of s***” as the abandoned design continues to amuse TikTok users nine years later. When Hershey’s set about trying to create a fresh and modern interpretation of its beloved Kisses icon, it replaced a photograph of their silver Hershey’s Kiss with an animated, brown version and a gray curlicue to represent its packaging. “The new branding will impact all visual aspects of how The Hershey Company presents itself,” the company said in a statement at the time, “from consumer communications to websites to the interior design of its office spaces and the look of its retail stores.” Amused customers were quick to point out the logo had ended up looking like a poop emoji instead, an unsavoury association to make with a chocolate brand. @zacharywinterton Once you see it you cant unsee it. This design is proof that not all logos are created equal ? #logodesign #designfail ♬ original sound - Zachary Winterton Sunny Delight The orange soft beverage launched in the UK in 1998 was once considered a threat to Pepsi and Coke. However, a poorly-timed advertisement amid regulatory scrutiny brought grey storms for Sunny Delight, as the drinks sales fell from a record high of £160m to a measly £6.8m by 2010. The Food Commission launched a campaign against Sunny Delight, claiming it was bad for children after it was reported that one child in Wales turned yellow from drinking 1.5 litres of the drink. “This is excessive consumption and consumption on that scale would lead to a yellowing of the skin because of the beta carotene, in the same way as drinking too much carrot juice or orange juice would,” a spokeswoman for the company said at the time. The girl’s condition, caused by betacarotene which gives the drink it’s colour, emerged at the same time as Sunny Delight was running an ad campaign featuring a pair of snowmen turning orange. Consequently, the popularity of Sunny Delight reportedly halved, as consumers lost their appetite for the bright yellow, sweet drink. Cardiff City’s football kit In 2012, the club’s then-new owner gave the kit an ill-conceived makeover. He decided to put the team, nicknamed the Bluebirds, in a red kit and changed the logo from a blue bird to a red Welsh dragon. “The change of colour is a radical and some would say revolutionary move which will be met with unease and apprehension by a number of supporters, along with being seen as controversial by many,” ex-chief executive Alan Whiteley said. “To those I would like to say that this was not a decision that has been taken lightly or without a great deal of thought and debate. Fans retaliated and the blue kit was restored, with approval from the club’s owner Vincent Tan. Read More Sinead O’Connor latest: Singer moved to London ‘to feel less lonely’ after son’s death, neighbours say England vs Denmark LIVE: Women’s World Cup result and reaction as Lionesses win but Walsh injured Man in debt after driving motorhome through London’s low emission zone First British passports issued in King’s name unveiled Royal Mail wins contract for collection and delivery of passports Mapped: Ten worst UK hotspots for dog attacks on postal workers

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Thanksgiving feasts are about to begin, but there’s one important thing to consider when the holiday is done: What do you do with all the leftovers? Thursday is just one day away and many Americans are already in planning mode, from buying the turkey to decorating their home for guests. While much of the work begins on Thanksgiving morning, with the fast-paced schedule of cooking dinner, perhaps an even bigger task is trying to finish all the servings of stuffing, turkey, green bean casserole, steamed vegetables, and pies that were leftover from Thanksgiving. Some people may opt to eat their leftovers separately, but why not combine all the Thanksgiving food to create an even bigger dish? Here are five fun meals you can create with your Thanksgiving leftovers this year. Turkey Soup The cold months are fast approaching, so a warm bowl of soup is perfect comfort food for the winter. Begin this dish by bringing your broth to a boil and adding in different seasonings, such as salt and pepper. Then, spice up your soup by adding some of your Thanksgiving leftovers. According to Martha Stewart, one simple recipe for turkey soup calls for eight cups of turkey stock – which can be made with turkey bones and water. Then add one and a half cups of shredded cooked turkey leftover from Thanksgiving, as well as leftover vegetables and seasonings used to cook for the holida - lemon wedges, chopped dill, three small carrots, salt, and pepper. The recipe also calls for one non-Thanksgiving-related ingredient: three dried wide egg noodles. After the stock has been seasoned, add the noodles and carrots and return the pot to a boil. Then reduce the heat and simmer until the carrots are “tender” and the noodles are “al dente”, which will take about four minutes. Stir in the cooked turkey and let it simmer for about a minute, before sprinkling dill and serving the soup with a lemon wedge on the side. Pot pies A beloved pot pie dish usually consists of meat cooked inside a flaky pastry. However, this pot pie doesn’t necessarily have to be filled with chicken or veggies, as you can instead make the savoury meal with the help of some leftovers. One recipe from Bon Appetit - called the “Leftover-Turkey Pot Pie” - includes a range of Thanksgiving foods, such as half a cup of leftover vegetables, one and one-half cups of cooked turkey, one and one-fourth cups of turkey gravy, and the optional cranberry sauce for serving. Other ingredients include one tablespoon of unsalted butter; one tablespoon of extra-virgin olive oil; one cup of chopped onion; six ounces of button mushrooms; kosher salt and