CHICAGO--(BUSINESS WIRE)--Aug 2, 2023--

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Switching half our clothes in each of our wardrobes to pre-loved could prevent carbon emissions equivalent to those produced by 261,000 flights from London to Greece, Oxfam have suggested. So what is the allure of buying brand new clothes, when we know it’s worse for the environment? Well, there’s a reason we refer to shopping as ‘retail therapy’. Whether it’s a going-out top grabbed on your lunch break or a designer bag you’ve had your eye on for months, fashion acquisitions in particular have the power to lift your mood, thanks to the chemical dopamine. “Dopamine is known as the reward agent,” said cognitive psychologist and business consultant Dr Carolyn Mair, author of The Psychology of Fashion. “We produce more dopamine when we’re on the hunt for something that’s going to give us a positive outcome or make the situation we’re in at the moment more easy to bear. “It can become an addiction, certainly, because the same neurotransmitters and same behaviours are involved.” And buying an on-trend outfit provides more of a thrill than loading up a supermarket trolley because it satisfies our desire to fit in. “It’s a fundamental psychological drive that we want to belong to communities – part of the way we do that is through the way we dress,” said Mair – who is working with Oxfam for the launch of its Second Hand September campaign – but it’s a double-edged sword. “Fashion can do wonders for us in terms of highlighting or concealing parts of our bodies that we love or don’t love so much,” Mair continued. “But it can also be quite damaging when we feel that we have to join in with other people’s ideas about what’s fashionable.” Peer pressure can have a powerful effect, as can the boredom. “We get bored with what we’ve got, and we’re also very much influenced by fashion trends, celebrities, social media and so on,” said Mair. “There’s quite often a temptation to join in with those trends and be part of that… It can be quite difficult for people to resist that.” Even, that is, when we know that the fashion industry is hugely detrimental to the enviroment in terms of carbon emissions and unwanted garments going to landfill. “I think the huge majority of people already know [the environmental impact],” said Mair, and yet fast fashion brands continue to churn out millions of items a year and consumers lap them up. Instead of telling people to quit clothes shopping altogether, she said to ask ourselves: “How can we get the pleasure from fashion by not buying brand new, but by buying something else?” That’s why she encourages fashion fans to make more sustainable choices, starting with ‘shopping your wardrobe’. “You can make something you’ve already got feel new by upcycling it or changing it a little bit, if you’re creative. We can swap with friends, because then it’s ‘new to me’.” Hunting on sites like Vinted, eBay or Depop is a great way of “finding treasures so that’s giving us the dopamine hit and we’re saving money”, she added. If the proceeds are going to a good cause you’ll get an extra altruistic boost as welll. “We know from positive psychology that one of the best ways to feel good about ourselves is to do good for someone else,” said Mair. “Whenever we buy secondhand from a charity shop we know that our money is going towards doing good.” She’s also a big fan of rental sites like HURR Collective, Hire Street and By Rotation that offer premium pieces to hire for a fraction of their retail price. “Rental sites are great, particularly for special occasions when we think ‘I need to buy something new,’ because that’s the social norm,” she said. “Rental is a great way to keep an item of clothing in use for longer so it’s worn by more people and looked after.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How can I improve my teenager’s low mood? Drinking alcohol does not make people look more attractive, study suggests Maya Jama and Stormzy: Can you make it work with an ex?

Welcome to Prideful, a month-long stretch where we celebrate our identities with pride and honor queer-owned brands, whether it’s fashion items that give us gender euphoria or our favorite queer-friendly sex toys.

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We are weeks deep into International Masturbation Month and have been celebrating in the only way we know how — with some serious self-love. From participating in a daily masturbation challenge to help us lift our libidos to spreading sex education and body positivity, our month has been stacked with pleasure. But Masturbation May hasn’t quite reached its peak yet. We are still building (and building!) to the month’s climax: International Masturbation Day. This Sunday, May 28 is the orgasmic holiday first started by retailer Good Vibrations in 1995, and we want to help R29 shoppers get prepped with some of the best deals out there.

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Barefoot running seems to be rising in popularity, with fans hailing its many benefits – and some even tackling entire marathons without shoes. The thought of bare soles beating the pavement may leave many people wincing, and there are certainly things to consider before giving it a go. But the idea of exploring the most natural way to move – with our primitive bare feet on the ground – could be tempting too. So, what is the deal with barefoot running, and is it worth it? Are there any benefits to barefoot running? “Barefoot running really helps us reconnect with nature,” says Sammy Margo, a physiotherapist working with muscle and joint care specialists Deep Freeze and Deep Heat. For many, this is a big part of the appeal – and some fans of barefoot running say they’ve experienced benefits to their running form too. It’s important to remember our bodies may all respond differently to pressure and force, however, so how we react to barefoot running may vary. “The body, muscles, and joints will take on the ground pressure differently,” says podiatrist Dina Gohil, brand ambassador for CCS Foot Care. “Some people may experience improvement in pain in certain areas, and vice versa. The body works together and force is distributed to the best of your body’s ability to enable the movement you’re trying to achieve.” If you can physically feel your feet hitting the ground however, in theory, your body may become more aware of those forces and movement patterns. “Going shoe-free can help with your awareness of the position and movement of your body – proprioception. Exercising barefoot can also help restore natural running patterns and strides,” Gohil explains. For example, she adds: “Being barefoot can actually allow you to be more conscious of how the heel strikes on the ground, and at what pace and strength. So doing activities barefoot can help strengthen the foot and ankle, improve muscle strength, increase flexibility, and allow for proper movement.” Will you notice other changes? According to barefoot runners, the soles of your feet will also become a lot more resilient over time. “The best way to toughen feet is to try and walk on as many different surfaces as possible. Some people have also used newspapers on the ground to walk on to help with this process,” says Gohil. The muscles in your legs will develop differently too. Margo says: “Running barefoot also activates smaller muscles in our legs and feet, helping to improve strength and overall mobility.” Are there any risks or cons to think about? While many runners experience a range of benefits from going barefoot, there are certainly potential risks to consider. First and foremost, there’s the risk of wounding yourself if you stamp on something sharp – so always be sensible when choosing where to run barefoot. “Until your feet become acclimatised, you may find you are more prone to blisters until firmer skin or calluses have formed,” says Gohil. “There is also the increased risk of developing plantar fasciitis on the sole and heel of the foot. Other problems might include blisters, callus, cuts, infection, Achilles tendonitis, tight lower leg muscles, or stress fractures.” Margo adds: “As our muscles are working harder, [they] may become shorter and tighter, and you may feel some pain initially when you start barefoot running.” Having the support and comfort of a well-fitting running shoe can also be vital for many runners, particularly if you have a history of injuries or joint problems – so it’s advisable to speak with a healthcare professional before you attempt barefoot running. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How can you get rid of acne scars? From serums to laser treatments, experts talk through the options 5 viral TikTok fake tanning tips for the perfect summer glow Not got the A-level grades you needed? Here’s how to get started with the clearing process

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