NEW YORK--(BUSINESS WIRE)--Aug 3, 2023--

A few weeks ago, a coworker reached out via Google Chat to ask if I knew of Fashivly, the TikTok-approved virtual styling service that uses a questionnaire to put together outfit and product recommendations based on your taste. I must admit this was one of the few TikTok trends that had fallen through the cracks of my compulsive FYP-scrolling behavior. So, when I saw the video she linked, in which a creator tried on outfit ideas put together by Fashivly stylists, I was mesmerized by the proposition this service was daring to offer.

The term ‘soft life’ is trending on TikTok, with the #softlifeera tag clocking 12.2million views. While not brand new, it seems a growing number of social media users are leaning towards the lifestyle concept – but what does soft life actually mean and how can it benefit people? Where does the trend come from? As the wording suggests, soft life is all about veering away from stress and struggle and embracing a more easy and enriched life. But this isn’t just about life looking ‘perfect’ on social media. “Soft life isn’t new, however I’m really grateful to see its resurgence,” said Chlöe Pierre, founder of wellness platform thy.self and author of Take Care: The Black Women’s Guide To Wellness. “Essentially to me, especially as a black woman, soft life is about making choices that can avoid me having to live a much longer, and unsustainable, life in hardship. For me it’s about wellness in general, and sustainable wellness. “My only concern when seeing trends [on social media] is that they are inclusive, and generally they aren’t. First and foremost, soft life is a choice – and it’s a privilege to be able to make that choice,” Pierre added. “Originally, the soft life kind of movement had origins in places like Nigeria and other places around the continent, but was popularised via America and a lot of African American women, [who were often] fictional characters on TV. Because there weren’t, especially not in the UK, reachable or visible representations of black women and women of colour that had amassed a wealth, and therefore the privilege of living a ‘soft life’.”Permission to live a soft life For Dr Evelyn Okpanachi, author of The Emotionally Empowered Woman, it makes sense people are increasingly leaning towards the trend. “Collectively, we are still tired. We have had the Covid era, austerity and more, and we simply want to live and breathe a little. This is why we are leaning towards it more right now. Collectively, we are breathing a sigh of relief,” said Okpanachi. “Most people associate the soft life with booking last-minute flights, mojitos on the beach, dining at nice restaurants and all of the externalities. It is in part, but it a lot deeper than that. “Soft life is living life on your terms. Creating a career you want, the business you want, and looking after yourself holistically. This starts with empowering yourself to succeed by elevating your mindset and knowing you deserve to live a soft life.” Nothing comes easy Okpanachi noted the work that can be involved, however. “In order to enter the soft life era, the average person tends to go through an element of stress. Nothing comes easy,” she explained. “It is essentially about purposely creating a lifestyle with minimal stress and setting boundaries – boundary setting is key. It’s embracing the things that serve you and letting go/eliminating the things that don’t. We all deserve to live a soft life, and we all should. But we have to put the work in to attain it.” This is something social media can often miss out. As Pierre noted, influencers or celebrities may “show you one side of their life – you don’t get to see the struggle they have had to get to that point, or to maintain that lifestyle they have in front of the camera”. Making space for a softer lifeFor many, the dilemma is making these things a reality when work takes up so much energy, along with caring/parenting duties, health challenges and everything else. Pierre discusses in her book about how our identities can be “very wrapped up” in work, which can make it so much more draining – especially for black women who have faced “more hardship in the workplace, compared to other demographics”. Setting “clear expectations and intentions” for yourself can be helpful, she added, and getting to know yourself better. “So making clear expectations about who I am, what I will accept, and what I want – and having the belief that I don’t have to go through too much hardship, that it’s not a benchmark for who I am,” Pierre explained. “This can even be applied to dating.” Ditch the guilt Donna Noble, yoga teacher and author of Teaching Body Positive Yoga: A Guide To Inclusivity, Language And Props, also believes making things intentional is key for how people can embrace the soft life in their everyday routines. “[People] can prioritise their me-time and be intentional about it – for instance, meditating, journaling or doing yoga as soon as they get up (before the rest of the world invades their space), as this will set you up nicely for the rest of the day,” said Noble. “I believe rest and self-care are part of our birth-right – no feeling guilty for just being and not doing. Normalise taking the pause, and that it can be the most powerful thing we do in our day.” For those who struggle to put themselves first, Noble suggested taking time to work on giving yourself permission. “The key here is a shift in perspective and empowerment – you’ve got to discover the precious gem that is your wellbeing. Society’s old scripts may try to hold us back, but rewriting the narrative is where the magic happens,” she said. “Giving ourselves a permission slip to prioritise self-care isn’t just a luxury; it’s a necessity. It’s about understanding that nurturing ourselves isn’t selfish; it’s the foundation for health and wellbeing.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Kim Kardashian teased as the face of a major fashion brand Shoppers make seven big impulse buys per year on average – survey Even 4,000 steps a day could ‘reduce risk of death’ – study

