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Restaurant menus are ruining eating out: ‘They’re supposed to seduce you, not humiliate you’
Restaurant menus are ruining eating out: ‘They’re supposed to seduce you, not humiliate you’
What does a “smacked cucumber” look like? What is a “rutabaga”? Why does a “spiny caldereta” sound so threatening? Is “blackened” just a fancy word for “burnt”? These are some of the many questions diners have to grapple with when they look at a menu in some restaurants these days. But Britons are a shy bunch who would rather curl up in a ball and disappear than actually have to utter these queries out loud to a waiter. I would know – my husband is one of 41 per cent of diners who would choose to google an unfamiliar menu term under the table instead of asking for clarification, according to recent research from reservation service Resy. Whenever me and my husband come across an obscure word on a menu, my suggestion of asking the waiting staff to explain is swiftly shot down by the appearance of his phone, followed by a muttered definition from a search engine. Navigating a menu has become harder in recent years. It’s not just the use of lesser-known techniques, nor the use of alternative words for common ingredients (a rutabaga is a turnip and a cep is a porcini or pennybun mushroom, by the way). With Covid came menus only available via QR code, a development that’s now the bane of eating out – some restaurants still use them. It means having to point our stupid camera phones at stupid, alien-looking squares and scroll through the menu in stupid silence, as if we need to be even more enslaved to our devices than we already are. And then, if menus do get printed, they’re impossible to see because restaurants insist on turning their lights down lower and lower. Or they print the text in smaller and smaller typeface, making it a struggle to read even with 20/20 vision – which I haven’t had since I was 10. I’ll never forget trying to read the menu at the ever-trendy Smoking Goat in Shoreditch in 2019, me and five of my companions sat squinting in the dark with our phone torches on. Going to a restaurant should be a relatively easy endeavour, an experience free of stress and embarrassment. But recent menu trends might be off-putting to the customer, says Gavin Rankin of the Mayfair-based French brasserie restaurant Bellamy’s. “Restaurant menus are supposed to seduce you, to persuade you,” he tells me. “There’s a tendency now to list vegetables or ingredients nobody’s ever heard of, but I don’t like it and people don’t like having to ask questions about what something is because it makes them feel foolish. Restaurants aren’t out to humiliate the diner.” Descriptors that give an idea of texture or flavour are important, but they don’t have to be complicated. It’s definitely possible to achieve a balance between having your menu be stylish and still informative Hugh Richard Wright, restaurant PR But could it be a good thing for menus to spark conversation between a diner and the restaurant? When I ask Rankin this, he blows a raspberry down the phone line, though not rudely – just in exasperation. “There’s something a bit… aggressive about it,” he says. “You can see on some menus they are deliberately choosing to list things that will force people to ask. Keep it simple, in my opinion. It’s different if you’re trying a really unfamiliar cuisine, but not when you go to an English or French restaurant. You should be able to look at a menu and be happy to eat 90 per cent of it with pleasure.” I’m someone who’s quite happy to have a chinwag with the waiter and ask questions about a menu. I also like it when a menu provides the opportunity to learn something new. But Rankin is right in pointing out that many diners don’t like asking questions at all, and menus shouldn’t force a diner into having to enquire about every single item. Hugh Richard Wright, leading restaurant PR and man-about-town with years of eating and consulting experience under his belt, says restaurants need to be mindful of striking the right balance with their menus. “A menu is more than just a list of dishes,” he says. “It should tempt you and excite you, so the descriptions should be tantalising. A menu that makes you want to have a conversation with your server is nice but it’s a balance. You don’t want to have everything explained to you and to go through every dish asking, ‘What’s this, what’s that’. That’s what a lot of places get wrong.” He adds that a menu should give the diner a “realistic impression of what you’re getting on your plate” – a reasonable enough expectation that some restaurants have foregone in favour of just listing ingredients. “For example, ‘pork, leek, kumquat’. It should describe how the pork is cooked. Is it pulled pork? Or roasted? Descriptors that give an idea of texture or flavour are important, but they don’t have to be complicated. It’s definitely possible to achieve a balance between having your menu be stylish and still informative.” David Paw, international editor at Resy, advises that we shouldn’t be put off by a sparse menu. “It may be deliberate,” he says. “The restaurant is setting up the chance for a guest and the front of house staff to engage in a dialogue. I lean into these moments as opportunities to have a chat about ingredients, techniques, and the