RIYADH, Saudi Arabia & ALAMEDA, Calif.--(BUSINESS WIRE)--Sep 10, 2023--

On Thursday, a research note from BTIG landed in inboxes with the title “Now We Got Bad Blood.”

As I sit in the dark of Screen 2 at Oxford’s Curzon cinema, a woman a few seats away from me does something I’ve not seen before: she orders pizza. Specifically, she orders £64.85 worth of pizzas and chips for her and her family. A few minutes later – after the film has started, in fact – the food is brought to her, as though she was sitting in any regular restaurant and not in a cinema. Eating at the pictures is becoming ever more sophisticated, with ushers bringing you food as fancy as sushi without you having to move a muscle. Is it getting a bit silly? It’s no secret that cinemas have endured a range of crises over the past few years, partly thanks to the rise of streaming and then the pandemic and even more streaming. Cinemas across the country have shut down and forecasters predict that screens won’t be as full as they were pre-Covid until 2025. Some of the cinemas that survived, like AMC, are saddled with billions of pounds worth of debt. Just showing people films may not cut it in this difficult new era. As they fight to survive, cinemas are having to up their game. They have to offer “experiences”. Christina Flourentzou, operations manager at Curzon, says they learned that customers wanted more food and drink with their film thanks to their feedback service, Feed It Back. This happened before Covid struck, she points out, but post-pandemic the company rolled their restaurants out on a bigger scale. “What we’re trying to do is elevate the guest experience,” she says. “For us it’s about giving the guest the best possible experience; so anything that they want, we can give them, essentially.” At my local Curzon this includes padron peppers, mushroom and truffle croquettes, and vegan hot dogs. What Curzon has discovered, according to Flourentzou, is that when at-seat food and drink service is offered, the spend per customer goes up – often by as much as £2 per person. There is a different mindset when ordering at your seat compared with ordering at the till: “You take your coat off, your hands are free, you look at a menu, suddenly someone comes to you and says, ‘What would you like?’ Your mentality changes.” On any new site Curzon will now endeavour to install tables at seats, in order to allow for this in-screen service. Eating entire meals in your cinema seat is becoming more and more popular but it isn’t a brand-new phenomenon. Studio Movie Grill, born in Texas but with sites in states including California, Florida and Georgia, has been offering at-seat food and drink since 2000. Tearlach Hutcheson, the company’s vice president for film, calls this kind of operation a “cinema eatery”. He agrees that it isn’t just the pandemic that has caused a shift in customer priorities; it’s been happening over the past 20 years as home entertainment systems have become increasingly more sophisticated and cinemas have had to compete. “I think that people are looking for a different experience when they go to the theatres,” he says. “We have to provide a more luxurious catering experience to the guest.” I think the immersion is only going to get more and more. I think that everyone is going to adapt because this is what people want. I don’t think the cinema is enough now ... I don’t think it’s ever going to go back to popcorn and drinks Amy Fernando, creator of Taste Film At Studio Movie Grill, food revenue is more than twice that of ticket sales, and its CEO says that business is better for the company than before the pandemic. In cinemas, profit margins have always been higher on food than on tickets – though these margins are far smaller for cooked food than for popcorn and Coke. The kitchen staff at Studio Movie Grill are often dishing out six meals per minute. A recent innovation was a kitchen printer that printed orders faster than ever before. Servers are allowed to bring food and drink to guests at any point (unlike Curzon, where, Flourentzou says, it should strictly happen during the adverts and trailers) but the bulk of orders are placed within the first 30 minutes of arrival. Studio Movie Grill could represent the future of the cinema-going experience: it might soon be completely normal to bundle the film-and-a-meal experience into one. What Hutcheson is confident about is that cinemas will become more of a “destination spot” in order to entice people to leave the comfort of their homes. Flourentzou doesn’t think I’m right to call it “panic” but it does seem like cinemas are urgently fighting to stay alive. One person who knows all about using food and cinema to create an experience is Amy Fernando, creator of Taste Film, an enterprise that shows films to customers while serving them food featured in those films. Watching Goodfellas in 2016, Fernando was inspired by the infamous shaving garlic scene to marry the two things she cared most about. Seven years later, she has swapped teaching for running the business full-time. “I think the beauty of coming to the cinema, or doing an experience like this, is sharing it with like-minded people,” she says. “Post-Covid there is something special in getting dressed up, going out, and sharing the experience with other people.” When I go to watch Taste Film’s version of Mrs Doubtfire, I agree. I didn’t think of the film as one featuring all that much food but at appropriate moments we are served a savoury birthday muffin; chilli salt and pepper chicken wings; a meringue martini; tiger prawn skewers with chips and salad; a pina colada; and a chilli and chocolate mousse. As Fernando says, the frisson of fun is largely to do with two communal experiences: everyone not just watching the film at the same time but eating the same food at the same time. This won’t be replicable in regular cinemas (a Taste Film ticket is £75, for example) but the company is going from strength to strength, partnering with the big streamers, and its growth is indicative of people’s updated expectations around film. “Guests want more,” says Fernando, “and younger people want more.” Ultimately, of course, it will be the quality of films that govern whether or not cinemas stay afloat. This summer has seen an unusual boom in quality and business, with Barbie and Oppenheimer proving critical darlings as well as excellent earners. But where the cinemas can’t control how good the films are, they can control the various offerings they provide around them. “I think the immersion is only going to get more and more,” says Fernando. “I think that everyone is going to adapt because this is what people want. I don’t think the cinema is enough now.” Hutcheson and Flourentzou agree. Hand in hand with this development, Hutcheson says, will be a resurgence in “purer cinematic experiences” – people wanting to experience cinema with as sophisticated a picture and sound experience as possible. He believes that it won’t be long before cinema eateries – at the moment confined to more modest theatres – will also enter the IMAX space. Look at the signs and it certainly seems as though it will be difficult to put the genie back in the bottle – which means cinemagoers may need to brace themselves for an exciting new range of smells. Fernando is probably right when she says: “I don’t think it’s ever going to go back to popcorn and drinks.” Read More Too gay, too weird, too pregnant: The most controversial Barbie dolls in history Doing things alone isn’t ‘self-love’ – we don’t need to make everything empowering Sizzling kitchen drama The Bear is spicing up the dating game for chefs ‘It started with a radish’: Chef Simon Rogan reflects on restaurant L’Enclume at 20 The true story – and murky history – of Portuguese piri piri oil 30-minute summer recipes for all the family to enjoy

