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Burger King® Enters the “Wrap” Game

2023-08-07 20:48
MIAMI--(BUSINESS WIRE)--Aug 7, 2023--
Burger King® Enters the “Wrap” Game

MIAMI--(BUSINESS WIRE)--Aug 7, 2023--

As summer draws to a close and the school season gets into full swing, Burger King – home of the flame-grilled Whopper® – is making it easy to satisfy those snack cravings with a lineup of all new BK® Royal Crispy Wraps. The latest chicken-based innovation from Burger King, BK® Royal Crispy Wraps are available in three delicious flavors – Classic, Spicy, and Honey Mustard – and will launch at participating restaurants nationwide beginning August 14.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230807939915/en/

Available beginning August 14, the new BK® Royal Crispy Wraps are perfectly sized and make a delicious snack or addition to any Burger King meal. (Photo: Business Wire)

Each of the new BK® Royal Crispy Wraps features crispy white meat chicken, juicy tomato, crisp lettuce, and one of three flavors in a soft tortilla. At just $2.99 each*, BK® Royal Crispy Wraps are perfectly sized and make a delicious snack or addition to any Burger King meal.

“At Burger King, we’re no strangers to innovation when it comes to chicken. We first introduced the BK® Royal Crispy Chicken sandwich last August, and our Guests have loved it so much that we’ve turned it into a snack-sized wrap version,” said Pat O’Toole, Chief Marketing Officer, Burger King North America. “The BK® Royal Crispy Wraps offer our Guests an all-new way to enjoy our BK® Royal Crispy Chicken without sacrificing quality ingredients, bold flavors, and the choice to have it your way.”

To find your nearest Burger King restaurant and sample these newly launched and innovative menu items, please visit www.bk.com.

*Limited time only at participating U.S. Burger King® restaurants. Price and participation vary. Tax extra.

ABOUT BURGER KING ®

Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper ® sandwich. The Burger King system operates more than 18,700 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Twitter, Instagram and TikTok.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230807939915/en/

CONTACT: ICR

BurgerKing@icrinc.com

KEYWORD: UNITED STATES NORTH AMERICA FLORIDA

INDUSTRY KEYWORD: RETAIL RESTAURANT/BAR FOOD/BEVERAGE

SOURCE: Burger King

Copyright Business Wire 2023.

PUB: 08/07/2023 08:30 AM/DISC: 08/07/2023 08:31 AM

http://www.businesswire.com/news/home/20230807939915/en