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Pharrell Williams has revealed the muse for his first collection as creative director of Louis Vuitton menswear – himself. The 50-year-old legendary producer opened up in his GQ Style cover story published on 15 August about his design process ahead of his spring-summer line debut on the historic Pont Neuf bridge in Paris. Williams confessed he never expected to be appointed the coveted position at the luxe French fashion house, and that not a lot of people did either, with the exception of Louis Vuitton’s CEO Pietro Beccari, who offered him the job. “It wasn’t an interview or anything,” Williams recounted. “It was like: ‘Will you accept this position? Will you accept this appointment?’ I’m looking at the water and I’m just like: ‘What?’” Williams is no stranger to the fashion world, having worked on a collection of sunglasses for Louis Vuitton previously and on long-time collaborations with Adidas and Chanel. However, after the sudden 2021 death of his close friend and predecessor at Louis Vuitton, Virgil Abloh, he hadn’t considered himself as someone viable for the position until the opportunity was presented to him. In fact, the artist presented LVMH with a list of candidates he thought suitable to carry-on the Avant garde shift for the brand made by Abloh. “It’s the first time someone has had the daringness to pick a real worldwide star to helm a house,” Beccari remarked. “He has 13 Grammys and even Oscar nominations. “One could say he has a Midas touch. So, as a creative director, while it’s an experiment, I think it will be a successful one.” And it was. The “Happy” singer titled his collection “LVERS,” an ode to his Virginia roots. Before his star-studded June show, Williams performed a test run of his creative concepts for the lush clothing line in Virginia Beach during his annual three-day Something in the Water music festival. By offering $860 T-shirts and $1,310 hoodies that would be representative of the style cues in his spring-summer collection, he was bringing luxury fashion to his home for the first time ever. “From Paris to VA, VA to Paris,” he proclaimed. “That’s literally the narrative. All of this is seeding that. It’s a part of my story.” What’s more, with Williams’ artistic direction having been mostly channeled into his music, he relied on personal preferences when piecing together designs for the runway. “I look at myself like I’m the real customer,” the “Beautiful” creator admitted. “So I design for what it is that I want and what I’m going to need.” Pixelated prints and strategic tailoring formed the consumer collection, which mirrored his renowned wardrobe. He paid homage to ready-to-wear pieces he adored from brands like Roberto Cavalli and Chanel in the form of fur overcoats. Williams fused streetwear, athletes, and resort–wear, while keeping the desired Louis Vuitton buyer in mind – an elite class. Just as the models cloned Williams’ persona, his front row packed with A-listers including Kim Kardashian, Beyoncé and Jay-Z, LeBron, and Lenny Kravitz, whoo were pleased to don the collection embodying a new era of forward-thinking designers in luxury fashion by their friend. Read More Pharrell fuses entertainment and fashion for confident Louis Vuitton menswear debut Pharrell Williams makes his Louis Vuitton debut in star-studded Paris show Zendaya, Sophie Turner and Kerry Condon attend Louis Vuitton show TikToker urges parents to save all their old clothes for children to inherit Billy Porter criticised for calling Anna Wintour a ‘b****’ over Harry Styles cover Billy Porter hits out at Harry Styles and Anna Wintour over Vogue cover

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By Daniel Wiessner Uber Technologies Inc, DoorDash Inc and other app-based food delivery companies filed lawsuits on Thursday

Emmanuel Macron has been accused of “ toxic masculinity” after downing a bottle of beer in 17 seconds. Footage shows Mr Macron being handed a bottle of Corona in the Toulouse changing room after the rugby union club beat La Rochelle at the Stade de France in Paris over the weekend. The president had watched the match, the French Top 14 final, from the VIP enclosure. Being urged to down the drink in one, Mr Macron drains the bottle to cheering from the players and coaching staff, many with their phones out to capture the moment. The president then slams the empty bottle on the counter. But the act was met with criticism by opposition politicians. "Toxic masculinity in political leadership in one image," tweeted Sandrine Rousseau, an MP for the Green party. Ms Rousseau’s tweet prompted a reply from an MP within Mr Macron's own party, Jean-Rene Cazeneuve, who said: "A president who is sharing in the joy of 23 players and taking part in their traditions. That's all.” Bernard Basset from the charity Association Addictions France told BFMTV that the "president has a responsibility as a role model in terms of setting a healthy example for behaviour". He added: "In this case, he's associating sport, parties and the consumption of alcohol in a context of virile peer-pressure where everyone drinks a bit too much.” Mr Macron has a knack for associating himself with France's sports teams, having given a pep talk to the members of the men's national football team in their dressing room after they lost the World Cup final to Argentina in Qatar late last year. The beer-drinking stunt may be aimed at Mr Macron presenting himself as a man of the people. He could certainly do with a bump in the polls, with his popularity having been hit by the passage of a law increasing the retirement law earlier this year – a move that sparked mass protests across a number of cities. The president is a staunch supporter of the French wine industry, having once claimed that he regularly drank a glass of wine and lunch and also had another in the evening. He has also previously blocked attempts by public health authorities to promote "dry January" – which sees people starting the year alcohol-free. The Liberation newspaper sought to remind Mr Macron of some of his previous thoughts on drinking, from a visit to an agricultural fair in 2018. "There is a public health scourge which is young people binge-drinking on spirits or beer, but it's not with wine," it reported him as saying. Read More Europe defense ministers are holding talks in Paris on how to better defend the continent's airspace Only seven Tories back Boris Johnson as Commons votes that he lied to parliament Privileges chair shames Rees-Mogg after revealing Rishi backed her for Partygate inquiry Europe defense ministers are holding talks in Paris on how to better defend the continent's airspace New Chinese premier starts 1st trip abroad to Germany and France UN steps up criticism of IMF and World Bank, the other pillars of the post-World War II global order

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