Anthony Michael Hall's wife Lucia Oskerova gave birth to their first child, who they named Michael Anthony Hall II, on June 1

Planning on squirting some ketchup on your hot dog at a barbecue this weekend? You may be seeing red. Inflation has caught up to ketchup.

The menopause treatment fezolinetant has been predicted as a “gamechanger” by experts for thousands of women who suffer from hot flushes. The drug, which is the first non-hormonal menopause treatment, was recently approved by America’s FDA. Experts are predicting it could be transformative for women for whom hormone replacement drugs (HRT) are not suitable. The drug was licensed in the US on 12 May and could be approved for use in the UK by the end of the year. According to a British Menopause Society survey, 79 per cent of women aged 45 to 65 experienced hot flushes as a result of their menopause transition, while 10 to 20 per cent describe the hot flushes as “near intolerable”. Here’s everything you need to know about fezolinetant: What is it used to treat? It works to target the menopause symptom of hot flushes. The drug that has been approved by the FDA is made by pharmaceutical company Astella, which advises patients to take one 45-milligram of its VEZOAH (fezolinetant) pill orally, once a day. A large clinical trial of fezolinetant published earlier this year revealed that, after 12 weeks of use, it reduced the frequency of hot flushes by about 60 per cent in women with moderate or severe symptoms, in comparison to a 45 per cent reduction in those who received a placebo. Women involved in the trial also said the drug reduced the severity of hot flushes and improved the quality of their sleep. How does it work? It works by blocking a brain protein called neurokinin-3, which plays a unique role in regulating body temperature in menopausal women. Respondents of the trial have said that the effects of the drug was experienced after taking the first tablet. By comparison, HRT, taken to alleviate menopausal symptoms, replaces the oestrogen that you lose during the menopause transition, either alone or in combination with a progestogen What are the side effects? According to the FDA, the most common side effects are abdominal pain, diarrhoea, insomnia, back pain, hot flush and elevated hepatic transaminases. What have experts said about it? “This is going to be a completely blockbuster drug,” said Prof Waljit Dhillo, an endocrinologist at Imperial College London who led a trial for the drug in 2017 toldThe Guardian. “It’s like a switch. Within a day or two the flushes go away. It’s unbelievable how well these drugs work. It’s going to be completely game changing for a lot of women.” Read More Adenomyosis: 5 things you need to know about the ‘evil twin sister’ of endometriosis ‘Suddenly, I saw Dad again’: The radical technology helping those living with dementia Naga Munchetty reveals womb condition adenomyosis: ‘I live every day on painkillers’

