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Lil Nas X loves to "challenge traditional ideas of masculinity" and push his own beauty looks to the extreme as an ambassador for YSL Beauty.

“Merch” and “fashion” have never been mutually exclusive (think: vintage sportswear, band tees, and branded moto leather jackets). But right now, it would seem that the trend centers largely around one major arena: food. Cool Girl clothing collectives are vending pasta T-shirts and cheese-shaped earrings. Restaurant totes are now essential to the standard street-style uniform. Tomato Girl Summer is all over TikTok. Which is to say, in all sincerity, we wear what we eat.

Welcome to Refinery29’s So, How Is It Really? where we take a look at all of the topics that have the internet talking. In studying them up close, we answer the question of what it’s really like to try out a trend, a viral product, or an unexpected TikTok hack. This month, we review the Veronica Beard Dickey Jacket, a best-selling item whose celebrity following includes Jennifer Lopez, Gisele Bundchen, and Gwyneth Paltrow among others.

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There’s expensive makeup, and then there’s Chanel makeup. And while the packaging is a solid 11/10, it’s not just the double C’s that are making us covet the stuff; the formulas — all made in France — bien sûr, are on another level. Whether it’s foundation pigments suspended in a weightless carrier gel, pressed powder so delicately milled it feels like silk, or lipstick so buttery-smooth it makes other lipsticks look bad, Chanel spares no expense with its beauty products. (It also helps to have globally-renowned makeup artists leading the charge with color trends and product development.)

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