Why do we crave brand new clothes and how can we resist the urge to buy them?
Switching half our clothes in each of our wardrobes to pre-loved could prevent carbon emissions equivalent to those produced by 261,000 flights from London to Greece, Oxfam have suggested. So what is the allure of buying brand new clothes, when we know it’s worse for the environment? Well, there’s a reason we refer to shopping as ‘retail therapy’. Whether it’s a going-out top grabbed on your lunch break or a designer bag you’ve had your eye on for months, fashion acquisitions in particular have the power to lift your mood, thanks to the chemical dopamine. “Dopamine is known as the reward agent,” said cognitive psychologist and business consultant Dr Carolyn Mair, author of The Psychology of Fashion. “We produce more dopamine when we’re on the hunt for something that’s going to give us a positive outcome or make the situation we’re in at the moment more easy to bear. “It can become an addiction, certainly, because the same neurotransmitters and same behaviours are involved.” And buying an on-trend outfit provides more of a thrill than loading up a supermarket trolley because it satisfies our desire to fit in. “It’s a fundamental psychological drive that we want to belong to communities – part of the way we do that is through the way we dress,” said Mair – who is working with Oxfam for the launch of its Second Hand September campaign – but it’s a double-edged sword. “Fashion can do wonders for us in terms of highlighting or concealing parts of our bodies that we love or don’t love so much,” Mair continued. “But it can also be quite damaging when we feel that we have to join in with other people’s ideas about what’s fashionable.” Peer pressure can have a powerful effect, as can the boredom. “We get bored with what we’ve got, and we’re also very much influenced by fashion trends, celebrities, social media and so on,” said Mair. “There’s quite often a temptation to join in with those trends and be part of that… It can be quite difficult for people to resist that.” Even, that is, when we know that the fashion industry is hugely detrimental to the enviroment in terms of carbon emissions and unwanted garments going to landfill. “I think the huge majority of people already know [the environmental impact],” said Mair, and yet fast fashion brands continue to churn out millions of items a year and consumers lap them up. Instead of telling people to quit clothes shopping altogether, she said to ask ourselves: “How can we get the pleasure from fashion by not buying brand new, but by buying something else?” That’s why she encourages fashion fans to make more sustainable choices, starting with ‘shopping your wardrobe’. “You can make something you’ve already got feel new by upcycling it or changing it a little bit, if you’re creative. We can swap with friends, because then it’s ‘new to me’.” Hunting on sites like Vinted, eBay or Depop is a great way of “finding treasures so that’s giving us the dopamine hit and we’re saving money”, she added. If the proceeds are going to a good cause you’ll get an extra altruistic boost as welll. “We know from positive psychology that one of the best ways to feel good about ourselves is to do good for someone else,” said Mair. “Whenever we buy secondhand from a charity shop we know that our money is going towards doing good.” She’s also a big fan of rental sites like HURR Collective, Hire Street and By Rotation that offer premium pieces to hire for a fraction of their retail price. “Rental sites are great, particularly for special occasions when we think ‘I need to buy something new,’ because that’s the social norm,” she said. “Rental is a great way to keep an item of clothing in use for longer so it’s worn by more people and looked after.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How can I improve my teenager’s low mood? Drinking alcohol does not make people look more attractive, study suggests Maya Jama and Stormzy: Can you make it work with an ex?