Channel 4's The British Miracle Meat, has stirred up a divisive response online after Gregg Wallace and Michel Roux Jr seemingly tuck into human steaks – but it isn't all that it seems. The Masterchef judge and Chef Roux Jr visited a factory in Lincolnshire where they "engineered human meat" in a mission to solve the cost of living crisis. The pair met with so-called low-income donors who were selling their flesh to the company, Good Harvest. Later in the show, the pair unknowingly chowed down on toddler meat at a restaurant. Baffled viewers were quick to turn to social media to understand what was going on, with one calling it the "sickest thing" they've ever seen. Another called the show a "dystopian hell." Sign up for our free Indy100 weekly newsletter Meanwhile, a third quipped: "I hope Ofcom have some extra staff on tonight." But, there's a huge plot twist: The show is completely satirical and fictional. The mockumentary intended to show the measures people would go to to make ends meet amid the cost of living – which, clearly, many viewers missed. Here are five nuggets that should have given the game away: The donor signup process The British Miracle Meat shares the Good Harvest company's realistic-looking submission form, in which donors 'sign up for extraction.' "Good Harvest encourages people who need the income to sign up, select their own extraction site and get paid within the week," Wallace explains. Among the extraction options were: 'buttock, thigh, belly, rib, wing and shoulder.' The mock page shows the 'buttock' selected, which rewards £250 in cash. Human skin can be lab-grown into a '30kg protein cake' within hours While visiting the lab, Wallace is shown how the 'human meat' is grown. The thin slices of flesh start off in a 'nutrient vat'. The scientist told Wallace it will grow into a cake over 24 hours – thanks to the nutrient solution it's immersed in. When Wallace asks why human meat, as opposed to animal, the scientist responds: "We've got centuries of knowledge of human medicine on our side. We know more about humans than we know about animals, so we've mastered engineered human cells to make these structured flavours we expect from steaks we eat." The 'taste test' Wallace takes his new findings to Chef Roux Jr at a fine dining restaurant in Mayfair. The chef is taken aback by the package's logo "made by humans, from humans" and the cost of just 99p a slice. "These come from three donors in the north-east of England," Wallace responds to which the chef quips: "Wow, I wonder if that affects the flavour." The blind taste test showed the chef cooking up three different steaks from different people across the UK. They then had to guess where it was from. Upon tasting one of the steaks, Chef Roux Jr says: "If it was 100 per cent pure beef, I'd say it was an animal that's got a certain age, and maybe a little stressed as well." Wallace revealed the person to be 45-year-old Alison, an NHS nurse and part-time delivery driver. 'You know there's something wrong when you have to jump on a bus and have some flesh scooped out of your arm for money' Wallace met with donor Gillian, a retired receptionist who looks after her housebound husband and grandson. Speaking about her situation, she said: "When the prices shot up, well... It buried us." When asked whether she was happy about taking part in the clinical trials, the 67-year-old confessed "no". Wallace went on to say that Gillian would be able to cover two weeks of energy bills following her donation. He spoke with other people in the waiting room, asking what they'll be spending their money on. "Black mould in every corner of the house," one elderly man responded, "I'm going out to earn money so I can repair it." The launch of Good Harvest's premium range The company shared a promotional video for their upcoming premium range, which the boardroom was ecstatic about. The secret? "Well-fed children under the age of six." One of the workers told Wallace "they recover quicker than adults," before offering him a portion of toddler tartare. He then went over to visit the children's medical complex which saw toddlers playing with toys while sporting stickers that read: "I'm beating the cost of living crisis." Following the show, Wallace took to Instagram thanking people for watching. He jokingly added: "I really enjoyed my first acting job!" He went on to share a photo of himself, writing: "Satire. See Jonathan Swift 'A Modest Proposal'." Swift's 1729 satirical essay suggested the Irish may have overcome their financial troubles by eating their own children. