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A professional cuddler who makes a living giving clients hugs has said people travel from all over the globe to receive the cuddle therapy she offers which is “far less intimate than a massage” and helps people from “all walks of life”. Natasha Wicks, 44, from Coventry, West Midlands, says that despite criticism, cuddling is scientifically proven to release happy hormones like dopamine and that a lot of her clients are “the big spoon in life” and go to her for emotional support that they do not have at home. As such, many of her clients are caregivers and most of them join Natasha for two-hour hugging sessions, costing £70 an hour. The sessions vary depending on what the client wants, some having “emotional hugs”, others talking more and some wanting to “sit at opposite ends of the sofa with our legs and feet entwined”. Natasha became a cuddle therapist in 2015 and, while she has had comments online from people criticising the practice, she said that her family and friends were unsurprised when she first started giving professional cuddles. She said: “They all said to me that I give the best cuddles so it’s not surprising that I’d start doing it as a job. “It’s very much what I do, I help people and want to make people feel better. It’s a natural thing when someone is going through a tough time to want to give them a hug. “Cuddle therapy might not be as widely accepted in society but it’s far less intimate than other things like massages which are seen as normal.” Prior to becoming a cuddler, Natasha originally trained as a CBT therapist and counsellor. She said: “There’d be situations where I would be talking to someone and they’d really need a hug, but obviously, you’d have professional boundaries in place and it wouldn’t have been appropriate. “It was just a really natural thing. One client had finished her final session and we had agreed that she wasn’t my patient anymore so we hugged goodbye. She said to me that she’d wanted to do that for a long time and I thought ‘me too’.” Looking into cuddle therapy, which she said was increasing in popularity in 2014, Natasha took a training course. By 2015, she was a qualified cuddler and started taking on new patients for cuddle sessions. Natasha provides a minimum session of one hour but said most people go for at least two hours, sometimes longer if they are receiving more than one type of therapy. She said: “I always give people a hug on the doorstep when they arrive and then they’ll come in and relax, and we’ll have an initial chat about what brings them here. After that, I’ll put on some ambient music and we’ll have a cuddle on my cuddle sofa. “It can be daunting coming into a stranger’s house and I can tell the difference in them from arriving to leaving. The first hug they might be angled away from me but when we’re hugging goodbye, I can get my head in between their neck and shoulders and you can almost feel that a weight has been lifted from them.” There is not one type of person that visits Natasha for cuddles, but she says that a lot of her clients are caregivers. She said: “There’s all sorts of people who come for a cuddle, from people who have moved away from home for the first time and just want a mum hug all the way to people in their 80s. “I’m inclusive of all genders and all ages. I get a lot of clients who are the carers of their family and they are so busy looking after other people, and probably giving the hugs and support to other people, that they don’t have that for themselves. “A lot of people that come to see me are generally people are the big spoon in the life – they take care of others and don’t want to show a vulnerable side to people because they don’t want people to worry that they can’t cope. “I get a lot of carers, a lot of NHS staff, a lot of mums, a lot of people that are in a world where they have to be the strong one in the situation and they just want to be able to come here and let their guard down.” Natasha’s priority is to make people feel at ease when they arrive as she said it can be “nerve wracking” turning up at someone’s house for a hug. Setting out clear boundaries prior to meeting, the therapist has said that the patients she has welcomed into her home have all been respectful. She added: “I always say to people that when your body relaxes, your tummy might crumble and mine might too, but that people don’t need to worry about it. Sometimes people fall asleep and they might snore or fart, it’s just natural things that happen. It’s happened twice where someone has got an erection and that’s fine, I have boundaries and we’ll just change position. “I want people to feel reassured