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Popular TV show Call the Midwife needs a health warning, academics have said. Experts from King’s College London and the University of Liverpool said television programmes showing “inaccurate birthing practices” should require safety recommendations for viewers to avoid misinterpretations by the public. Researchers analysed 87 births shown in 48 episodes of BBC’s Call The Midwife, This Is Going To Hurt and Channel 4’s One Born Every Minute. They compared how the depiction of these births compared to modern guidelines from the National Institute for Health and Care Excellence (Nice). The births largely compared favourably to modern care guidance, the authors found. We saw too early cord clamping in most televised births but no programme informed viewers about the safety aspects Prof Susan Bewley But a third of the time depictions of midwives and doctors clamping the umbilical cord were shown inaccurately or dramatised, according to the paper which has been published in the journal JRSM Open. Researchers said that without a safety warning to inform viewers otherwise, the general public and healthcare professionals could think the clamping practices they see are correct. Nice guidance states that women should not have the umbilical the cord clamped earlier than one minute after the birth unless there is concern about cord integrity or the baby’s heartbeat. But the academics found that in 21 instances clamping appeared to happen immediately or too early. Susan Bewley, professor emeritus of obstetrics and women’s health at King’s College London, said: “Millions of viewers watch programmes like Call The Midwife every week to be entertained but the line between fact and fiction is blurred. “We are impressed that UK television shows have accurately depicted some changes in childbirth over the last century, but on the other hand they have also provided the public with a picture of poor-quality care when it comes to clamping during childbirth. “These inaccurate depictions could influence how people see real-world care. “We saw too early cord clamping in most televised births but no programme informed viewers about the safety aspects. “When showing outdated practices, broadcasters have a public health duty to inform viewers that this immediate medical intervention is no longer recommended. No broadcaster would show the sleeping positions associated with cot-death without comment.” Andrew Weeks, professor of international maternal health at the University of Liverpool, added: “Health professionals know that midwives and doctors should not interrupt the flow of blood to the newborn baby nor separate the mother and baby without a pressing reason, and yet this is what is being shown on popular television programmes as common practice. “Incorrect depictions like this, however routine, can lead to misinterpretations of correct practice by the public. “This illustrates the need for safety recommendations when TV dramas show birthing practices and procedures that are outdated and inaccurate.” A spokesperson for Call The Midwife said: “Call The Midwife is a drama, not a documentary, and is set half a century ago. “It is highly accurate to the period it depicts, and shows how childbirth has changed radically over the years.” The study was published as the charity Lullaby Trust, which raises awareness of sudden infant death syndrome (SIDS), highlighted infection prevention among newborns. It said that parents should avoid letting other people kiss their baby and should always ask people to wash their hands before touching a newborn. “Even infections that cause mild symptoms such as a common cold in adults and older children can be life-threatening for babies,” said charity chief executive Jenny Ward. Read More Halloween: 10 wicked ways to kit out your haunted house Black magic: Go back to black this season with the catwalk-inspired trend How to prep your home for when the clocks go back Menopause campaigner Mariella Frostrup: ‘I look forward to a future where women gradually stop feeling so ashamed’ More girls miss school and college due to their periods than colds, survey finds More girls miss school and college due to their periods than colds, survey finds

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