kitchen’s creative process. I’d encourage diners to always try to ask for more information. Even frequent diners are always learning and expanding their food vocabulary.” It comes down to what kind of experience we’re looking for when we dine out. For some, like Paw and myself, it’s fun and exciting to come across new things on a menu. But for many, given that eating out nowadays is much more of a pricey indulgence than it used to be, relaxation is key, not being challenged. This isn’t to say that every single restaurant should acquiesce to simplicity, but it would be no small potatoes to consider ways to make a diner feel less like they need a thesaurus before sitting down. It doesn’t diminish a fine restaurant to make its menu more accessible – instead, it would make it so much more appealing, bringing incredible food to the many instead of the few. That said, we go to restaurants to eat food we wouldn’t normally cook ourselves, and often food that we’re not familiar with. There is so much joy to be had in allowing new flavours and textures to colour your palate, and the culinary world has never been more creative or diverse than it is right now. So in a time where suspicion of anything unfamiliar is rife, perhaps it would do us all some good to try something new on our plates. Next time you’re stuck, ask your waiter for assistance. I promise they won’t bite. Read More Best burgers in London: Where to eat top patties in the city Why ‘chain’ restaurant shouldn’t be a dirty word Three ramen recipes to change your life Best burgers in London: Where to eat top patties in the city Why ‘chain’ restaurant shouldn’t be a dirty word Three ramen recipes to change your life
2023-10-29 14:47
Iraq's Yazidis: reclusive group hunted by Islamic State
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Mario gets freaky in 'Super Mario Bros. Wonder'
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Mark Rylance says he initially took a ‘distilled garlic solution’ instead of Covid vaccine
Mark Rylance says he initially took a ‘distilled garlic solution’ instead of Covid vaccine
Mark Rylance has revealed “alarm bells” rang for him when the British population was encouraged to get the Covid vaccine in 2021. In a new interview, Rylance, 63, said he wasn’t convinced he needed the vaccine, adding that “science started to sound like religion” during the pandemic. Speaking to The Sunday Times, the Dunkirk star explained he relied on taking a “very distilled garlic solution”, along with vitamin C. “And I sailed through Jerusalem,” he said. Rylance reprised one of his most well-known roles, as Johnny “Rooster” Byron, in last year’s revival of the 2009 Jez Butterworth play Jerusalem. He told the publication he finally took the Covid vaccine when he travelled to visit his father in the US. Rylance’s comments were made in the context of his forthcoming play Dr Semmelweis, based on the life of maverick Hungarian doctor Ignaz Semmelweis. The British actor reportedly wrote Dr Semmelweis with playwright Stephen Brown before the pandemic began. Rylance said he was researching alternative cancer treatments at the time, adding that he’s sceptical about the effects of chemotherapy. He recalled how a friend allegedly “broke up the cells of a tumour” by using the vibrations from a Tibetan sound bowl. Rylance added: “The body knows how to heal itself. “We don’t need to go in and bombard it with poison. It’s like bombing a city to try and get rid of a little sect of terrorists. You may wipe them all out, but you’re going to breed 25 or 30 [more].” Earlier this month, Rylance revealed that his brother, Jonathan Waters, had died in a cycling accident, aged 60. “I am so sorry to tell you that on the 28 May, my dear brother Jonathan Waters was knocked from his bicycle and tragically died of his injuries,” the statement read. Rylance, who was very close to Waters, said the loss made him question the point of life. “It just makes everything that follows a little bleak. But also that hollowness can be a positive thing, a kind of grail or cup or vessel,” he continued. Rylance also said he believes in life after death, adding: “I think you really can have a very healthy conversation with a soul who has passed over.” The actor said he has spoken to his late grandmother and step-daughter Nataasha van Kampen, using a medium. He admitted that while his views may not be conventional or mainstream, but “don’t cause any harm”. Dr Semmelweis opens at the West End this Thursday 27 June. Read More Billy Nomates asks BBC to take down Glastonbury footage after wave of ‘personal abuse’ Guns N’ Roses review, Glastonbury 2023: Frontrunners for the worst Glasto headline set of all time Wes Anderson took a cast of stars to the Spanish desert and made his best film in years Too cool to love these acts 10 years ago? This year’s Glastonbury is for you Yellowstone creator Taylor Sheridan breaks silence on Kevin Costner’s dramatic exit
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Oprah Winfrey selects Jesmyn Ward's 'Let Us Descend' for her book club
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This Microsoft Office and MBA-style course bundle is on sale for 90% off
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Unlikely hit 'Sound of Freedom' opens new front in US culture wars
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