Black Friday online shopping hit a record high this year in the United States.
According to Adobe Analytics, sales were up 7.5% this year over last year. Salesforce, who uses different metrics than Adobe said that Black Friday also exceeded its expectations, with sales totaling $16.4 billion in the United States and $70.9 billion globally.
Interestingly, Salesforce also noted that 79% of all shopping traffic, both browsing and buying, happened this year on mobile handsets rather than computers, signifying a rise in mobile shopping. Adobe said that smartphones accounted for $5.3 billion in sales in total, an increase of 10.4% over 2022. It expects mobile sales to overtake desktop sales this holiday season.
“Black Friday re-asserted its dominance this season with record spend of $9.8 billion driven by new demand for the major sales’ day,” said Vivek Pandya, lead analyst for Adobe Digital Insights, said in a statement. “The decline in online prices over the last year has created a favorable environment for consumers with strong discounts this season that are tempting even the most price-conscious consumers.”
While spending was up, Adobe found that customers were still a bit conscious of shipping costs. According to Adobe 80.5% of all of the orders made on Black Friday opted for standard shipping.
While it’s already been a big weekend for holiday shopping, Cyber Monday is expected to be the year’s biggest online shopping day. Adobe Analytics estimates that customers will spend $12 billion tomorrow.
