Meet the former therapist making a living as a professional cuddler
A professional cuddler who makes a living giving clients hugs has said people travel from all over the globe to receive the cuddle therapy she offers which is “far less intimate than a massage” and helps people from “all walks of life”. Natasha Wicks, 44, from Coventry, West Midlands, says that despite criticism, cuddling is scientifically proven to release happy hormones like dopamine and that a lot of her clients are “the big spoon in life” and go to her for emotional support that they do not have at home. As such, many of her clients are caregivers and most of them join Natasha for two-hour hugging sessions, costing £70 an hour. The sessions vary depending on what the client wants, some having “emotional hugs”, others talking more and some wanting to “sit at opposite ends of the sofa with our legs and feet entwined”. Natasha became a cuddle therapist in 2015 and, while she has had comments online from people criticising the practice, she said that her family and friends were unsurprised when she first started giving professional cuddles. She said: “They all said to me that I give the best cuddles so it’s not surprising that I’d start doing it as a job. “It’s very much what I do, I help people and want to make people feel better. It’s a natural thing when someone is going through a tough time to want to give them a hug. “Cuddle therapy might not be as widely accepted in society but it’s far less intimate than other things like massages which are seen as normal.” Prior to becoming a cuddler, Natasha originally trained as a CBT therapist and counsellor. She said: “There’d be situations where I would be talking to someone and they’d really need a hug, but obviously, you’d have professional boundaries in place and it wouldn’t have been appropriate. “It was just a really natural thing. One client had finished her final session and we had agreed that she wasn’t my patient anymore so we hugged goodbye. She said to me that she’d wanted to do that for a long time and I thought ‘me too’.” Looking into cuddle therapy, which she said was increasing in popularity in 2014, Natasha took a training course. By 2015, she was a qualified cuddler and started taking on new patients for cuddle sessions. Natasha provides a minimum session of one hour but said most people go for at least two hours, sometimes longer if they are receiving more than one type of therapy. She said: “I always give people a hug on the doorstep when they arrive and then they’ll come in and relax, and we’ll have an initial chat about what brings them here. After that, I’ll put on some ambient music and we’ll have a cuddle on my cuddle sofa. “It can be daunting coming into a stranger’s house and I can tell the difference in them from arriving to leaving. The first hug they might be angled away from me but when we’re hugging goodbye, I can get my head in between their neck and shoulders and you can almost feel that a weight has been lifted from them.” There is not one type of person that visits Natasha for cuddles, but she says that a lot of her clients are caregivers. She said: “There’s all sorts of people who come for a cuddle, from people who have moved away from home for the first time and just want a mum hug all the way to people in their 80s. “I’m inclusive of all genders and all ages. I get a lot of clients who are the carers of their family and they are so busy looking after other people, and probably giving the hugs and support to other people, that they don’t have that for themselves. “A lot of people that come to see me are generally people are the big spoon in the life – they take care of others and don’t want to show a vulnerable side to people because they don’t want people to worry that they can’t cope. “I get a lot of carers, a lot of NHS staff, a lot of mums, a lot of people that are in a world where they have to be the strong one in the situation and they just want to be able to come here and let their guard down.” Natasha’s priority is to make people feel at ease when they arrive as she said it can be “nerve wracking” turning up at someone’s house for a hug. Setting out clear boundaries prior to meeting, the therapist has said that the patients she has welcomed into her home have all been respectful. She added: “I always say to people that when your body relaxes, your tummy might crumble and mine might too, but that people don’t need to worry about it. Sometimes people fall asleep and they might snore or fart, it’s just natural things that happen. It’s happened twice where someone has got an erection and that’s fine, I have boundaries and we’ll just change position. “I want people to feel reassured that, as soon as they get in, they feel comfortable.” Despite the unconventional therapy, when Natasha first took on cuddle clients, she said her family were completely “unsurprised” and the step from CBT therapy to cuddle therapy was a “natural evolution”. While Natasha focuses her time on a holistic approach for treating people, she noted that there is also neuroscience behind cuddles. According to the 44-year-old, physical touch activates the brain’s orbitofrontal cortex and cuddling releases oxytocin, dopamine and serotonin. Now, Natasha also does EMDR therapy and is a mental health swim host, and has clients travel from all over the globe to receive her hugs. She said: “Working from Coventry is brilliant because I’m only nine minutes on the train from Birmingham Airport and people come to visit me from all over. I get a client from Belgium, someone from Ireland