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A new milkshake inspired by McDonald’s mascot Grimace has taken the internet by storm after inspiring a new TikTok trend. The limited-edition milkshake is part of the new Grimace Birthday meal that was rolled out in the US this month to mark the 52nd anniversary of the character’s introduction. Who is Grimace and what is in his viral milkshake? Grimace is a purple character first revealed by McDonald’s on 12 June 1972 when he appeared in an advert where he was known as “Evil Grimace” after running off with milkshakes. In 2012, Roy T. Bergold Jr., the company’s previous vice president of advertising, described Grimace as “a soft, plush, two-armed blob of a sweetheart”. McDonald's explained: “Grimace is from Grimace Island and comes from a huge family (including his Grandma Winky, aunts Millie and Tillie and his Uncle O’Grimacey!).” Since he stopped appearing in adverts in 2003, the grinning purple blob began fading into obscurity, aside from the odd Thanksgiving parade appearance or Twitter mention. Sign up to our free Indy100 weekly newsletter Now, his character has remerged in a major way, helping to spark a trend thanks to the birthday meal which features a purple-coloured milkshake. The Grimace milkshake is a purple limited edition berry-flavoured drink, “inspired by Grimace’s iconic colour and sweetness”, according to McDonald’s. It contains berry flavouring, vanilla soft serve and whipped cream. It is available with the Grimace Birthday Meal, available in the US, where customers can choose either a Big Mac or 10-piece Chicken McNuggets with fries. The limited-edition shake is available only “while supplies last”. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.