The sexual tension between consumers and cleaning products is both potent and undeniable. Whether it’s Mr. Clean’s biceps booming beneath his glistening gold hoop earring or a brand quite literally named Scrub (mac) Daddy — these companies capitalize on the inherently satisfying nature of their helpful inventions. If they didn’t, hours and hours of #CleanTok footage wouldn’t exist. And I wouldn’t have discovered the ecstasy of seamlessly wiping up grime via the TikTok-viral Scrub Daddy Damp Duster.

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When it comes to sex and romance TV and film, Gen Z has had enough of it, according to new research. The ‘Teens and Screens’ study from UCLA collected responses from 1,500 Zoomers aged between 10-24 who believe there is too much of a focus on romantic relationships - 47.5 per cent to be exact. In fact, over half (51.5 per cent) of those surveyed said that they would like to see more platonic relationships being depicted on screen. Meanwhile, many (39 per cent) would like to see asexual relationships being represented in media. “We know that young people are suffering an epidemic of loneliness and they’re seeking modeling in the art they consume," Dr. Yalda T. Uhls, founder and director of CSS and co-author of the study said. "While some storytellers use sex and romance as a shortcut to character connection, it’s important for Hollywood to recognize that adolescents want stories that reflect the full spectrum of relationships." Uhls also referenced the fact that young people nowadays are having less sex than their parents did at their age. Stephanie Rivas-Lara, CSS youth engagement manager and a first author on the study (and a fellow Zoomer) provided some context as to why her generation are seeking friendship over romance in their entertainment. “As a member of gen Z myself, I wasn’t surprised by some of what we’re seeing this year,” Rivas-Lara told IndieWire. “There has been a wide-ranging discourse among young people about the meaning of community in the aftermath of Covid and the isolation that came with it. She added: "Adolescents are looking to media as a ‘third place’ where they can connect and have a sense of belonging – and with frightening headlines about climate change, pandemics and global destabilization, it makes sense they are gravitating towards what’s most familiar in those spaces.” Meanwhile in the battle between old and new, 56 per cent of respondents said they prefer original content over franchises, remakes or adaptations. How to join the indy100's free WhatsApp channel Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Twitch streamers can now simultaneously share their stream across any other live platform they choose

Daniel Ricciardo will make a sensational return to the F1 track at the Hungarian Grand Prix later this month after signing a short-term loan deal with AlphaTauri, and will replace Nyck de Vries for the rest of the current season. After parting ways with McLaren last year, Ricciardo returned to his old team Red Bull as a reserve driver, and Red Bull will now loan the Australian to AlphaTauri for the remainder of the 2023 campaign. De Vries has been dropped with immediate effect in the midst of a difficult season, as one of only two drivers on the grid who has failed to collect a single championship point. Thirty-four-year-old Ricciardo’s first race for AlphaTauri will be at the Hungaroring in Budapest next Sunday, 23 July. More follows... Click here to subscribe to The Independent’s Sport YouTube channel for all the latest sports videos. Read More Daniel Ricciardo makes shock F1 return with AlphaTauri Secret Red Bull meeting fuels talk of Lando Norris switch Lando Norris says Just Stop Oil protest at Silverstone would be ‘stupid’

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Canadian tourists, business travelers and even some former Indian citizens are rushing to change flights and inquire about

LOS ANGELES--(BUSINESS WIRE)--Jul 26, 2023--

JD.com Inc.’s revenue accelerated in the second quarter after its signature 6.18 festival scored with shoppers, helping the