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Intimidating sports culture is putting millions off working out – as many are feeling alienated by the exercise industry. A poll of 2,000 adults who don’t exercise found 68 per cent feel too embarrassed to go to the gym because they don’t fit the mould of the “typical” gym goer. More than three-quarters (78 per cent) don’t find sports adverts motivating and 33 per cent say adverts actually put them off working out. However, 55 per cent would be more likely to exercise if they saw everyday people in sports adverts. And 20 per cent would be more inspired to do something active if there were more realistic expectations set by the industry. A further 29 per cent say sports brands aren’t relatable to them, and a quarter think exercise culture is intimidating. While 49 per cent wish they had more confidence to exercise. The research was commissioned by ASICS as part of its ‘New Personal Best’ campaign, which is calling out performance-obsessed exercise culture in partnership with mental health charity Mind. Gary Raucher, European vice president for the sportswear brand, said: “The sports industry has been telling us for years that the only thing that matters is a faster time, a longer distance, a higher score, and more reps. “Although it’s aimed at motivating people, our research shows it’s having the reverse effect and instead creates an intimidating culture that’s putting people off exercise – something we’re committed to change.” As part of the research, survey respondents were shown a series of marketing images from sportswear and athletic brands and asked to comment on how the pictures made them feel. Just over one in 10 (12 per cent) said the images made them feel ‘inferior’, 13 per cent felt intimidated and for seven per cent, the images even made them feel depressed. It was found 16 per cent typically come across these types of images on social media, with 42 per cent admitting seeing boastful exercise posts makes them feel like a failure – even before they’ve started exercising. Hayley Jarvis, head of physical activity at Mind, added: “For people who don’t exercise, taking that first step can be daunting, especially if they’re also experiencing a mental health problem. “When you add the pressure of performance so often seen in sports marketing or on social media, for some it can feel impossible to get started as they don’t feel like they’re ‘good enough’. “Getting active can play a vital role in helping us stay and live well with mental health problems.” The survey, which was conducted via OnePoll.com, also found 23 per cent of non-exercisers feel too embarrassed to start now, and nearly one in five (18 per cent) worry people would judge them as they are too unfit. Over three quarters (77 per cent) admitted they are aware of the mental health benefits of exercise. But despite 61 per cent saying they have either personally experienced a mental health problem or know someone who has, it is still not motivation enough to get them moving. Mental health activist and TV personality Dr Alex George, who is supporting the ASICS campaign, said: “As someone who is passionate about the benefits of exercise on mental health, it’s upsetting but unsurprising that people feel excluded and alienated by the sports industry. “I too have felt intimidated and insecure after comparing my performance and results to others. “People need to know that regardless of the type of exercise they do, or the times or distances they achieve, any movement benefits mental health and is something that should be celebrated.” The ‘New Personal Best’ campaign features everyday people and is encouraging them to share their own ‘personal best’ images on social media using the hashtag #NewPersonalBest on World Mental Health Day, 10th October. One of which is Tom Durnin, whose inspirational story caught the sports brand’s attention when he finished in last place at the London Marathon 2023. He said: “For me, it was all about crossing that finish line no matter how long it took me. I run purely because it makes me feel good, I don’t worry about my time or being the slowest. “I never thought I’d ever be the face of a sports campaign but I’m honoured to be partnering with ASICS to encourage more people to move for their mental health. “If my story can inspire at least one person to take the first step that’s all I could ask for.” Read More Brits reveal advice they would give their younger selves - including investing in property Girls in UK have much lower confidence than male peers, study finds Average person completes 90 online tasks a day Israel-Hamas conflict: How to talk to teenagers about distressing news stories How to get rid of bedbugs: Signs and symptoms amid threat of UK invasion How to support someone coming out in their 30s and beyond

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Max Verstappen finished fastest in practice in Qatar as he closes in on a hat-trick of world championships. The Dutchman needs to finish only sixth in Saturday’s sprint race to clinch the title and he made light work of Friday’s sole practice at the Lusail International Circuit. Verstappen finished three tenths clear of Ferrari’s Carlos Sainz, with Charles Leclerc third in the other scarlet car. Fernando Alonso took fourth spot for Aston Martin, one place ahead of Verstappen’s Red Bull team-mate Sergio Perez. George Russell and Lewis Hamilton finished only eighth and 13th for Mercedes. Verstappen has dominated this season – winning 13 of the 16 races staged – and he will claim his third straight title if he scores three points in the 19-lap sprint race. First, Verstappen must qualify for Sunday’s main event and, on the evidence of the early running, he appears favourite to take pole position. The Dutch driver soared to the top of the time sheets of the one-hour running in the final minutes with a healthy third-of-a-second advantage to the rest of the field. Russell was almost a second back in the lead Mercedes, with Hamilton 1.2 sec behind Verstappen. Qualifying takes place at 8pm local time (6pm BST). Read More Fernando Alonso lauds Max Verstappen as best F1 driver since Michael Schumacher Fernando Alonso lauds Max Verstappen as best F1 driver since Michael Schumacher Max Verstappen pips Oscar Piastri to pole after tense qualifying for Japanese GP

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Chloe Bailey has revealed that she accidentally ate a regular burger after 10 years of being vegan - and it left her in tears. The singer told the story alongside actor sister, Halle, and remembered how she'd ordered room service in a hotel, and there'd been a mixup. "The one bite I took and I just knew. Immediately I said, 'This doesn’t feel right'", she recalls of how the person on the phone thought she'd requested 'brand meat' rather than 'Beyond Meat'. "Immediately I’m losing my s***. I gobbled down a whole can of Sprite." Sign up to our new free Indy100 weekly newsletter

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Naomi Campbell stole the show at Milan Fashion Week as Dolce and Gabbana unveiled their spring/summer collection. The iconic supermodel walked the runway in black lingerie, a form-fitting, sheer slip dress, stockings and suspenders, with a black rose corsage around her neck. Watching from the front row were a host of celebrities including Kylie Jenner, British model Rosie Huntington-Whiteley and Halle Bailey, star of the Little Mermaid movie. Love Island host and recent D&G campaign star Maya Jama was also in attendance, wearing a long-sleeved black dress with patent knee-high boots. Italian designers Domenico Dolce and Stefano Gabbana took ‘underwear as outerwear’ to the extreme with this collection. Almost entirely black and white (apart from a handful of leopard print looks), the show opened with a series of ‘office meets boudoir’ outfits that combined pinstripe tailoring with visible lingerie. A few floaty polka dot frocks appeared before the lingerie parade continued with a dizzying array of sheer dresses, ruffled blouses and corset gowns that revealed black bras, knickers, stockings and suspenders underneath. Plus-size model Ashley Graham walked the show in an all-black ensemble. The former Vogue cover star donned a corset and high-waisted briefs with a sheer overlay, stockings and high heels. Russian model Irina Shayk wore a diaphanous slip dress over black lace lingerie. Other underwear-clad models were styled with see-through plastic macs and matching rain bonnets. There was a more sedate section of the show featuring a range of black and white high-necked shift minidresses, some with bib fronts or lace collars, plus several tuxedo jackets. A pair of black skinny jeans was a huge shock given the prevalence of baggy denim on the spring catwalks. Shortly before Campbell took her turn on the runway, a pair of sheer white lace gowns worn over – you guessed it – matching lingerie offered some very sexy bridalwear options. While this collection didn’t deliver much that can be worn in a church, the lacy underwear-esque dresses will no doubt be a hit with celebs who want to send the flashbulbs popping on the red carpet.