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For the past two years, fashion was concerned with the ultra flashy styles of the Y2K era. The maximalist styling, sky-high shoes, and micro-mini hemlines that synonymous with the early 2000s had reappeared to take over the 2020s zeitgeist. Now, however, it’s hard to find that kind of gratuitous glitz, as runway collections have focused on perfecting wearable styles and today’s It girls are forgoing gaudiness. Meanwhile, on TikTok, fashion fans are deeply invested in “quiet luxury,” trading Y2K-inspired trends for minimalist styles and muted color palettes, and becoming a phenomenon in the process.

A new milkshake inspired by McDonald’s mascot Grimace has taken the internet by storm after inspiring a new TikTok trend. The limited-edition milkshake is part of the new Grimace Birthday meal that was rolled out in the US this month to mark the 52nd anniversary of the character’s introduction. Who is Grimace and what is in his viral milkshake? Grimace is a purple character first revealed by McDonald’s on 12 June 1972 when he appeared in an advert where he was known as “Evil Grimace” after running off with milkshakes. In 2012, Roy T. Bergold Jr., the company’s previous vice president of advertising, described Grimace as “a soft, plush, two-armed blob of a sweetheart”. McDonald's explained: “Grimace is from Grimace Island and comes from a huge family (including his Grandma Winky, aunts Millie and Tillie and his Uncle O’Grimacey!).” Since he stopped appearing in adverts in 2003, the grinning purple blob began fading into obscurity, aside from the odd Thanksgiving parade appearance or Twitter mention. Sign up to our free Indy100 weekly newsletter Now, his character has remerged in a major way, helping to spark a trend thanks to the birthday meal which features a purple-coloured milkshake. The Grimace milkshake is a purple limited edition berry-flavoured drink, “inspired by Grimace’s iconic colour and sweetness”, according to McDonald’s. It contains berry flavouring, vanilla soft serve and whipped cream. It is available with the Grimace Birthday Meal, available in the US, where customers can choose either a Big Mac or 10-piece Chicken McNuggets with fries. The limited-edition shake is available only “while supplies last”. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Sitting on a creaky bridge linking stilt houses, Indonesian fisherman Sadam Husen fears for his people and their traditions, knowing they may be uprooted from their ancestral land to make...