that, as soon as they get in, they feel comfortable.” Despite the unconventional therapy, when Natasha first took on cuddle clients, she said her family were completely “unsurprised” and the step from CBT therapy to cuddle therapy was a “natural evolution”. While Natasha focuses her time on a holistic approach for treating people, she noted that there is also neuroscience behind cuddles. According to the 44-year-old, physical touch activates the brain’s orbitofrontal cortex and cuddling releases oxytocin, dopamine and serotonin. Now, Natasha also does EMDR therapy and is a mental health swim host, and has clients travel from all over the globe to receive her hugs. She said: “Working from Coventry is brilliant because I’m only nine minutes on the train from Birmingham Airport and people come to visit me from all over. I get a client from Belgium, someone from Ireland and people from all over the UK who come to see me. “I wanted to find a sofa bed that just looked like a big comfy sofa for cuddle sessions. I’d started off with a big L shaped sofa but after about five years, it was sagging a bit, there’d been a lot of healing done on that sofa and it was time for a new one. “Now I have a sofa bed in my living room that I use as my cuddle sofa. It’s in the living room and it’s used for everyday life, watching TV with my partner, having people round and also for my work.” Breaking down the taboo around cuddle therapy, Natasha hopes more people will embrace the alternative treatment. She added: “As it’s become more popular, more people are becoming qualified as cuddlers and I think that’s great. “I’ve had comments online before of people thinking it’s weird or not understanding but there are other things we accept in society that are much more intimate than cuddles, like massages. “It’s not weird, it’s actually a really lovely thing to be able to make another soul feel better for a while.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live New warnings about ‘concerning’ rise in at-home cosmetic dentistry What is ‘beer tanning’ and why are experts warning against it? Christian Cowan: Designing is like dreaming

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In a nutshell: A family-friendly Lakes bolthole with an exceptional spa and CBD treatments. The neighbourhood Benefiting from a picturesque riverside location, complete with gliding swans, grassy terrace and a 15th-century stone bridge, The Swan is conveniently located at the foot of the Lake District, just 20 minutes from the M6. Lake Windermere is a mile away, with Kendall to the east and Ambleside to the north. For a laid-back induction to the region, hop on the Lakeside and Haverthwaite Steam Railway, located five minutes away, for a slice of nostalgia and some glorious scenery. The look The Swan began life in the 17th-century as a coaching inn, but has evolved dramatically in the intervening years. While the whitewashed main building remains, it has been sympathetically restored and expanded. After suffering significant damage in the 2015 floods, the property was substantially refurbished and remains in top-notch condition, with the smell of new paint still detectable in our room. Inside, floral walls, bold prints and sumptuous furnishings abound, alongside more traditional elements, such as oak beams, wooden floorboards and Chesterfield sofas. The hotel also has its own resident artist and illustrator, Olivia Axson, whose work can be found throughout the property. The vibe Relaxed, unstuffy and family-friendly, you can feel your shoulders drop upon arrival at The Swan. While the calibre of hotels in this part of the world has continued to grow, The Swan retains a pleasantly unpretentious feel without scrimping on quality. While many guests visit for the pampering on offer, the hotel balances the demands of both kids and adults beautifully. The surrounding countryside speaks for itself, with many visitors to the region keen to explore its many peaks, but it’s too polished to fall into the category of a traditional walker’s hotel. Bed and bath As part of the recent uplift, The Swan created 26 new bedrooms, including two Splendid suites, Family suites and a bespoke studio cottage for romantic getaways called The Love Nest. However, all 82 rooms and suites have a contemporary feel with blue and green tones reflecting the natural environment. Statement headboards, soft furnishings and wool blankets accompany rainwater showers, while the Loft suites feature exposed beams, roll-top bathtubs and electric log burners for when the weather gets cooler. Read more about Lake District travel: The ultimate Lake District travel guide How to do the Lake District car-free