freshly ground black pepper; one cup of thinly sliced, peeled carrots; one teaspoon of chopped fresh thyme; one-fourth cup of thawed, frozen green peas; one tablespoon of chopped, fresh Italian parsley; one large egg white; one nine-inch pie crust and all-purpose flour. For cooking, begin by putting one tablespoon of butter and one tablespoon of extra-virgin olive oil in a skillet over medium heat, before adding a cup of chopped onion. Cook for for seven minutes, before adding mushrooms with the stems trimmed and caps cup in half. Sprinkle some salt and pepper and stir for about four minutes. The recipe then calls for adding carrots to the skillet and covering it for two minutes. After that, add the leftover cooked vegetables, cooked turkey, turkey gravy, and thyme. As you bring the mixture to a boil, season it with salt and pepper and mix in the parsley and thawed green peas. Then pour the mixture into a glass pie dish and wait for it to cool, which will take about 30 minutes. For the next step, gently brush the rim of the pie dish with one large beaten egg and a teaspoon of water. Now that the filling has cooled down, add the pie crust to the top of the filling and fold the edges of the dough. As you preheat the oven to 400 degrees Fahrenheit, brush the top of the pie with the egg mixture. Then make three to four small slits in the centre before pressing parsley leaves onto the crust. The pie will bake for about 30 to 35 minutes. Casseroles A casserole, whether it’s filled with green beans or sweet potatoes, is a fan-favourite dish for Thanksgiving. But when the holiday is done, why not create your own casserole out of the stuffing and turkey that’s left in the fridge? The Pioneer Woman, also known as foodie Ree Drummond, has one receipe for a casserole called the “Thanksgiving Leftover Casserole”. Luckily, it allows for all the Thanksgiving leftovers to be used in one dish. The ingredients include four cups of stuffing, four cups of chopped turkey, one and one-half cups of green beans, one and one-half cups of gravy, three cups of mashed potatoes, one large egg yolk, one cup of shredded Monterey jack cheese, and cranberry sauce for serving. Before cooking the dish, begin by preheating the oven to 425 degrees Fahrenheit and buttering the bottom and sides of a 9-by-13-inch baking dish. Add the stuffing into the dish to create a crust for the casserole. From there, layer the turkey and green beans over the stuffing and pour the gravy on top. Combine the egg yolk and mashed potatoes into another bowl, and pour the mixture over the turkey. Once you’ve sprinkled cheese onto the dish, cover it with foil, place it on the third rack of the oven, and bake for about 20 minutes. Once 20 minutes have passed, uncover the dish and cook for another 20 to 25 minutes. After taking the dish out of the oven and letting it cool for 10 minutes, the casserole can be served with cranberry sauce. Sandwiches Whether it’s during a lunch break or at dinner with friends, any type of sandwich makes for a great meal. Instead of buying the lettuce and tomatoes for your usual sandwich, now you have the opportunity to turn your Thanksgiving leftovers into a delectable sandwich. In the recipe for Delish’s “Best Thanksgiving Sandwich” - which makes two sandwiches - the ingredients include two tablespoons of mayonnaise, one tablespoon of Dijon mustard, four slices of toasted sourdough bread, two cups of roasted turkey, half a cup of mashed potatoes, half a cup of cranberry sauce, half a cup of stuffing, one fourth cup of warmed gravy, and one fourth cup of baby spinach. To prepare the sandwich, begin by mixing mayo and mustard into a small bowl and spreading it on one side of the two pieces of bread. Add one cup of turkey, one-fourth cup of mashed potatoes, two tablespoons of cranberry sauce, and one-fourth cup of stuffing onto the bread slices. Finish off each sandwich with two tablespoons of gravy and spinach, before placing the second piece of bread on top - making the ultimate Thanksgiving sandwich. Quiches Although the savoury pastry is typically filled with cheese and meat, make the quiche your own with the help of Thanksgiving leftovers. According to the Food Network, one recipe calls for a nine-inch frozen pie shell. To make the quiche’s filling, assemble one cup of crumbled stuffing, one cup of chopped turkey, one cup of shredded sharp cheddar cheese, one-fourth cup of parsley leaves, kosher salt and pepper. For the custard in the dish, you’ll need one and one-fourth cups of half and half, three large eggs, one-fourth teaspoon of grated nutmeg, kosher salt, and ground black pepper. To make the quiche, begin by partially baking the empty pie shell without the filling - which you can do by following the directions on the package. Then, create your filling by sprinkling the turkey and stuffing into the pie shell, topping it off with parsley and cheddar. Next, season the dish with salt and pepper. For the custard, mix the half and half, nutmeg, salt, and pepper in one bowl. Finally, pour the mixture over the filling. Set the oven to 350 degrees Fahrenheit and let it bake for about 35 to 45 minutes. Give the quiche at least 30 minutes to cool, and serve! Read More Don’t throw away Thanksgiving leftovers - here’s what you can do with them Can you make a Thanksgiving dinner in an air fryer? We tried it out Does turkey really make you tired? Best time to host Thanksgiving dinner The Independent high street Christmas sandwich and drink taste test How to decolonize your Thanksgiving dinner in observance of National day of Mourning Slandering mayonnaise doesn’t make you a foodie – it makes you boring

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Celebrity chefs and influencer foodies make everything look so easy. Food vloggers speed up a