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What you need to know about the massive LVMH deal with the Paris Olympics
What you need to know about the massive LVMH deal with the Paris Olympics
The LVMH group has announced a significant partnership with the 2024 Olympic and Paralympic Games in Paris. The luxury goods conglomerate – which owns brands including Louis Vuitton, Fendi, Tiffany & Co, Moët & Chandon, Hennessy and Dom Perignon – unveiled the news one year ahead of the XXXIII Summer Olympics, set to begin on July 26, 2024. The partnership will include providing products for Olympic events, crafting medals and sponsoring athletes. “It was only natural that LVMH and its maisons be part of this exceptional international event,” said Bernard Arnault, chairman and CEO of LVMH. “Sport is a tremendous source of inspiration for our maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration.” The first athlete to receive LVMH sponsorship is swimmer Léon Marchand. A strong medal contender for France, the 21-year-old has won three world champion titles and is the world record-holder of the 400-metre individual medley. Make-up brand Sephora will be a partner for the Olympic Torch Relay, while Moët Hennessy wines and the LVMH spirit brands will provide beverages for the Games’ hospitality program. Parisian jeweller Chaumet will design the Olympic and Paralympic medals, and luxury fashion labels Louis Vuitton, Dior and Berluti will lend their expertise in the run-up to the event. LVMH has also committed to expanding its charitable efforts, starting with an initiative with longstanding non-profit partner Secours Populaire Francais. The scheme will facilitate access to sports for 1,000 children and young people aged four to 25 who live in vulnerable situations via funding for sports association memberships, training programs and beginner classes. “LVMH already supported us during our bid for the Summer Olympics and we are thrilled to have the Group with us 100% for this exciting adventure,” said Tony Estanguet, president of the Paris 2024 Olympic Committee. “With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience.” LVMH jewellers and leather goods brands have a long history of creating trophies and travel cases for major sporting competitions. The Super Bowl and US Open trophies are created by Tiffany & Co, while the leather trunks that house the World Cup, NBA Championship and Monaco Grand Prix trophies are all made by Louis Vuitton. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Bisexual people ‘experience worse health than other adults’ What’s the coolest bedding to survive summer heat and night sweats? How to bring a touch of the Mediterranean to your garden
2023-07-25 18:58
The Best Queer-Owned Beauty Brands To Shop During Pride Month
The Best Queer-Owned Beauty Brands To Shop During Pride Month
No, it’s not just early summer weather that is responsible for the impeccable vibes we’ve been enjoying of late. Pride Month is also a happy reminder of just how good it feels to love fearlessly and celebrate equality for all. One of the best ways you can take part in Pride is by showing how much you care with your coin — specifically, supporting brands that are queer-owned. The beauty industry specifically, with its inherent focus on self-love, self-care, and self-expression, has historically been a safe space for the LGBTQ+ community. As such, there is no lack of amazing founders making waves in the makeup, hair, skin, and fragrance spaces. From professional artists sharing their expertise with the world to indie startups filling a void in the market, here are 16 beauty pioneers that are giving back to the community and leading the way toward a truly inclusive and universal beauty industry.
2023-06-16 06:22
Abortion Pill Access Preserved by US Appeals Court, With Limits
Abortion Pill Access Preserved by US Appeals Court, With Limits
A US appeals court on Wednesday ruled access to the abortion pill should be preserved with some limits,
2023-08-17 03:58
Score these Bose noise-cancelling headphones for $100 off
Score these Bose noise-cancelling headphones for $100 off
SAVE $100: Bose 700 headphones are on sale today for $279.99 at Amazon, taking 26%
2023-10-14 00:45
UK Labour leader Starmer vows 'decade of national renewal' if elected
UK Labour leader Starmer vows 'decade of national renewal' if elected
Britain's opposition leader Keir Starmer vowed Tuesday to spearhead a "decade of national renewal" if his Labour party returns to power after nearly 14 years in...
2023-10-10 23:49
Iceland Holds Rates as Volcanic Eruption Risk Clouds Outlook
Iceland Holds Rates as Volcanic Eruption Risk Clouds Outlook
Iceland’s central bank kept borrowing costs unchanged at a 14-year high for a second meeting as the risk
2023-11-22 17:55
What’s Trending Today: Sum 41 Breaks Up, Nintendo Switch Sales Slow, Emperor’s Watch
What’s Trending Today: Sum 41 Breaks Up, Nintendo Switch Sales Slow, Emperor’s Watch
Welcome to Social Buzz, a daily column looking at what’s trending on social media platforms. I’m Caitlin Fichtel,
2023-05-09 23:25
US births in 2022 didn't return to pre-pandemic levels
US births in 2022 didn't return to pre-pandemic levels
U.S. births were flat last year, as the nation continues to see fewer babies born than it did before the pandemic
2023-06-01 12:26
Few community college students go on to earn 4-year degrees. Some states have found ways to help
Few community college students go on to earn 4-year degrees. Some states have found ways to help
Partnerships between two- and four-year colleges and universities could help more community college students go on to earn bachelor’s degrees, according to data released Thursday by U.S. Education Department
2023-11-09 22:28
'Quordle' today: Here are the answers and hints for October 27, 2023
'Quordle' today: Here are the answers and hints for October 27, 2023
If Quordle is a little too challenging today, you've come to the right place for
2023-10-27 07:52
The ship sank. Or did it? Titanic misinformation swirls
The ship sank. Or did it? Titanic misinformation swirls
The Titanic inspired a tear-jerking blockbuster and expeditions to its watery gravesite -- including a fatal one this week -- but viral TikTok videos peddle a stunning...
2023-06-23 11:29
Justin Simien defends his controversial 'Haunted Mansion' red carpet appearance
Justin Simien defends his controversial 'Haunted Mansion' red carpet appearance
July was poised to be a big month for Justin Simien. The PR rep turned
2023-07-25 17:52