The best Christmas breaks in the Lake District As with everything in the hotel, the emphasis is very much focused on spotlighting local producers, something that extends from the in-room vegan toiletries courtesy of Bath House, to the sustainable carpets made from local wool. Family rooms are spacious, with bespoke bunk beds for little ones and PS4s to keep them entertained. Even the smallest Cosy rooms are attractive, with almost all rooms throughout the hotel offering views over the river or gardens. Guests planning a romantic night away should opt for the Love Nest, a bright, airy and spacious cottage tucked away within the grounds of the property. Features include a private terrace with outdoor fireplace, double walk-in rainwater showers, roll-top bath and indoor log burner. Many of the rooms offer complimentary access to the Holte Spa, while others require a £20 supplement. Food and drink Eating options on offer at The Swan include the health-conscious SOUL cafe adjacent to the Holte Spa. Here, guests can enjoy light meals such as salads, soups and fish dishes on the outdoor sun terrace, or indulge in homemade cakes and sweet treats. On the other side of the property, the Swan Inn serves up classic pub grub, such as fish and chips, burgers and sandwiches in a bright and cheery space, but it’s the Brasserie that really delivers. We devoured bouncy and tender scallops and locally sourced beef, while a helpful wine list suggests varieties based on your personal tastes, all contributing to an accessible and unpretentious dining experience. Service was warm, personable and prompt, despite a packed dining room. The hotel also offers afternoon tea on the riverside terrace in good weather. Pools, spas and public areas The Swan’s Holte Spa opened to much fanfare in April 2022 as the Lake District’s first spa garden. This multi-million pound extension includes a Finnish sauna, outdoor jacuzzi, and chemical-free hydrotherapy indoor pool that extends outside, with jets and waterfalls to relieve tension. Inside the spa, there are six treatment rooms, experience showers, a sauna and steam room, plus plenty of space to lounge and relax. The spa has partnered with three sustainable brands, including OTO, a leading CBD brand, Ground Wellbeing, a natural and plant-based Irish brand, and Comfort Zone, a B-Corp certified skincare. We opted for the OTO Signature CBD Massage Experience which ranks as one of the best massages I’ve ever had. A dream combination of experienced hands, CBD oils and a bamboo roller designed to iron out muscular kinks induced a profoundly deep state of relaxation that saw me floating back to my room with a smile on my face. Other treatments include a Balancing Ritual specifically aimed at perimenopausal and menopausal guests, and a signature Walkers Massage designed to ease aching limbs after a day on the fells. An onsite health club includes a larger pool, hot tub and sauna which was largely populated by families during our visit. Elsewhere, there are plenty of nooks and crannies to chill out in with a book, play a round of pool, or sip a drink on the riverside terrace. Kids can also enjoy an adventure playground and nature trail. Nuts and bolts Room count: 82 rooms and suites and four cottages. Wifi: Free. Extra charges: Guests in Cosy, Lovely and Fabulous rooms must pay a £20 surcharge for Holte Spa access. Disability access: Four accessible rooms with extra space and walk-in showers. The Swan Inn, Holte Spa, health club and snug areas are all accessible for wheelchair users and all external entrances have ramps for guests. Pet policy: Pet pooches are welcome in selected rooms for a £35 nightly surcharge. Bottom line Best thing: The OTO CBD massage experience. Sublime. I’ve waxed lyrical about it to anyone prepared to listen ever since my visit. Worst thing: While easily accessible, the nearby A590 is a busy road meaning the hotel isn’t the best spot for those seeking a quiet and remote stay. Perfect for: Families and spa fanatics. Not right for: Those seeking a hushed getaway. The hotel is busy and there are plenty of intergenerational families with children around. Instagram from: The outdoor pool at the Holte Spa. More information: swanhotel.com Read more of our UK hotel reviews: Best hotels in London Where to stay in the Lake District Best hotels in Edinburgh Read More The best dog-friendly Christmas breaks in the UK The best Christmas hotel breaks by the sea Why you should explore the Cotswolds by bike Why you should explore the Cotswolds by bike Stay in the heart of the action with this bougie new hotel in London’s Covent Garden How to find a stylish countryside escape without compromising on comfort