The cost of sunscreen could be contributing to the rise in skin cancer cases in the UK, a charity suggests. A survey from Melanoma Focus found that 50% of people think sunblock is too expensive, with 67% saying they would use it more if it was cheaper and 10% saying they don’t use it at all because of the cost. The survey also found that most British people (58%) can’t identify all the signs of melanoma skin cancer. Melanoma Focus is calling for the government to cut VAT on high-factor sunscreens to reduce the cost and make them more accessible to everyone. Melanoma is a deadly form of skin cancer and the vast majority of cases (86%) are preventable. There are around 16,700 new melanoma skin cancer cases in the UK every year, according to Cancer Research UK. Over the last decade, incidence rates have increased by 32%, and are projected to rise by another 9% by 2040. Around 4,000 cases of melanoma in England are linked with lower deprivation. “Melanoma is the fifth most common cancer in the UK and the deadliest form of skin cancer,” said Susanna Daniels, CEO of Melanoma Focus. “Wearing a high SPF sunscreen is a hugely important safety measure for protecting against it. “We know that people are experiencing increasing pressures on their finances at the moment but, with skin cancer rates on the rise, the use of sunscreen should be a high priority.” Removing VAT on sun protection products would be “a cost-effective way to cut the overall incidence of skin cancer and could help save lives”, she added. Michelle Richardson, 49, from Petersfield, Hampshire, was diagnosed with melanoma in 2018 after noticing an itchy mole on her back. She had an operation to remove the mole, but 18 months later a scan found the melanoma had spread throughout her body including in her spine, lungs, spleen and brain. “I had immunotherapy treatment for two years and I’m currently in remission and hope it stays that way for as long as possible,” Richardson says. “Sunscreen shouldn’t be a luxury product. It’s essential for protecting the health of the nation so I’m fully supportive of the proposed cut to VAT. “Treatment for melanoma costs the NHS a fortune, so a VAT cut to the thing that can prevent it happening in the first place makes sense financially as well as morally.” MP Amy Callaghan, who is supporting the campaign, said: “More people wearing sunscreen means fewer people getting melanoma. “But when 52% of people in my constituency can’t afford to turn on the heating, it’s unlikely they’ll take on extra expenses like sunscreen. “That’s why we must make sunscreen more affordable by removing VAT.” Melanoma Focus also wants to raise awareness about the early signs of skin cancer. “We’d also urge people to make themselves aware of melanoma symptoms and seek medical help if they notice anything suspicious, particularly any changes to a mole or lesion,” Daniels said. “Early detection leads to a higher cure rate and more treatment options.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Ukraine Eurovision winners Kalush Orchestra invite Princess Kate to join them on tour ‘Simply no evidence’ for many Mirror phone hacking claims, Prince Harry trial told As Coronation Street puts the spotlight on sepsis, the signs and symptoms to know

If there ever was a day Michael Owen could relive, it would be the 2001 FA Cup final. With about three to four minutes left of the match between Liverpool and Arsenal, he sprinted past Lee Dixon and Tony Adams, and scored the winning goal for The Reds, proving that he has a strong left foot after all. “It was the exact moment my boyhood dreams came true,” says the 43-year-old, who also played for Real Madrid, Newcastle United, Manchester United, Stoke City, and England (89 times), before hanging up his boots in 2013. “When I was a kid, the FA Cup final was one of the biggest games of the year. But lifting up that trophy is just the icing on the cake. The true feeling is the 10-15 seconds after scoring a goal and realising that you are going to win. That’s the moment. “You have an adrenaline rush and lose touch of where you are. Listen, it’s been 10 years since I retired and I [still] can’t find anything in life that gives me the same feeling. Just incredible.” Owen, who is also a regular TV pundit, doesn’t miss playing football but has found other ways to maintain his “absolute love” for the game. “I watch games from a different perspective now, especially since doing a lot of TV work. I’m always thinking about how I can inform the viewer, share insight, and bring my own experience into it,” he says on a Zoom call from his home near Chester. “I’m also at the stage in my career and life where clothes are pretty important to me too. I’m not running around the pitch or promoting energy drinks and sportswear anymore. My work is now about being seen on TV and appearance is a big part of that. So it’s important to look presentable and feel good when you are about to go on air.” Owen’s personal style has always been pretty consistent: classic, smart, and gentlemanly. He stays within the boundaries of never wearing anything “really outlandishly mad” and doesn’t mind a bit of colour here or there. “But I’m a father of four and my children are at the age — my eldest is 20 now and my youngest is 13 — where they all have their own opinion about my fashion choices. I get more tips nowadays than I ever have before,” he says. So when England’s 11th most-capped player started working on his own menswear collection, called The Michael Owen Edit, with British high-street brand Peacocks, it was an eye-opening experience. The collection includes casual staple pieces, such as chinos, knitwear, a bomber jacket, smart polo shirts, and stretchy jeans, all in high-quality materials. “I wanted the collection to fit and suit me. It felt right straight away. I had no idea so much thought and attention to detail went into a simple t-shirt,” he says. “I’ve loved learning more about menswear and helping design pieces that I think represent my own style.” His love for learning new things is also what convinced the former professional footballer to buy a farm at 24 and turn it into Manor House Stables. It’s at the heart of Cheshire near Malpas, and the home of his business, The Michael Owen Racing Club, which allows racing fans to experience racehorse ownership with an annual membership of the club for £95. “I’ve been trading at Manor House for 20-odd years,” Owen says. “I started very small. We were trading 10-15 horses, now we’re trading 110-115 horses. It’s a big business — we employ 40-odd people — that has been really popular for people who want to get a piece of the action for a small amount of money. “It’s a sport I feel like I know, because there’s a relationship between football and racing. We are doing the same thing. We’re trying to train a body and mind to be fast and durable. It’s a competition. It’s people. It’s social. The whole thing is a massive passion of mine. “And [the] horses are magnificent animals that we treat with utmost care. We give them the best feed, the best care, the best everything, to be legends themselves in many ways.” Owen didn’t know what he had to do to lock in his status as an England football legend, but he’s really grateful. “You don’t get called that at the start of your career, and I was always so focused on the next thing and never really looked back. I don’t think about it much or know how to feel. “It’s why I have great admiration for footballers such as Marcus Rashford and Jude Bellingham, who are brilliant on and off the pitch. I know this path and how hard it is. You’re only taught to be a footballer, but because you are a footballer, you get pushed in front of hordes of press to speak on behalf of the nation. But even though our voices travel far and wide, we aren’t politicians. “It’s about being confident and learning fast; understanding what’s right and wrong. My family always teases me and says I think I’m bloody good at everything. If I was playing Tiger Woods in golf, I’d probably think I’m going to beat him even though I’ve got no chance. But I’m a bit delusional like that. And I guess football has driven that since I was a kid.” The Michael Owen Edit is available now online and across the 340 Peacocks stores nationwide. Peacocks offers fashion for all the family at affordable prices and great quality.

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