2023-08-30 17:45
James Blunt claims he changed his age on his Wikipedia page
James Blunt has claimed that he edited his Wikipedia page so it says he is younger than his real age. The pop singer, who is known for his tongue-in-cheek sense of humour, apparently tinkered with the online encyclopedia so it states he is two years younger than he actually is. “If you look at my Wikipedia page, it will say that I’m 47 – I’m actually 49,” Blunt told the Guardian. “That’s because I changed the entry.” At the time of writing, Blunt’s Wikipedia page stated that he is 49. In the same interview, Blunt looked back on the difficulties of balancing work and raising two children. He married Sofia Wellesley, the daughter of Lord and Lady John Henry Wellesley, in 2014. While speaking at the Oxford Union in 2016, Blunt confirmed that they’d welcomed a son, and have since had a second. In the interview with The Guardian, he spoke about how becoming a father had effected his priorities. “Being hands-on with my kids when I can is important,” he said, before going on to note times in his life when he wasn’t able to be as present. “I am away for long periods. With my second child, I left the day after the birth for nine months. Fatherhood changed my priorities. I was selfish. Now these little people are far more important than me.” Elsewhere in the interview, published on Saturday (19 August), the singer-songwriter spoke about his own experiences of having distance from his parents at a young age. Prior to attending Harrow School, a private school founded in the 16th century, Blunt attended Elstree School in Woolhampton, Berkshire. “I boarded at school from the age of seven,” he noted. “My parents dropped me off and walked away. On day three, I asked the matron, ‘When will I see Mum and Dad again?’ I was told Christmas. This was September. “I never really saw them again until I got famous.” Blunt was also close friends with the actor Carrie Fisher, whom he called his “American mother”. Fisher died in December 2016 of sleep apnoea but also had cocaine, morphine and ecstasy in her system at the time of her death. The singer called the Star Wars actor’s passing his “greatest sadness”, adding: “I was with her the day before she died. Knowing how it happened, I wish I’d been able to do something. Have an impact. “It’s taken me a long time to write a song about her. It’s on this album. It’s about what I wish I could’ve said to her when she was alive. What I wish I could say to her now.” James Blunt’s seventh studio album, Who We Used To Be, will be released on 27 October. Read More Stylist comes to bride-to-be’s rescue after hair is ‘destroyed’ just before wedding Britney Spears shares first statement after ‘shock’ Sam Asghari divorce: ‘I couldn’t take the pain anymore’ Man wins lottery after using same numbers every day for seven years Shirlie Kemp says male doctor told her to ‘get over’ endometriosis Chrissy Teigen posts topless photo to remind fans to get mammograms Influencer Caleb Coffee hospitalised after falling off cliff in Hawaii
2023-08-20 17:16
Andrew Cowell: £2 bus man sets off on journey to Poland
Andrew Cowell says the trip will be a different experience and help to reduce his carbon footprint.
2023-06-21 23:49
HP E45c G5 DQHD Curved Monitor Review
The HP E45c G5 DQHD Curved Monitor ($1,099), a 45-inch business-centric ultrawide monitor, is a
2023-09-04 07:18
20 Practical Housewarming Gifts New Homeowners Could Actually Use
When it comes to the best housewarming gifts, what new homeowners really need are the practical basics. Tool kits, painting supplies, leak detectors, and cleaners will make settling into a new house much easier.
2023-06-10 06:20
How did Tammy Slaton lose weight? '1000-lb Sisters' star reveals massive drop in her clothing size from 8XL to 2XL
'1000-lb Sisters' Tammy Slaton donned an oversized denim shirt over a black t-shirt as she held a peace sign to the camera
2023-08-28 09:51
This Versatile Asymmetrical Shoulder Bag Is R29 Editor (& Taylor Swift!) Approved
Super Sale Alert: Get 10% off sitewide at AUPEN using our promo code R29AUPEN10, now through September 30.
2023-09-14 06:18
How to change your language on Amazon
Amazon offers its services in 75 languages across more than 50 countries worldwide. But if
2023-06-23 03:15
Bans on diverse board books? Young kids need to see their families represented, experts say
Across the country, books and lessons that represent different families and identities are increasingly the target of conservative pushback — even when they're for the youngest of learners
2023-08-24 12:21
The best VPNs for your MacBook
This content originally appeared on Mashable for a US audience and has been adapted for
2023-07-27 17:50
Schumer asks FDA to investigate Logan Paul's PRIME energy drink
By Laura Sanicola U.S. Senate Majority Leader Chuck Schumer on Sunday called on regulators to investigate a popular
2023-07-10 07:45
Microsoft VP Yusuf Mehdi sheds light on the Bing/Google rivalry
If you're thinking Microsoft is trying to make you change your go-to search engine from
2023-05-25 04:56
You Might Like...
'Zepotha': The horror movie going viral on TikTok that doesn't exist
50 Of The Best Mini Skirts (& Skorts) For Baring A Little Leg
'Authentically her': Lady Gaga shares glowing makeup free selfie and leaves fans in awe
Tears of the Kingdom: 10 Tips to Get You Started on Your Next Zelda Adventure
S&P Global Ratings Upgrades Securitizations Sponsored by Carvana Due to Continued Strength in Loan Performance
Burger King launches ‘real cheeseburger’ stuffed with 20 slices of cheese
Save £50 on the Kindle Paperwhite Kids this Prime Day
Ryan Gosling surprising Greta Gerwig with a 'Barbie' flash mob is as glorious as you'd imagine