and people from all over the UK who come to see me. “I wanted to find a sofa bed that just looked like a big comfy sofa for cuddle sessions. I’d started off with a big L shaped sofa but after about five years, it was sagging a bit, there’d been a lot of healing done on that sofa and it was time for a new one. “Now I have a sofa bed in my living room that I use as my cuddle sofa. It’s in the living room and it’s used for everyday life, watching TV with my partner, having people round and also for my work.” Breaking down the taboo around cuddle therapy, Natasha hopes more people will embrace the alternative treatment. She added: “As it’s become more popular, more people are becoming qualified as cuddlers and I think that’s great. “I’ve had comments online before of people thinking it’s weird or not understanding but there are other things we accept in society that are much more intimate than cuddles, like massages. “It’s not weird, it’s actually a really lovely thing to be able to make another soul feel better for a while.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live What is ‘beer tanning’ and why are experts warning against it? Christian Cowan: Designing is like dreaming Deborah James’s daughter launches anniversary clothing line for Bowelbabe Fund
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People are coming to a woman’s defence after she claimed that she was told not to breastfeed on a plane because it would make other travellers “uncomfortable”. Chelsea Williams took to Facebook on 7 August to describe what she says was her experience with TUI Airways, a British airline owned by the TUI Group. She claimed that while she was in her seat during a recent flight and breastfeeding her child, one of the plane’s crew members told her to stop. “During our outbound flight I was told I was not allowed to breastfeed (even though we were both buckled) during takeoff and landing,” she wrote. “I have never had this with other airlines, in fact, it is encouraged to help with baby ear pain!” She then claimed that, after the experience, she was encouraged to reach out to TUI about its travelling regulations. “Before my inbound flight, I thought I’d check what the official rules were as I was shocked it wasn’t allowed as it left my baby screaming as a consequence,” she wrote. 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In the comments, many people have gone on to defend Williams while criticising TUI for its “damaging” message about mothers breastfeeding in public. “Oh TUI - it’s damaging comments like this that can deter women from breastfeeding or breastfeeding in public,” one person wrote. “What’s so offensive about feeding a baby and if people are uncomfortable about a baby feeding in the most natural way by milk that is designed for HUMANS then that is their issue not hers or her baby’s fault.” “If other people are allowed to eat and drink in public then why is breastfeeding our children not allowed. What a disgusting response!!!” another added. “To all the breastfeeding moms out there, keep going. We’ve got this. Screw what other people say and think. Just smile at them and carry on, that will make them uncomfortable!” “This is absolutely disgraceful!!” a third wrote. “I am flying with TUI next month and have every intention of breastfeeding during take off and landing whether anyone feels ‘uncomfortable’ or not!” TUI has since responded to the comments on Williams’ post, with the company stating that it is “aware of the situation and are conducting an internal investigation”. TUI also added that “breastfeeding is permitted” on its flights, while the company “advises against it during takeoff and landing for safety reasons”. According to the Centers for Disease Control and Prevention, mothers are encouraged to breastfeed their children “during takeoff and landing when travelling by airplane,” as “this will help to protect your child from ear pain due to cabin pressure changes”. The health agency also encourages mothers to feed their children “on demand,” noting that the best way for them to “maintain [their] milk supply is to breastfeed whenever [their] baby is hungry”. Speaking to Metro, Williams opened up about the breastfeeding incident during her first TUI Airways flight, which was from England to Spain. She said that after she stopped breastfeeding, after the airline employee had asked her to do so, her “baby was obviously crying”. “Quite drastically because I had cut her feed while she was in the middle of it - and the toddler was crying,” she added, referring to her two-year-old child. “I was sweating, I was on the verge of tears. I felt like everyone’s eyes were on us because obviously the baby was screaming and I obviously looked not great at that moment. The baby’s cries were getting worse – she was obviously in pain, she was obviously hungry as well.” Williams said that she waited until the seatbelt lights went off to start feeding her baby again. In a statement toThe Independent, TUI said: “We are really sorry for the distress caused to Ms Williams and her infant. As a family friendly travel company we support breastfeeding on our flights at any time. We will be making sure that all colleagues are retrained on our breastfeeding friendly policy.” Williams told The Independent that she “had a call with TUI” and talked to the company about some of the changes she hopes to see implemented. “They did sound receptive to some of the points raised, I will continue to push them to ensure these changes are made,” she said. 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