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Whether you’re after waterproof walking, springy strolls or harder hikes and punishing treks, there are plenty of boots out there which will be a perfect fit this summer. Take a look at five we tried out, to help you put your best foot forward on a summer staycation. Berghaus Women’s Expeditor Trek 2.0 Boots (£99, tiso.com) Key features: No wearing in needed, thanks to super cushioning from the EVA midsoles and OrthoLite footbed. Their split suede upper, robust, grippy soles and all-round performance makes them good value for money. They were also the easiest boots to get on and off, with a wide entry point. Verdict: These snug-fitting – but comfy – walking boots pack a punch for the price and I did a five-miler straight from the box and didn’t suffer any ill effects around the toes or the ankles. They are reasonably lightweight and fairly generous width-wise, although I could feel a slight pinch point mid-foot by the end of the first walk, which evened out the more I used them. The grip is sufficient for tricky hills and they are also waterproof, although I suspect you won’t do the suede upper any good if you’re traipsing through boggy puddles. On the whole, a great all-rounder for the price. Columbia Women’s Trailstorm Mid Waterproof Walking Shoe (£90, columbiasportswear.co.uk) Key features: Their weight – just 290g. Their versatility and good looks mean they wouldn’t look out of place under jeans, if you’re doing a short amble with a stop-off at the pub, or some easy sightseeing en route. Verdict: These super-lightweight boots – which are actually billed as a walking shoe but have some ankle cushioning – are a cross between a sturdy trainer and a light walking boot. They have the comfortable springiness of a trainer – which is great for walking on dry ground – while the grip will hold you steady on more rocky terrain. They are waterproof, withstanding a bit of summer rain, but I wouldn’t be taking them into boggy winter conditions any time soon. They’re ideal for summer, when you don’t want heavy boots for meandering along easy country paths and green fields in the sunshine. Get a size up from your regular shoe fitting and you’ll do miles in total comfort. Helly Hansen W Switchback Trail Helly Tech (£120, hellyhansen.com) Key features: Their toe and heel caps keep your feet secure and protected, they’re fully waterproof and feel sturdy, despite being relatively light. Verdict: These are impressively sturdy boots considering how light they feel, definitely not an enhanced trainer but with an understated, stylish look, which would appeal to both younger and older walkers. During a 10-miler across mixed terrain, they had a sure grip providing stability on rocky, unstable downhill slopes, while the cushioning on super hard surfaces made you feel like you were walking on cotton wool. Get yourself a size up if you want to wear thick socks with them in the winter, but the spongy, comfortable materials used around the ankle and the tongue should assure you of a blister-free trek. Merrell Moab Speed Mid GORE-TEX (£135, merrell.com) Key features: The mid-sole has extra cushioning, which protects the balls of your foot, along with a ‘rockplate’ which helps reduce the impact of unforgiving sharp rocks or stones underfoot. Verdict: With a Gore-Tex lining you can count on, I yomped through muddy fields and shallow puddles and stayed dry – it’s worth paying an extra few quid for the knowledge you won’t be squelching in your boots. In our unpredictable British summers, though, you want plenty of breathability which these boots have in spades. After trying them out on a warm spring day in thin socks, my feet emerged as dry as a bone. Eco-warriors may be impressed with the 100% recycled laces, which didn’t feel flimsy, the recycled mesh lining and 30% recycled rubber in the outsole. AKU Alterra Mid GTX (£229.90, aku.it/en) Key features: The outer sole and impressive grip helps prevent you stumbling on rocky, uneven ground, while there’s excellent protection around the ankle, yet it still feels spongy and comfortable. Verdict: The Italian specialist brand Aku says these sturdy boots are designed for medium terrain and longer rambles over mixed ground, but these were by far the toughest boots, with such impressive grippy soles that I think they’re just as suitable for winter walks. They may be a little extravagant – and a bit heavier looking – for easier summer rambles, but if you’re a hardcore hiker with aims of climbing challenging peaks this summer, these are just the job. And right on cue, Aku has brought out a new lighter weight version of the same boot, so look out for the Alterra Lite Mid GTX. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Do I need to treat my garden furniture before storing it for winter? Prince William heads to New York for UN General Assembly climate week event London Fashion Week: Jourdan Dunn walks in emotional Richard Quinn show

This content originally appeared on Mashable for a US audience and has been adapted for

Palestinian medics evacuated 31 premature babies from Gaza City's war-torn Al-Shifa hospital Sunday in a high-risk operation, the UN said, pledging to also move patients...

Brad Pitt is not backing down from his legal fight against his ex-wife Angelina Jolie over a French winery they once owned together..

US grocery prices ticked up in May after dipping in March and April. Inflation in America continued to fall significantly, but rising prices at the supermarket is unwelcome news to those struggling to pay for food.